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PromptScripts and hooks

Video script template for 30-second videos.

This prompt writes a timed script for a short video: the hook, the problem, the product on screen and one clear ending, each with what is said and what is shown. Paste it into ChatGPT or Claude and fill in five parts.

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  • Works in any assistant
  • 5 parts to fill in

Updated

On this page6 sections
  1. 1The prompt
  2. 2Fill it in
  3. 3Example output
  4. 4Use it in a job
  5. 5FAQ
  6. 6Related prompts

01The prompt

Copy the prompt.

Replace each highlighted part with a fact about your product, then send it.

Video script template5 parts to fill in
You write scripts for short vertical videos that creators film and say in their own voice.

Write a script for a [LENGTH IN SECONDS]-second video about my product.

- Product name: [PRODUCT NAME]
- Who is watching: [WHO IT’S FOR]
- The problem they have: [THE PROBLEM]
- The moment the product helps: [THE MOMENT TO SHOW]

Structure:
1. Hook (0 to 2 seconds): one line that stops the scroll.
2. Problem (about a quarter of the video): the problem as the viewer feels it.
3. Product (about half the video): the product in use on screen, with what the creator says over it.
4. Ending (last 3 to 5 seconds): one honest line and what to do next.

Write it as a two-column script: SAID on the left, SHOWN on the right, with the time for each part. Use short spoken sentences, the way the creator would actually talk. Then give two other hooks I could test.

Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.
Paste it into ChatGPT, Claude or any other assistant.

02Fill it in

What to put in each part.

Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing.

[LENGTH IN SECONDS]
15, 30 or 45. Thirty fits most ideas. 30
[PRODUCT NAME]
The name as people see it. Strava
[WHO IT’S FOR]
One kind of viewer. New runners who keep quitting after two weeks.
[THE PROBLEM]
In the viewer’s words. Running alone gets boring and nobody notices if you stop.
[THE MOMENT TO SHOW]
The screen or action where the product earns its place. Joining a club and seeing friends’ runs in the feed.

03Example output

What you get back.

The prompt filled in for Strava, the running app, and the script it returned.

Filled in withLength30 secondsProductStravaFornew runners who quitShowjoining a club
Script · StravaTikTok · 9:16 · 30 secondsExample output

Script

  1. 1Hook. Says: “I quit running three times this year.” Shows: trainers by the door, untouched.0–2 s
  2. 2Problem. Says: “Running alone, nobody notices when you stop.” Shows: scrolling past a calendar with gaps.2–9 s
  3. 3Product. Says: “So I joined a running club on Strava.” Shows: tapping Join on a local club.9–16 s
  4. 4Product. Says: “Now my feed is people I know, running.” Shows: friends’ runs and Kudos in the feed.16–25 s
  5. 5Ending. Says: “Week six. Still going.” Shows: lacing up, out the door.25–30 s

Other hooks to test

  1. 1“The thing that finally made me keep running.”
  2. 2“POV: your friends can see if you skip a run.”

The answer changes a little each time you run the prompt. Check it against your product before you post it.

04On Octoclip

Turn the script into a job.

Give creators the script as a guide, not lines to read. They keep the structure and say it their way.

Where each part goes

  1. The hookVideo angle
  2. The structureBrief
  3. The product momentMust-include point
  4. The lengthFormat and length

  1. 01Free

    Post a job free.

    Paste the result into the brief. Give each hook or angle to a different video.

  2. 02You choose

    Pick from who applies.

    Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set.

  3. 03One revision

    Review against your points.

    Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it.

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About this prompt

Written by Octoclip. Published , updated .

How we check it

The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published.

FAQ

This prompt, answered.

What brands ask before they use it.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

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How do you write a script for a short video?

Start with a hook for the first two seconds, then the problem, then the product in use, then one honest ending. Write what is said and what is shown side by side, with a time for each part.

Is this video script template free?

Yes. Copy the prompt and use it as often as you like. You don’t need an Octoclip account.

Should the creator read the script word for word?

No. Read lines sound flat on camera. Share the script as a guide and ask creators to keep the structure and the must-include points.

How long should a video script be?

About two to three spoken words per second. A 30-second video holds 60 to 80 words, with room for the product on screen.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us

Related prompts

Prompts to use next.

All prompts
Scripts and hooksHook generatorTen opening lines for the first two seconds, each in a different style.Open the promptAdsCommercial scriptA 15 or 30-second ad script a creator films on a phone, with three openings to test.Open the promptBriefsStoryboard templateEvery frame of a short video: what we see, what is said and how long it lasts.Open the promptCaptions and titlesTikTok captionsThe caption under the video and the text on screen, matched to what is said.Open the prompt

More prompts

Guides for brands

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