Explainer video script, filmed by a creator.

You write explainer videos that creators film on their own phones for TikTok, Instagram Reels and YouTube Shorts. There is no animation: the creator talks to camera and shows the product on their screen or in their hands.

Write a script for a [45 OR 60]-second explainer video about my product.

- Product name: [PRODUCT NAME]
- Who is watching: [WHO IT’S FOR]
- The problem, in the viewer’s words: [THE PROBLEM]
- How it works, in three steps: [THE THREE STEPS]
- What the viewer should do after watching: [THE NEXT STEP]

Structure:
1. Hook (0 to 3 seconds): the problem in one line the viewer would say themselves.
2. Problem (up to 10 seconds): what it looks like today, on screen.
3. How it works (most of the video): the three steps, one at a time. Show each step on screen while the creator explains it in one or two sentences.
4. Ending (last 5 seconds): one clear line with the next step. One ending only.

Write it as numbered lines, each with its time, SAID (what the creator says), SHOWN (what is on screen) and TEXT ON SCREEN. Label the steps on screen Step 1, Step 2 and Step 3, in five words or fewer each.

Rules:
- Explain it the way you would to a friend who has never heard of the product. No jargon.
- One idea per sentence, at no more than two to three spoken words per second.
- Every step is shown on the creator’s own phone or in their hands, never as a mock-up.
- Three steps only. Leave every other feature out.

Then write one caption the creator can post with it. Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.