Freeto post a job
UGC pricing depends on the video, the rights and the creator. On Octoclip you set the price per video, creators see it before they apply, and you pay a fixed amount for each approved video.
Updated
01In short
UGC rates are the prices UGC creators charge for a video, usually per video. They depend on the video’s length, the usage rights, extras such as raw footage, and the creator’s experience. On Octoclip the brand sets a fixed price per approved video, and creators see it before they apply.
02The guide
Five things to settle before you post a job.
A single 20-second video costs less to make than a longer demo with several scenes. State the length and how many videos you want.
Rights are part of the price. Using a video in paid ads is worth more to a creator than using it only on your own page, so agree this first.
Raw footage, a second hook, a product the creator must buy or a fast deadline all change the work. Put each one in the brief.
Pick the amount you will pay for each approved video. Octoclip shows it to creators before they apply, so the people who apply have already accepted it.
Creators apply at your price. Look at their delivery record and videos, and send offers to the ones you want. Plan the spend with the TikTok ads cost tool.
03Two ways to work
Each job is one type. You set the price per video, and creators see it before they apply.
The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.
The creator sends you the file. You publish it on your own accounts, on your site and in your ads.
04How it works
Free until you hire. You only pay when a creator accepts.
01Free
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
02Free
Creators apply with a note. You see their profile, connected account and record on Octoclip.
03Free
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
04
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
When money moves
05Pricing
UGC creators set their own rates. On Octoclip you set the price per video, and you pay it only when a creator accepts your offer.
As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
Charged when a creator accepts your offer. You see the full amount before you send it.
Never tied to views. You set it, and creators see it before they apply.
An example
10 UGC videos at €100 each
An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.
06Compare
How the price is set and paid on Octoclip, compared with an AI tool, an agency and doing it yourself.
| What you get | Post a job free | AI UGC toolAvatars and scripts | UGC agencyRetainer fees and shortlists | Doing it yourselfDMs, spreadsheets, invoices |
|---|---|---|---|---|
| A real person on camera | Yes | No: An AI avatar | Yes | Yes |
| Your real product, held and used | Yes | No | Yes | Yes |
| Creators apply to your job | Yes | No: No creators | No: They pick for you | No: You search and message |
| You choose who works with you | Yes | No: No creators | No: From their shortlist | Yes |
| No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead |
| Contracts and payouts handled | Yes | No: No creator involved | Yes | No: By you, one by one |
Weighing a UGC platform? See Octoclip side by side with each one.
Compare platforms07Avoid these
The lowest price is not the best value. A creator who delivers on time and follows the brief saves you the revisions.
A price for a video you cannot run as an ad is not the same price. Agree the rights first. See the UGC contract template.
Views depend on the algorithm. A fixed price per approved video keeps your cost known.
One video tells you little. Several creators at the same price show you whose opening to repeat.
Written by Octoclip. Published , updated .
The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.
FAQ
What brands ask before they post: price, rights and review.
UGC creators set their own rates, and they depend on the video’s length, the usage rights, extras and the creator’s experience. On Octoclip you set a fixed price per video before creators apply, so the price is known up front.
It depends on what you ask for. Platforms publish their own prices: Billo says from $99 per video bought as packs, and Trend’s credit packages work out to roughly $69 to $92 per video. On Octoclip the price is the one you set for the job, paid only when a creator accepts your offer. The UGC pricing report 2026 compares nine platforms.
Video length and number of videos, where the video will run (organic or paid ads), extras such as raw footage or a second hook, the deadline, and the creator’s experience and delivery record.
Per video. Creators price a finished, approved video, not their time. Octoclip works the same way: a fixed price per approved video.
On Octoclip, yes. The contract both sides accept lets the brand use approved content on its own channels and in paid ads, including Spark Ads and partnership ads. See the UGC contract template.
Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
Octoclip prices jobs in euros and shows the price to creators before they apply. Rates are set by each brand for its own job.
Nobody can promise that for your product. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
You can ask for one revision per video, pointing to the must-include point it missed. The creator has 3 days to resubmit. If you don’t review a video within 5 days, it is approved.
Their payment is secured when they accept, before any work starts, and released for each video you approve.
More on Octoclip
Free to post a job
See who applies at your price before you pay anything.
Posting a job is free. You’re charged only when a creator accepts.
