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PromptBriefs

Unboxing video from the box to the first use.

This prompt writes a brief for an unboxing video, from the sealed package to the first use: the shots in order, what the creator says and the must-include points. Fill in five parts, paste it into ChatGPT or Claude, and send the brief to the creator who films it.

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  • 5 parts to fill in

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On this page6 sections
  1. 1The prompt
  2. 2Fill it in
  3. 3Example output
  4. 4Use it in a job
  5. 5FAQ
  6. 6Related prompts

01The prompt

Copy the prompt.

Replace each highlighted part with a fact about your product, then send it.

Unboxing video brief5 parts to fill in
You are a UGC strategist who plans unboxing videos that creators film on their phones for TikTok, Instagram Reels and YouTube Shorts.

Write a brief for one unboxing video about my product, from the moment it arrives to the first time it’s used.

- Product name: [PRODUCT NAME]
- What arrives, and what it comes in: [WHAT ARRIVES]
- The first thing someone does with it: [THE FIRST USE]
- Who is watching: [WHO IT’S FOR]
- What must not be said or shown: [WHAT TO AVOID]

Rules:
- The first shot is the hook: the unopened package and one short line, inside two seconds.
- The creator opens the package on camera in one take, with no cut between closed and open.
- Keep the real sound of the opening. No music over it.
- Keep hands and the product in frame. The face comes in for the reaction.
- Spend no more than half the video on the box. The rest is the first use.
- The reaction must be real. No acted surprise.
- Format: 9:16, 20 to 40 seconds, filmed in daylight.

Give me:
1. The idea, in one line.
2. The shots in order, from the unopened package to the first use. For each: what we see, what the creator says (if anything) and a length in seconds.
3. Three or four must-include points.
4. What to avoid, including everything I listed above.

Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.
Paste it into ChatGPT, Claude or any other assistant.

02Fill it in

What to put in each part.

Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing.

[PRODUCT NAME]
The name as people see it. Revolut
[WHAT ARRIVES]
What the viewer sees before it’s opened, and what is inside. The Revolut card, in its envelope, by post.
[THE FIRST USE]
The first thing a new customer does once it’s out of the package. Activating the card in the app, then the first payment.
[WHO IT’S FOR]
One kind of viewer. People waiting for their first Revolut card.
[WHAT TO AVOID]
Claims you can’t make, private details, anything off-limits. Card details or the PIN on screen, promises about saving money.

03Example output

What you get back.

The prompt filled in for Revolut, the money app, and the unboxing brief it returned.

Filled in withProductRevolutArrivesthe card, by postFirst useactivate, then the first paymentAvoidcard details on screen
Unboxing brief · Revolut9:16 · 30 seconds · 7 shotsExample output

The idea

A new card, from the doormat to the first coffee.

The shots

  1. 1The envelope on the doormat. Picks it up. Says: “It’s here.”3 s
  2. 2Tears it open in one take. No music, just the sound.4 s
  3. 3Slides the card out and turns it in the light, close-up.4 s
  4. 4Phone screen: activates the card in Revolut. Card details covered.7 s
  5. 5At a café counter, pays with the new card.4 s
  6. 6The spending notification lands on the phone. Says: “There it is.”4 s
  7. 7To camera, card in hand, one honest line about it.4 s

Must-include points

  • The envelope opened on camera, in one take.
  • Activating the card in Revolut, on your own phone.
  • The first payment, with the notification on screen.
  • Say “Revolut” once, out loud.

Avoid

Card details or the PIN readable on screen, promises about saving money, surprise you’d have to act.

The answer changes a little each time you run the prompt. Check it against your product before you post it.

04On Octoclip

Turn the unboxing brief into a job.

Creators see every shot before they apply, and each must-include point is checked when the video comes in.

Where each part goes

  1. The ideaJob title and brief
  2. The shotsBrief, as the shot list
  3. Must-include pointsMust-include points
  4. 9:16, 20 to 40 secondsFormat and length

  1. 01Free

    Post a job free.

    Paste the result into the brief. Give each hook or angle to a different video.

  2. 02You choose

    Pick from who applies.

    Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set.

  3. 03One revision

    Review against your points.

    Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it.

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About this prompt

Written by Octoclip. Published , updated .

How we check it

The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published.

FAQ

This prompt, answered.

What brands ask before they use it.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

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What is an unboxing video?

A short video of someone opening a product for the first time, on camera. The best ones keep the real sound of the opening and go on to the first use, so the viewer sees the product working as well as the box.

How long should an unboxing video be?

For TikTok, Reels and Shorts, 20 to 40 seconds is usually enough. Spend about half on the opening and half on the first use.

Should an unboxing video have music?

Not over the opening. The sound of the tape, the paper or the envelope is a big part of the appeal. Add quiet music after it, if at all.

Is this unboxing video prompt free?

Yes. Copy it and use it as often as you like. You don’t need an Octoclip account.

Can a creator film the unboxing for my brand?

Yes. Post a job on Octoclip for free with this brief. Creators apply and you choose who films. You get the video as a finished file for your own channels and ads, or the creator posts it on their own account.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us

Related prompts

Prompts to use next.

All prompts
BriefsProduct video briefOne feature shown on the creator’s own phone, step by step, in under 40 seconds.Open the promptBriefsShot list templateEvery shot for one video, in filming order, with the must-haves marked.Open the promptBriefsCreative brief templateA brief creators can film from: the idea, the hooks, the shots and what to avoid.Open the promptBriefsTestimonial video briefQuestions and talking points for an honest review, filmed after real use.Open the prompt

More prompts

Guides for brands

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