Freeto post a job

Find influencers who want to work with you.

Stop searching and sending messages. Post a job on the Octoclip creator marketplace, and influencers on TikTok, Instagram and YouTube apply to you. Hire the ones you like at a fixed price per approved video.

  • Free until you hire
  • Fixed price per video
  • You approve every video

Updated

On this page9 sections
  1. 1What it is
  2. 2Guide
  3. 3Video types
  4. 4How it works
  5. 5Ideas
  6. 6Pricing
  7. 7Compare
  8. 8Mistakes
  9. 9FAQ

01In short

How do brands find influencers?

Brands find influencers in three ways: searching social apps by hand, paying for a database that lists creators, or posting a job that creators apply to. The first two mean contacting people who never asked to hear from you. With a job, everyone who replies already wants to work with your brand.

Octoclip is
An influencer marketplace where creators apply to your job and you hire them directly, at a fixed price per video.
Octoclip is not
An agency, a database to search or a pay-per-view clipping tool.

02The guide

How to find influencers who fit your brand.

Five steps that replace the search, the cold messages and the spreadsheet.

  1. Describe the creator you want

    The platform, the kind of content and a minimum follower count if size matters to you. Small accounts are often the best start: see micro influencers.

  2. Set one price per video

    Creators see the price before they apply, so nobody you hear from needs persuading.

  3. Read the applications

    Each creator sends a note. You see their profile, their connected account and their record on Octoclip. The engagement rate calculator helps you compare them.

  4. Send offers to the ones you like

    The contract is built from your job’s terms. Hire one creator or twenty from the same brief.

  5. Rehire the good ones

    The creators you worked with stay on your list, ready for the next job.

03Two ways to work

Influencer posts or UGC videos: which do you need?

Each job is one type. You set the price per video, and creators see it before they apply.

Creator post

Job type

The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.

Where it lives
The creator’s account, live at least 90 days
Followers
Matter. You can set a minimum
Best for
Reach on the creator’s own audience

UGC video

Job type

The creator sends you the file. You publish it on your own accounts, on your site and in your ads.

Where it lives
Your accounts and ad library
Followers
Don’t matter. Only the video does
Best for
Video files for your own accounts and ads

04How it works

How to hire content creators on Octoclip.

Free until you hire. You only pay when a creator accepts.

  1. 01Free

    Post a job

    Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.

  2. 02Free

    Review applicants

    Creators apply with a note. You see their profile, connected account and record on Octoclip.

  3. 03Free

    Send offers

    The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.

  4. 04

    Hire and approve

    When a creator accepts, you pay and they start. You approve every video before the creator is paid.

When money moves

  1. You post and review€0
  2. A creator acceptsPayment secured
  3. You approve a videoCreator is paid

05Ideas to brief

What to look for in an influencer.

Four things you can see on Octoclip before you send an offer.

  • Recent videos

    How they film

    Their latest work tells you more than a follower count: the light, the pace, the way they talk.

  • Connected account

    Who follows them

    Their real TikTok, Instagram or YouTube account, connected to their profile.

  • Record

    What they have delivered

    Their history on Octoclip, so you know how they work before you hire.

  • Their note

    Why they want the job

    Every application comes with a note written for your job.

06Pricing

How much does it cost to hire influencers?

Free to post a job. You only pay when you hire, at the price per video you set.

€0
to post a job

As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.

Charge
Pay when you hire

Charged when a creator accepts your offer. You see the full amount before you send it.

Price
Fixed price per video

Never tied to views. You set it, and creators see it before they apply.

An example

10 creator posts at €100 each

Paid to creators€1,000
Monthly fee
€0

An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.

07Compare

Octoclip vs. an influencer database.

And the other ways brands find influencers today.

Octoclip compared with an influencer platform, an agency and doing it yourself
What you getPost a job freeInfluencer platformDatabases and subscriptionsAgencyRetainer fees and shortlistsDoing it yourselfDMs, spreadsheets, invoices
Creators apply to your job

Yes

No: You search a database

No: They pick for you

No: You message one by one

You choose who works with you

Yes

Yes

No: From their shortlist

Yes

One fixed price per video

Yes: Set by you, seen before they apply

No: Negotiated each time

No: Set by the agency

No: Negotiated each time

No monthly cost

Yes: €0 until you hire

No: Usually a subscription

No: Often a retainer fee

Yes: Your time instead

Contracts and payouts handled

Yes

No: Often extra

Yes

No: By you, one by one

Ad rights in every contract

Yes: Spark Ads and partnership ads included

No: Agreed case by case

No: Agreed case by case

No: Agreed case by case

Weighing a UGC platform? See Octoclip side by side with each one.

Compare platforms

08Avoid these

Four mistakes brands make when finding influencers.

  • Searching for hours

    Scrolling and messaging strangers costs days. A job brings the interested creators to you.

  • Choosing by follower count alone

    Look at the recent videos and who they are made for. A smaller creator with the right audience is the better hire.

  • Paying for views

    Views depend on the algorithm. A fixed price per approved video keeps your cost known and the deal fair to the creator.

  • Agreeing the terms in messages

    Price, dates and usage rights belong in a contract. On Octoclip they are on the one both sides accept.

About this guide

Written by Octoclip. Published , updated .

Sources

The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.

FAQ

Finding influencers, answered.

What brands ask before they post: price, rights and review.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Talk to us
Where can I find influencers for my brand?

On Octoclip you post a job and influencers on TikTok, Instagram and YouTube apply to you. You see each one’s profile, connected account and record, and send offers to the ones you want.

Is there a free way to find influencers?

Posting a job, reviewing applicants and sending offers are free on Octoclip. You pay only when a creator accepts your offer.

How much does it cost to hire an influencer?

Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.

How do I find Instagram or TikTok influencers?

Choose the platform when you post the job, and set a minimum follower count if size matters. Creators see both before they apply. For TikTok in particular, see TikTok influencer marketing.

Can I use an influencer’s post in my ads?

Yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. Ask for the ad code or approval in your brief so the creator knows before they apply.

Will hiring influencers increase my sales?

A recommendation from someone people follow is why brands hire creators. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.

When is a creator paid?

Their payment is secured when they accept, before any work starts, and released for each video you approve.

Is Octoclip an influencer agency?

No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Talk to us

Free to post a job

Find your first influencers.

See who wants to work with your brand before you pay anything.

Posting a job is free. You’re charged only when a creator accepts.