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UTM builder: tag any campaign link.
Add a source, a medium and a campaign name to any link and copy the result. Give every creator and every ad its own link, and your analytics will show which one brought the visit.
- Free, no sign-up
- Works on any phone
- Nothing is stored
Updated
In short
What is a UTM link?
A UTM link is a normal web address with a few tags added to the end, such as utm_source and utm_campaign. When someone clicks it, your analytics tool reads the tags and records where the visit came from. That is how you tell a click from a creator’s TikTok apart from a click from an ad or an email.
A marketplace where brands hire creators directly, at a fixed price per video.
An analytics tool. The builder makes the link; your own analytics reads it.
The formulaA tagged link
Link =page ? utm_source & utm_medium & utm_campaign
- utm_source
- where the visit comes from
- utm_content
- which video or creator
A worked example
The numbers the calculator opens on.
- tiktok
- Source
Where the visit comes from.
- creator
- Medium
What kind of link it is.
- spring-launch
- Campaign
Your name for the campaign.
- ?utm_source=tiktok
- Tagged link
yoursite.com/product?utm_source=tiktok&utm_medium=creator&utm_campaign=spring-launch
How to read it
How to build UTM links for creators and ads.
A naming scheme you can keep for every campaign.
- 01
Source is the platform
tiktok, instagram, youtube, newsletter. Where the click happens.
- 02
Medium is the kind of traffic
creator for a creator’s own post, paid-social for an ad, email for a newsletter.
- 03
Campaign is one name per push
spring-launch, not Spring Launch in one link and spring_launch in the next.
- 04
Content tells posts apart
Use the creator’s name or the video, such as ava-video-1, so you can compare them.
- 05
One link per creator
Give each creator their own tagged link for their bio or story, and you can see whose post sent the visits. See how to find influencers.
Free tools
Five more free tools.
Each one opens on a worked example you can type over. Nothing you enter leaves your device.
FAQ
UTM links, answered.
What people ask about these numbers, and how Octoclip prices a video.
What are the UTM parameters?
There are five: utm_source, utm_medium and utm_campaign, which most people always fill in, and utm_term and utm_content, which are optional.
Are UTM parameters case sensitive?
In most analytics tools, yes: TikTok and tiktok are counted as two sources. This builder puts everything in lower case for that reason.
Do UTM links work on TikTok and Instagram?
They work anywhere a link can be clicked: a bio link, a story link, an ad. A web address typed into a caption is not clickable, so use the bio or the ad.
Where do I see the results?
In the acquisition or traffic-source reports of your analytics tool, grouped by source, medium and campaign.
How do I track which creator sent a sale?
Give each creator their own link with their name in utm_content. Your analytics then shows visits and sales per creator, and the CPA calculator turns that into a cost per sale.
Can a tagged link tell me how many sales a creator will bring?
It shows what happened after a post went live, not what will happen. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
How much does it cost to hire a creator?
Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
Ready when you are
Now get creators to post the link.
See who wants to work with your brand before you pay anything.
Posting a job is free. You’re charged only when a creator accepts.
