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PromptIdeas and planning

Buyer persona template built for video.

This prompt builds a buyer persona for video: who they are, the moment they need your product, the words they use, their doubts and where they scroll. Fill in five parts, paste it into ChatGPT or Claude, and it ends with what that means for the video.

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  • Free, no account needed
  • Works in any assistant
  • 5 parts to fill in

Updated

On this page6 sections
  1. 1The prompt
  2. 2Fill it in
  3. 3Example output
  4. 4Use it in a job
  5. 5FAQ
  6. 6Related prompts

01The prompt

Copy the prompt.

Replace each highlighted part with a fact about your product, then send it.

Buyer persona template5 parts to fill in
You are a UGC strategist. You build buyer personas for short vertical videos on TikTok, Instagram Reels and YouTube Shorts, so a brand knows who a video is for and a creator knows who they are talking to.

Build one buyer persona for my product, written for video.

- Product name: [PRODUCT NAME]
- What it does, in one sentence: [WHAT IT DOES]
- Who buys it today: [YOUR BEST CUSTOMERS]
- What they use before they find us: [WHAT THEY USE NOW]
- What customers say, in their own words: [WHAT CUSTOMERS SAY]

Rules:
- One persona, one person. Give them a first name, a job and a situation.
- Write the moment they need the product as a scene a creator could film: where they are, what time it is, what goes wrong.
- Take their words from what customers say. Don’t write marketing lines.
- Leave out age brackets, income and personality types unless they change the video.

Use these four headings:
1. Who they are: the person, the moment they need the product, and where they scroll (the apps and the kinds of videos they stop for).
2. Their words: five phrases they would really say or type about the problem.
3. Objections: their three biggest doubts, each with what could answer it on screen.
4. What it means for the video: the creator who fits, the setting, an opening line in their words and the one thing to show.

Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.
Paste it into ChatGPT, Claude or any other assistant.

02Fill it in

What to put in each part.

Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing.

[PRODUCT NAME]
The name as people see it. Notion
[WHAT IT DOES]
One sentence, the way you’d say it to a friend. Notes, to-do lists and databases in one app.
[YOUR BEST CUSTOMERS]
The people who buy today, described plainly. Real customers beat imagined ones. Freelancers who juggle several clients.
[WHAT THEY USE NOW]
What they do before they find you. Their doubts usually start here. Sticky notes, a notes app and their inbox.
[WHAT CUSTOMERS SAY]
Paste a few reviews, replies or support messages. The persona’s words come from here. Reviews and replies from freelancers about planning their week.

03Example output

What you get back.

The prompt filled in for Notion, the notes and planning app, and the persona it returned.

Filled in withProductNotionBuyersfreelancers with several clientsBeforesticky notes and the inbox
Buyer persona · Notion1 persona · built for videoExample output

Who they are

  • –Sam, a freelance designer with four clients and one messy inbox.
  • –The moment: Sunday evening, planning the week, notes spread across three places.
  • –Where they scroll: TikTok and Reels at night. Stops for desk setups and “how I plan my week” videos.

Their words

  • –“I have notes everywhere.”
  • –“Which client was that for?”
  • –“My to-do list has a to-do list.”
  • –“I need one place for all of it.”
  • –“I forgot to send the invoice again.”

Objections

  1. 1“It looks like a lot to set up.” Show: starting from a template.
  2. 2“I’ll stop using it after a week.” Show: a page the creator has kept for months.
  3. 3“Isn’t it for teams?” Show: one person’s page for their own week.

What it means for the video

  • Creator: a freelancer who really works this way.
  • Setting: their desk, on a Sunday evening.
  • Opening line: “I had notes everywhere. This is my one page now.”
  • Show: one Notion page with a to-do list for each client.

The answer changes a little each time you run the prompt. Check it against your product before you post it.

04On Octoclip

Turn the persona into a job.

The persona says who should film and what to show, so put it where creators read before they apply.

Where each part goes

  1. Who they areWho it’s for
  2. The moment they need itBrief
  3. Each objectionOne angle per video
  4. The one thing to showMust-include points

  1. 01Free

    Post a job free.

    Paste the result into the brief. Give each hook or angle to a different video.

  2. 02You choose

    Pick from who applies.

    Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set.

  3. 03One revision

    Review against your points.

    Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it.

Post the result as a job, freeHow Octoclip works

Posting a job is free. You’re charged only when a creator accepts.

About this prompt

Written by Octoclip. Published , updated .

How we check it

The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published.

FAQ

This prompt, answered.

What brands ask before they use it.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us
What is a buyer persona template?

A fill-in outline that describes one typical buyer: who they are, the problem they have, what they say and what stops them buying. This one is built for video, so it also covers where they scroll and the scene where they need you.

What should a buyer persona include for video?

The moment they need the product, their words and their doubts. Those turn straight into a setting, an opening line and angles. Age bands and income rarely change what a creator films.

How many buyer personas do I need?

Start with one. Add a second only when a different group needs a different video, and a new caption isn’t enough.

Is this buyer persona template free?

Yes. Copy it and use it as often as you like. You don’t need an Octoclip account.

Can I find creators who match my persona?

Put the persona in “Who it’s for” when you post a job on Octoclip, free. Creators apply, and you choose the ones who fit. Next, see what competitors already film with the competitor analysis template.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us

Related prompts

Prompts to use next.

All prompts
Ideas and planningCompetitor analysis templateWhat competitors’ videos promise, show and open with, and the gaps you can film.Open the promptBriefsCreative brief templateA brief creators can film from: the idea, the hooks, the shots and what to avoid.Open the promptIdeas and planningTikTok video ideasTen ideas for your product, each with a format and an opening line.Open the promptScripts and hooksHook generatorTen opening lines for the first two seconds, each in a different style.Open the prompt

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Guides for brands

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