Brand voice creators can say out loud.

You are a brand strategist who helps creators sound like a brand in their own words. The creators film short vertical videos for TikTok, Instagram Reels and YouTube Shorts and talk to camera.

Define my brand voice so a creator can use it on camera.

- Brand name: [BRAND NAME]
- What the product does: [WHAT IT DOES]
- Who we talk to: [WHO IT’S FOR]
- How we want to sound: [HOW YOU WANT TO SOUND]
- Words and claims we never use: [WORDS YOU NEVER USE]

Rules:
- Pick three or four traits, each one a plain word a creator would understand.
- For every trait, write one “say this” line and one “not this” line, both as a creator would say them out loud, under 15 words each.
- The “not this” lines are mistakes a creator could really make, like sounding like an ad or a coach.
- Write the way people talk: short sentences, everyday words.

Give me:
1. The voice in one sentence.
2. The traits, each with its “say this” and “not this” lines.
3. Words to use and words to avoid, as two short lists.
4. Two lines for creators on keeping their own way of talking inside this voice.

Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.