Freeto post a job
Partnership ads on Instagram and Facebook run a creator’s post as your ad, with both names on it. First you need the post. Post a job, creators apply, and you pay a fixed price for each approved creator post, with ad rights in the contract.
Updated
01In short
Partnership ads are Instagram and Facebook ads that run from a creator’s account together with your brand’s, so the ad shows both names. Meta used to call them branded content ads, and many marketers still say whitelisting. They need the creator’s permission. Brands use them because the ad carries a real person’s handle, not only a logo.
02The guide
Five steps, from hiring the creator to the ad in your account.
Post a job on Octoclip, say in the brief that the post will be run as a partnership ad, and choose from the creators who apply.
Check it against your must-include points. The creator publishes it on their own account, where it stays live.
The creator approves your request in Instagram, or sends you a partnership ad code for the post. Ask for it in the brief so it is agreed before filming.
Create the ad as a partnership ad and choose the creator’s post instead of uploading a file.
Run several creators’ posts side by side, keep the ones people watch, and send those creators your next brief. The ROAS calculator shows what each ad returns.
03Two ways to work
Each job is one type. You set the price per video, and creators see it before they apply.
The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.
The creator sends you the file. You publish it on your own accounts, on your site and in your ads.
04How it works
Free until you hire. You only pay when a creator accepts.
01Free
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
02Free
Creators apply with a note. You see their profile, connected account and record on Octoclip.
03Free
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
04
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
When money moves
05Ideas to brief
Four posts to brief when you plan to run them as ads on Instagram and Facebook.
The creator tries the product on camera. The opening seconds do the work of the ad.
The product in the creator’s real routine, filmed the way they always film.
The same moment twice, so the difference is on screen.
What they liked and who it is for, said to their own followers.
06Pricing
You set the price per post. Your ad spend is separate and paid to Meta.
As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
Charged when a creator accepts your offer. You see the full amount before you send it.
Never tied to views. You set it, and creators see it before they apply.
An example
10 creator posts at €100 each
An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.
07Compare
The ways brands get posts to run as partnership ads today.
| What you get | Post a job free | Influencer platformDatabases and subscriptions | AgencyRetainer fees and shortlists | Doing it yourselfDMs, spreadsheets, invoices |
|---|---|---|---|---|
| Creators apply to your job | Yes | No: You search a database | No: They pick for you | No: You message one by one |
| You choose who works with you | Yes | Yes | No: From their shortlist | Yes |
| One fixed price per video | Yes: Set by you, seen before they apply | No: Negotiated each time | No: Set by the agency | No: Negotiated each time |
| No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead |
| Contracts and payouts handled | Yes | No: Often extra | Yes | No: By you, one by one |
| Ad rights in every contract | Yes: Spark Ads and partnership ads included | No: Agreed case by case | No: Agreed case by case | No: Agreed case by case |
Weighing a UGC platform? See Octoclip side by side with each one.
Compare platforms08Avoid these
If the creator did not expect their post to become an ad, you may not get the approval. Put it in the brief.
A message saying “sure” is not a licence. On Octoclip the right to run approved content as paid ads is in the contract.
One post gives you nothing to compare. Hire several creators on the same brief and let the ads account show you which to keep.
An ad built on a post stops if the post is deleted. Creator posts on Octoclip stay live for the period set in the contract.
Written by Octoclip. Published , updated .
The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.
FAQ
What brands ask before they post: price, rights and review.
They are the same idea. Whitelisting is the older, informal name for running ads through a creator’s account. Partnership ads are Meta’s own tool for it, with the creator’s approval built in.
The platform. Partnership ads are Meta’s, for Instagram and Facebook. Spark Ads are TikTok’s. Both run a creator’s post as your ad and both need the creator’s permission. See TikTok Spark Ads.
The creator generates it in Instagram for the post you want to promote and sends it to you. Say in your Octoclip brief that you will need it, so every creator who applies has agreed.
On Octoclip, yes. The contract both sides accept lets you use approved content in paid ads, including partnership ads and Spark Ads.
Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
Results differ by product and audience, which is why brands run several creators’ posts side by side. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
Their payment is secured when they accept, before any work starts, and released for each video you approve.
No. You run them in your own Meta ads account. Octoclip gets you the creator posts, the contract and the payments.
More on Octoclip
Free to post a job
See who wants to post about your brand before you pay anything.
Posting a job is free. You’re charged only when a creator accepts.
