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PromptBriefs

Creative brief template for UGC videos.

This prompt turns six facts about your product into a one-page creative brief a creator can film from: the idea, the hooks, the shots, what to say and what to avoid. Paste it into ChatGPT or Claude, replace the parts in brackets, and you have a brief in about two minutes.

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  • Free, no account needed
  • Works in any assistant
  • 6 parts to fill in

Updated

On this page6 sections
  1. 1The prompt
  2. 2Fill it in
  3. 3Example output
  4. 4Use it in a job
  5. 5FAQ
  6. 6Related prompts

01The prompt

Copy the prompt.

Replace each highlighted part with a fact about your product, then send it.

Creative brief template6 parts to fill in
You are a UGC strategist. You write briefs for short videos that creators film on their phones for TikTok, Instagram Reels and YouTube Shorts.

Write a one-page creative brief for a creator who will film a UGC video about my product.

About the product:
- Product name: [PRODUCT NAME]
- What it does, in one sentence: [WHAT IT DOES]
- Who it is for: [WHO IT’S FOR]
- The one moment to show on screen: [THE MOMENT TO SHOW]
- Where the video will run: [TIKTOK, REELS OR SHORTS]
- What the creator must not say or show: [WHAT TO AVOID]

Write the brief in plain words a creator can film from, with these parts:
1. The idea, in one line.
2. Three hooks for the first two seconds, each in a different style: a question, a bold statement and a reaction.
3. What to show, shot by shot, with the product in the creator’s own hands or on their own phone, and a length for each shot.
4. What to say, as talking points in the creator’s own words, not a script to read.
5. Three to five must-include points the video has to cover.
6. Format: 9:16, 20 to 40 seconds, filmed in natural light, no copyrighted music.
7. What to avoid, including everything I listed above.

Keep it under 300 words. Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.
Paste it into ChatGPT, Claude or any other assistant.

02Fill it in

What to put in each part.

Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing.

[PRODUCT NAME]
The name as people see it in the app store or on the box. Strava
[WHAT IT DOES]
One sentence, the way you’d say it to a friend. Records your runs and rides and shares them with friends.
[WHO IT’S FOR]
One kind of person, not everyone. People who run a few times a week and want to keep going.
[THE MOMENT TO SHOW]
The one screen or action where the product makes sense. Finishing a run and getting Kudos from friends.
[TIKTOK, REELS OR SHORTS]
Where the video runs first. Pick one. TikTok
[WHAT TO AVOID]
Claims you can’t make, other brands, anything off-limits. Health or weight-loss claims.

03Example output

What you get back.

The prompt filled in for Strava, the running app, and the brief it returned.

Filled in withProductStravaForpeople who run a few times a weekShowfinishing a run and getting KudosOnTikTokAvoidhealth or weight-loss claims
Creative brief · StravaTikTok · 9:16 · 25 to 35 secondsExample output

The idea

The run is done, and the best part is the Kudos that come in after.

Hooks

  1. 1“Why does a run feel better once it’s on Strava?”Question
  2. 2“I nearly skipped this run. Here’s why I didn’t.”Bold statement
  3. 3Checks the phone after the run and grins: “Who’s giving Kudos at 6 a.m.?”Reaction

What to show

  1. 1Lacing shoes at the door, phone in hand.2 s
  2. 2Tap Record in Strava and start running.3 s
  3. 3A few quick shots of the run, phone in hand or on the arm.8 s
  4. 4Stop and save the run, with the map and pace on screen.6 s
  5. 5Kudos and a comment from a friend come in.5 s
  6. 6To camera, out of breath, one honest line.6 s

What to say

  • –Why you run, in your own words.
  • –What it’s like to see the whole run on a map.
  • –How a friend’s Kudos gets you out the door next time.

Must-include points

  • Strava on your own phone, recording a real run.
  • The saved run with its map.
  • Kudos or a comment from a friend.
  • Say “Strava” once, out loud.

Format

9:16, 25 to 35 seconds, filmed outside in daylight, no copyrighted music.

Avoid

Health or weight-loss claims, other running apps on screen, a run you didn’t really do.

The answer changes a little each time you run the prompt. Check it against your product before you post it.

04On Octoclip

Turn the brief into a job.

Every part of the brief has a place in an Octoclip job. Paste it in, set your price and post it free.

Where each part goes

  1. The ideaJob title and brief
  2. The three hooksVideo angles
  3. Must-include pointsMust-include points
  4. FormatFormat and length

  1. 01Free

    Post a job free.

    Paste the result into the brief. Give each hook or angle to a different video.

  2. 02You choose

    Pick from who applies.

    Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set.

  3. 03One revision

    Review against your points.

    Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it.

Post the result as a job, freeHow Octoclip works

Posting a job is free. You’re charged only when a creator accepts.

About this prompt

Written by Octoclip. Published , updated .

How we check it

The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published.

FAQ

This prompt, answered.

What brands ask before they use it.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us
What goes in a creative brief for a UGC video?

The idea in one line, a few hooks for the first two seconds, the shots, talking points, the must-include points, the format and what to avoid. One page is enough. A creator should be able to film from it without a call.

Is this creative brief template free?

Yes. Copy it, change it and use it as often as you like. You don’t need an Octoclip account.

Should I give the creator a full script?

Usually not. The prompt writes talking points, because creators sound most natural in their own words. If a line has to be said exactly, add it to the must-include points.

How do I turn the brief into a job on Octoclip?

Post a job free and paste the brief in. Each hook can be its own video angle, and each must-include point is a check when you review the video. You pay when a creator accepts your offer.

Does Octoclip see what I paste?

No. You paste the prompt into your own assistant and the answer stays in your chat.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us

Related prompts

Prompts to use next.

All prompts
BriefsStoryboard templateEvery frame of a short video: what we see, what is said and how long it lasts.Open the promptScripts and hooksHook generatorTen opening lines for the first two seconds, each in a different style.Open the promptBriefsShot list templateEvery shot for one video, in filming order, with the must-haves marked.Open the promptBriefsTestimonial video briefQuestions and talking points for an honest review, filmed after real use.Open the prompt

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Guides for brands

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