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PromptIdeas and planning

Content calendar template for four weeks of short videos.

This prompt plans four weeks of short videos: the day, the platform, the idea, the hook and who films each one. Fill in six parts, paste it into ChatGPT or Claude, and post the creator videos as one job.

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  • 6 parts to fill in

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On this page6 sections
  1. 1The prompt
  2. 2Fill it in
  3. 3Example output
  4. 4Use it in a job
  5. 5FAQ
  6. 6Related prompts

01The prompt

Copy the prompt.

Replace each highlighted part with a fact about your product, then send it.

Content calendar template6 parts to fill in
You plan content calendars for brands that post short vertical videos on TikTok, Instagram Reels and YouTube Shorts.

Make a four-week content calendar of short videos for my brand.

- Product name: [PRODUCT NAME]
- Who we want to reach: [WHO IT’S FOR]
- Videos per week: [HOW MANY A WEEK]
- Where we post: [TIKTOK, REELS OR SHORTS]
- Dates that matter in these four weeks: [KEY DATES]
- Themes we post about: [CONTENT PILLARS]

Write it as a table with one row per video and these columns: week, day, platform, the idea in one line, the hook for the first two seconds, and who films it (a creator or our team).

Rules:
- Keep the pace I gave and post on the same days every week, so people know when to expect us.
- Rotate the themes, and never use the same one twice in a row.
- Put each key date in the right week, with the video going out before the date.
- A creator films every video where a person uses the product in real life. Our team films screen recordings and announcements.
- Make one slot each week a series: the same opening line, a new episode each week.

After the table, list what has to be ready before week 1: the briefs for the creator videos, the team videos to film and the dates to confirm. Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.
Paste it into ChatGPT, Claude or any other assistant.

02Fill it in

What to put in each part.

Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing.

[PRODUCT NAME]
The name as people see it. Revolut
[WHO IT’S FOR]
One kind of person. People in their twenties who travel and share flats.
[HOW MANY A WEEK]
A pace you can keep for a month. Two or three is a good start. Three
[TIKTOK, REELS OR SHORTS]
One, two or all three. TikTok and Reels
[KEY DATES]
Launches, paydays, holidays, events. Say which week each one falls in. A long weekend in week 2, payday at the end of week 4.
[CONTENT PILLARS]
Three or four themes you post about. No pillars yet? Run the content ideas prompt first. Travel money, sharing costs, saving up.

03Example output

What you get back.

The prompt filled in for Revolut, the money app, and the calendar it returned.

Filled in withProductRevolutPacethree a weekOnTikTok and ReelsDateslong weekend, paydayThemestravel, sharing, saving
Content calendar · Revolut4 weeks · 12 videos · Tue, Thu, SunExample output

Week 1

  1. 1Tue · TikTok · Settle up, part 1: dinner out. “Who paid last time? Nobody remembers.”Creator
  2. 2Thu · Reels · Exchanging money on arrival. “What I do before I leave the airport.”Creator
  3. 3Sun · TikTok · Setting a monthly budget, screen only. “How to set a budget, start to finish.”Team

Week 2 · long weekend

  1. 1Tue · TikTok · Settle up, part 2: the trip deposit. “Who paid for the trip?”Creator
  2. 2Thu · Reels · A Vault for the long weekend. “Saving for the weekend before it starts.”Creator
  3. 3Sun · TikTok · Splitting the weekend’s costs. “Back home. Time to settle up.”Creator

Week 3

  1. 1Tue · TikTok · Settle up, part 3: the weekly shop. “Who paid for the groceries? Again.”Creator
  2. 2Thu · Reels · Spending notifications, screen only. “Why I keep every spending alert on.”Team
  3. 3Sun · TikTok · Three Vaults and what they’re for. “I save in three Vaults. Here’s why.”Creator

Week 4 · payday

  1. 1Tue · TikTok · Settle up, part 4: a birthday present. “Who chipped in for the present?”Creator
  2. 2Thu · Reels · My payday plan. “Payday is tomorrow. Here’s where it goes.”Creator
  3. 3Sun · TikTok · The month in budgets, screen only. “Four weeks of spending, one screen.”Team

The answer changes a little each time you run the prompt. Check it against your product before you post it.

04On Octoclip

Turn the calendar into a job.

Post the creator rows as one job, with each row as its own angle, and film the team rows yourself.

Where each part goes

  1. Each creator rowOne angle per video
  2. The themesBrief
  3. The audienceWho it’s for
  4. The platform columnWhere it’s posted

  1. 01Free

    Post a job free.

    Paste the result into the brief. Give each hook or angle to a different video.

  2. 02You choose

    Pick from who applies.

    Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set.

  3. 03One revision

    Review against your points.

    Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it.

Post the result as a job, freeHow Octoclip works

Posting a job is free. You’re charged only when a creator accepts.

About this prompt

Written by Octoclip. Published , updated .

How we check it

The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published.

FAQ

This prompt, answered.

What brands ask before they use it.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us
What is a content calendar template?

A plan of what you post and when: the week, the day, the platform, the idea and who makes it. With a template you keep the same columns every month and only fill in the ideas.

How often should a brand post short videos?

As often as you can keep up for a month. Two or three videos a week on the same days is a steady place to start. A pace you keep is worth more than a burst that stops.

Who should film each video, a creator or my team?

A creator for anything where a person uses the product in real life. Your team for screen recordings, announcements and posts that might change at the last minute. The prompt marks each row.

Where do the ideas for the calendar come from?

From your content pillars. If you don’t have them yet, run the content ideas prompt first and paste its pillars in here.

How do I get the creator videos filmed?

Post the creator rows as one job on Octoclip, free, with each row as its own angle. Creators apply, you pick who films, and you pay when a creator accepts your offer.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us

Related prompts

Prompts to use next.

All prompts
Ideas and planningContent ideasThree or four content pillars, then video ideas under each for TikTok, Reels and Shorts.Open the promptScripts and hooksHook generatorTen opening lines for the first two seconds, each in a different style.Open the promptBriefsCreative brief templateA brief creators can film from: the idea, the hooks, the shots and what to avoid.Open the promptIdeas and planningTikTok video ideasTen ideas for your product, each with a format and an opening line.Open the prompt

More prompts

Guides for brands

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