Freeto post a job
AI UGC tools put an avatar in front of your product. Real creators film themselves using it. Here is what that difference means for your ads, and how to hire real UGC creators at a fixed price per video.
Updated
01In short
AI UGC is video made to look like user-generated content, but produced by software: an AI avatar reads a script, often over footage of the product. Nobody in the video has used what is being sold. Real UGC is filmed by a person who holds and uses the product, which an avatar cannot do.
02The guide
Five things a real person gives your ad that an avatar cannot.
Hands on the packaging, the app on a real phone, the taste, the texture, the fit. When an ad has to show that the product exists and works, a person has to film it.
Health, money, skin, anything a buyer double-checks first. Viewers look for signs that the person recommending it is real.
Ad platforms have rules on labelling realistic AI video, and they change. A video filmed by a real creator needs no AI label.
Give the same brief to five creators and you get five openings, five faces and five edits, each in the words that creator’s audience uses.
A creator post goes out on the creator’s own account, to people who already follow them, and can then run as a Spark Ad or a partnership ad. An avatar has no audience.
03Two ways to work
Each job is one type. You set the price per video, and creators see it before they apply.
The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.
The creator sends you the file. You publish it on your own accounts, on your site and in your ads.
04How it works
Free until you hire. You only pay when a creator accepts.
01Free
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
02Free
Creators apply with a note. You see their profile, connected account and record on Octoclip.
03Free
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
04
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
When money moves
05Ideas to brief
Four things an avatar cannot give you. Brief any of them when you post a job.
Opened, applied, worn or tasted on camera, with whatever happens next.
Their own account, their own data, the feature working in front of them.
Surprise, a laugh or a shrug. Viewers can tell when it was not written.
A creator post reaches an audience that already trusts the person.
06Pricing
Free to post a job. You only pay when you hire, at the price per video you set.
As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
Charged when a creator accepts your offer. You see the full amount before you send it.
Never tied to views. You set it, and creators see it before they apply.
An example
10 UGC videos at €100 each
An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.
07Compare
What you get with real creators on Octoclip, next to the other ways to get UGC video.
| What you get | Post a job free | AI UGC toolAvatars and scripts | UGC agencyRetainer fees and shortlists | Doing it yourselfDMs, spreadsheets, invoices |
|---|---|---|---|---|
| A real person on camera | Yes | No: An AI avatar | Yes | Yes |
| Your real product, held and used | Yes | No | Yes | Yes |
| Creators apply to your job | Yes | No: No creators | No: They pick for you | No: You search and message |
| You choose who works with you | Yes | No: No creators | No: From their shortlist | Yes |
| No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead |
| Contracts and payouts handled | Yes | No: No creator involved | Yes | No: By you, one by one |
Weighing a UGC platform? See Octoclip side by side with each one.
Compare platforms08Avoid these
An avatar has not tried anything. Advertising rules in many countries prohibit fake testimonials.
An avatar’s script is a guess at what a customer would say. Spend on videos from people who have used the product.
If a platform asks for realistic AI video to be labelled, label it. An unlabelled ad can be removed.
An AI video has no audience of its own. Only a real creator can post to people who already follow them.
Written by Octoclip. Published , updated .
The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.
FAQ
What brands ask before they post: price, rights and review.
For an ad that has to show a product working, real UGC. An avatar cannot open, wear, taste or use anything, and viewers look for a real person before they trust a recommendation. On Octoclip every video is filmed by a real creator, at a fixed price.
AI tools usually charge a monthly subscription, whether or not you use the videos. With real creators on Octoclip there is no subscription: posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
Results differ by product and audience, and an avatar cannot show your product in use. Nobody can promise a result for any ad. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
Ad platforms have their own rules on labelling realistic AI-generated video, and they change. Check the current TikTok and Meta advertising policies before you publish.
Hiring real creators. On Octoclip you post a job free, creators apply, and you pay a fixed price for each video you approve. See UGC ads from real creators.
Yes. Put the opening line and the must-include points in the brief and let each creator film it in their own words.
Their payment is secured when they accept, before any work starts, and released for each video you approve.
No. Every video is filmed by a real person. Octoclip can suggest ideas for your brief; the creator does the filming.
More on Octoclip
Free to post a job
See who wants to film your product before you pay anything.
Posting a job is free. You’re charged only when a creator accepts.
