Freeto post a job
How brands find TikTok creators in 2026, what changed when the marketplace moved into TikTok One, and a way to hire creators for TikTok, Reels and Shorts at a fixed price per video.
Updated
01In short
TikTok Creator Marketplace was TikTok’s official platform for brands to find creators and run paid collaborations. In 2025 it became part of TikTok One, TikTok’s hub for creator marketing, and the standalone marketplace closed on 1 April 2025. Brands now search for creators, invite them and manage campaigns inside TikTok One.
02The guide
Five steps that work in TikTok One, on Octoclip or on your own.
A post on the creator’s account reaches their audience. A video file you post yourself, or run as an ad, needs no audience at all. Pick one before you search.
The points every video must show, the dates and the price. A clear brief makes the right creators easier to spot. See UGC examples for formats.
Anatomy of a UGC ad brief
Five parts a creator can film from.
Engagement and recent work say more than a follower count. The engagement rate calculator checks a profile in seconds.
If you want to boost the post, agree Spark Ads in the brief. The Spark Ads guide explains the ad code.
Several creators on one brief show you which opening works. Hire those creators again for the next job.
03Two ways to work
Each job is one type. You set the price per video, and creators see it before they apply.
The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.
The creator sends you the file. You publish it on your own accounts, on your site and in your ads.
04How it works
Free until you hire. You only pay when a creator accepts.
01Free
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
02Free
Creators apply with a note. You see their profile, connected account and record on Octoclip.
03Free
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
04
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
When money moves
05Pricing
Creators set their own rates, often by reach and usage. On Octoclip you set one price per video and pay it only when a creator accepts.
As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
Charged when a creator accepts your offer. You see the full amount before you send it.
Never tied to views. You set it, and creators see it before they apply.
An example
10 UGC videos at €100 each
An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.
06Compare
How Octoclip compares with TikTok One, an agency and finding creators yourself.
| What you get | Post a job free | TikTok OneTikTok’s own creator hub | AgencyRetainer fees and shortlists | Doing it yourselfDMs, spreadsheets, invoices |
|---|---|---|---|---|
| Creators apply to your job | Yes | No: Mostly you search and invite | No: They pick for you | No: You message one by one |
| TikTok, Instagram Reels and YouTube Shorts | Yes | No: TikTok only | Yes | Yes |
| UGC videos from creators with any following | Yes: Followers don’t count for UGC | No: Creators must meet TikTok’s rules | Yes | Yes |
| One fixed price per video | Yes: Set by you, seen before they apply | No: Agreed with each creator | No: Set by the agency | No: Negotiated each time |
| Contracts and payouts handled | Yes | No: Varies by campaign | Yes | No: By you, one by one |
Weighing a UGC platform? See Octoclip side by side with each one.
Compare platforms07Avoid these
A large audience does not mean a good video for your product. Watch the creator’s last ten videos first.
Boosting a creator’s post needs their approval. Put Spark Ads in the brief, not after the video is live. See the UGC contract template.
Views depend on the algorithm. A fixed price per approved video keeps the cost known.
The same video can run as Instagram Reels and YouTube Shorts. Ask for it in the brief.
Written by Octoclip. Published , updated .
The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.
FAQ
What brands ask before they post: price, rights and review.
Not as a separate site. TikTok moved the Creator Marketplace into TikTok One, its hub for creator marketing, and the standalone marketplace closed on 1 April 2025. Its address now leads to TikTok One.
TikTok One is TikTok’s platform for brands working with creators. It brings together creator search, collaborations, agency partners and creative tools in one place, and brands sign in with their TikTok for Business account.
TikTok sets the rules, such as age, account standing and audience size, and they differ by country. Check TikTok’s own help pages for the current requirements where you live.
Yes. On Octoclip you post one job and creators apply, for TikTok, Instagram Reels and YouTube Shorts. You set a fixed price per video and pay only when you hire. See TikTok influencer marketing for the other options.
Only for posts on the creator’s account. For UGC videos you post or run as ads yourself, followers don’t count. See micro influencers for smaller creators.
Yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. Ask for the ad code or approval in your brief so the creator knows before they apply.
Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between.
No. Octoclip is an independent marketplace. It is not made, endorsed or run by TikTok.
Nobody can promise that for your product. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
You can ask for one revision per video, pointing to the must-include point it missed. The creator has 3 days to resubmit. If you don’t review a video within 5 days, it is approved.
More on Octoclip
Free to post a job
Post one job, see who applies at your price, and pay only when you hire.
Posting a job is free. You’re charged only when a creator accepts.
