ComparisonUpdated
How to find UGC creators: Octoclip vs doing it yourself.
To find UGC creators without DMs, spreadsheets and chasing invoices, post one job on Octoclip: creators apply, and you pay only when a creator accepts your offer. Every hire then comes with a contract, secured payment and a receipt, instead of terms agreed in messages and invoices paid one by one.
- Free until you hire
- Fixed price per video
- You approve every video
In short
| Point | OCTOCLIP | Doing it yourself |
|---|---|---|
| What it is | A UGC marketplace where creators apply to your job | Finding, briefing and paying creators yourself |
| Monthly fee | €0 | None |
| How you pay | Per hire, when a creator accepts your offer | Each creator separately, by invoice |
What they are
What are Octoclip and doing it yourself?
Doing it yourself means finding UGC creators by searching social media, messaging them one by one, agreeing terms in DMs and paying each by invoice. Octoclip is a UGC marketplace where creators apply to one job and the platform runs the contracts and payments.
Octoclip is built for brands that want to start without a commitment. It costs €0 a month, posting jobs and reviewing applicants are free, and you pay only when a creator accepts your offer. Creators keep 100% of their price. Creators apply to your job, every applicant shows a delivery record, and each creator confirms your must-include points before sending a video.
Doing it yourself means searching and messaging creators one by one, rewriting the brief for each, agreeing rights in messages, and paying each creator separately.
Octoclip (octoclip.io) is a UGC marketplace and is not related to the clipboard app of the same name.
How a hire works on Octoclip
The first three steps are free.
- 01FreePost a job
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
- 02FreeReview applicants
Creators apply with a note. You see their profile, connected account and record on Octoclip.
- 03FreeSend offers
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
- 04You pay hereHire and approve
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
Side by side
Octoclip vs doing it yourself, side by side on 10 points
Octoclip is ahead on 8 of the 10 points compared, and equal on the other 2.
Showing all 10 pointsShowing 8 of 10 pointsShowing 2 of 10 points
| Point | OCTOCLIP | Doing it yourself |
|---|---|---|
| PriceOctoclip ahead on 1 · Equal on 1 | ||
| EqualMonthly subscriptionA plan you pay whether or not you hire anyone that month. | Yes: None, €0 | Yes: None |
| Octoclip aheadYour timeHours not spent searching, messaging and chasing. | Yes: One job, and the creators come to you | No: Searching and messaging creators one by one |
| CreatorsOctoclip ahead on 2 · Equal on 1 | ||
| Octoclip aheadCreators apply to your jobThe creators who want the job come to you. | Yes: Yes | No: You search and message |
| EqualYou choose every creatorSend offers only to the people you want on your brand. | Yes: Yes, you send offers to the ones you want | Yes: Yes, you pick who to message |
| Octoclip aheadDelivery record before you hireVideos delivered, on time and approved first time, counted from real jobs. | Yes: On every profileVideos delivered, on time, approved first time | No: None: follower counts and a portfolio |
| Briefs and reviewOctoclip ahead on 2 | ||
| Octoclip aheadOne brief for many creatorsWrite it once. Every creator gets the same brief and terms. | Yes: Yes, each with their own dates | No: Rewritten in every message |
| Octoclip aheadMust-include checklistCreators confirm each point before sending, so fewer videos miss the brief. | Yes: Confirmed by each creator | No: No |
| Rights and paymentsOctoclip ahead on 3 | ||
| Octoclip aheadA contract on every hireBuilt from the job’s terms and accepted by the creator. | Yes: Automatic, built from your job’s terms | No: You write it |
| Octoclip aheadUsage rights on approved videosRun every approved video as an ad, worldwide, at no extra cost. | Yes: Unlimited, worldwide, no end dateNon-exclusive, includes Spark Ads and partnership ads | No: You negotiate it each time |
| Octoclip aheadPayments and receipts handledCreators are paid as you approve, with a receipt in your history. | Yes: Secured before work startsA receipt for every payment | No: By you, one by one |
Posting a job is free. You’re charged only when a creator accepts.
Post a job freeThe figures for doing it yourself are typical terms, not any one provider’s. Terms differ, so confirm them with each. Tell us if anything here is out of date.
Cost
How much does Octoclip cost compared with doing it yourself?
Octoclip costs €0 a month. You pay only when a creator accepts your offer, and the platform handles the contract, the payment and the receipt. Doing it yourself means every creator is a separate message, contract and payment.
Octoclip pricing
No plan and no minimum. You pay only when you fund a hire, and you see the full amount before you send an offer. Creators keep 100% of their price.
Always free
- Posting jobs
- Reviewing applicants
- Sending offers
- Revisions
- Contracts and receipts
Every hire includes
- A contractBuilt from your job’s terms and accepted by the creator
- Payment secured before work startsThe creator is paid for each approved video
- Must-include points, confirmedEach creator ticks every point before sending
- 5 days to reviewThen the video approves itself
- Usage rights worldwide, with no end dateSpark Ads and partnership ads included
- A receipt for every paymentIn your history
What does each way of working involve?
Doing it yourself moves the searching, contracts and payments to you. Octoclip takes them off your hands.
This describes how doing it yourself typically goes, not any one team.
| The difference | OCTOCLIP€0 plan, pay per hire | Doing it yourselfDMs and spreadsheets |
|---|---|---|
| Finding creators | Creators apply to your job | You search and message one by one |
| The brief | Written once for every creator | Rewritten in each message |
| Rights and contract | Built from your job’s terms | Agreed in messages, written by you |
| Paying creators | Secured at acceptance, released per approved video | One invoice and one transfer each |
What does doing it yourself cost?
Doing it yourself costs time: searching, messaging, writing a contract, checking each video and paying each creator.
Who each one suits
Why use Octoclip instead of doing it yourself?
Use Octoclip instead of doing it yourself if you want creators to come to you, one brief for all of them, and the contracts and payments handled.
- €0No plan to pay for
Post jobs and review applicants for free. You pay when you hire, not every month.
- 100%Creators keep what they charge
So the good ones keep applying to your jobs.
- 5 daysEvery review has a deadline
Approve in one click, and a video you do not review within 5 days is approved for you.
You do not need a platform to hire one creator. You need one to hire ten without a spreadsheet: one brief, creators who apply, a contract on every hire, secured payments and receipts. Octoclip keeps the choice with you and takes the admin off you, and creators keep 100% of their price.
Octoclip suits you when…
Look elsewhere when…
If something goes wrong
Built for the parts that usually go wrong.
The same rules run on every Octoclip hire, for brands and creators alike.
- 01
A video misses the brief
Ask for one revision, tied to the must-include point it missed. The creator has 3 days to send the new version.
1 revision - 02
You can’t review in time
You have 5 days, and we remind you 24 hours before they’re up. After that the video approves itself, so the creator is paid on time.
5 days - 03
A creator doesn’t answer your offer
Nothing is charged. You give every offer an answer-by date of 1 to 7 days.
Nothing charged - 04
You want to turn a video down
Only for an objective reason, such as a missed deadline or a must-include point still missing after the revision. Low views or a change of mind don’t count.
Judged on the brief - 05
You and the creator disagree
A person at Octoclip looks at both sides and decides within 5 business days.
A person decides - 06
You want to stop
Stop posting jobs. A month with no hires costs €0, and there’s nothing to cancel.
€0 a month
FAQ
Octoclip vs doing it yourself: common questions
Straight answers on who does what, what you pay and when.
Weighing Octoclip against doing it yourself? Write to us and someone at Octoclip replies.
Talk to usHow do I find UGC creators?
You can search TikTok and Instagram and message creators, browse a freelance site, ask an agency, or post a job on Octoclip and let creators apply. On Octoclip you set the price per video, write the brief once, and every applicant shows videos delivered, on time and approved first time.
Where can I find UGC creators?
Where to find UGC creators depends on how much work you want to do. Searching social media is free but slow. A UGC marketplace such as Octoclip brings the creators to you: you post a job and see who applies, with a delivery record on every profile.
How do I find UGC creators for my app?
Post a job on Octoclip describing the app, the platform, how many videos and the price per video, and write the brief with the must-include points. Creators apply, and you send offers to the ones whose videos fit. Our guide to UGC ads shows what to brief.
Is it cheaper to find UGC creators myself?
Doing it yourself means every creator is a search, a message thread, a contract and a payment, and your time is the cost. Octoclip costs €0 a month, you pay only when a creator accepts your offer, and it handles the contract, secured payment and receipt on every hire.
How many UGC creators should I hire?
Brands usually start with a handful of creators on the same brief and keep the ones whose videos perform. On Octoclip you can hire one creator or twenty from one job, each with their own delivery dates, and rehire the ones who delivered.
What is the main difference between Octoclip and doing it yourself?
Both end with creator videos for your ads. Doing it yourself means messaging each creator and handling the contract and payment. On Octoclip, brands pay €0 a month and pay only when a creator accepts your offer, creators apply to your job, every applicant shows a delivery record, and each creator confirms your must-include points before sending a video.
How do I hire UGC creators on Octoclip?
Post a job by choosing a creator post or a UGC video, the platform, how many videos and the fixed price per video, and write the brief once. Creators apply, and you send offers to the ones you want. When a creator accepts, the hire is paid and work starts once payment is secured. Review each video within 5 days, ask for one revision if a brief point is missed, and approve.
Can I choose my own creators on Octoclip?
Yes. Creators apply to your job and you send offers to the ones you want. Nobody is assigned to you.
How do revisions work on Octoclip?
Octoclip includes one revision per video, tied to the must-include point of the brief that the video missed, so the feedback stays specific. The creator has 3 days to resubmit. If you do not respond within 5 days, the video is approved.
Does Octoclip have a minimum spend or a contract?
No. Octoclip has no monthly plan, no minimum spend and no contract. You can start with one creator and one video, and you pay only when a creator accepts your offer.
Weighing Octoclip against doing it yourself? Write to us and someone at Octoclip replies.
Talk to usSources
Where the do-it-yourself figures come from.
The figures for doing it yourself on this page are typical terms, not any one provider’s. Terms differ, so confirm them with each.
Octoclip’s own figures come from its Terms. Spotted something out of date? Tell us.
More comparisons
Compare Octoclip with others.
Each page sets Octoclip against one platform, with the other side’s figures dated and sourced.
See all comparisonsFree to post
Try Octoclip on your next brief.
Posting is free and no card is needed. You only pay when a creator accepts your offer.