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PromptIdeas and planning

Instagram post ideas for Reels and carousels.

This prompt gives you eight Instagram post ideas, six Reels and two carousels, each with its format and first line. Fill in five parts, paste it into ChatGPT or Claude, and send the Reels to creators to film.

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  • 5 parts to fill in

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On this page6 sections
  1. 1The prompt
  2. 2Fill it in
  3. 3Example output
  4. 4Use it in a job
  5. 5FAQ
  6. 6Related prompts

01The prompt

Copy the prompt.

Replace each highlighted part with a fact about your product, then send it.

Instagram post ideas5 parts to fill in
You plan Instagram content for brands. Creators film the Reels on their own phones. The brand’s team builds the carousels from stills and lines of those Reels.

Give me 8 Instagram post ideas for my product: 6 Reels and 2 carousels.

- Product name: [PRODUCT NAME]
- What it does: [WHAT IT DOES]
- Who follows us: [WHO IT’S FOR]
- Moments where it fits: [WHERE IT FITS]
- How our feed looks and sounds: [OUR FEED’S STYLE]

For each idea give:
- The format, Reel or carousel, and the style: routine, tutorial, POV, list, before and after, or tips
- The first line: for a Reel, what the creator says or shows in the first two seconds; for a carousel, the words on slide one
- What’s in it: for a Reel, three short beats; for a carousel, one line per slide, five slides at most
- The first line of the caption, under 125 characters, the part people see before “more”

Rules:
- Each Reel works in 15 to 45 seconds with one person and a phone, in 9:16.
- The product is used on screen in every Reel, on the creator’s own phone or in their hands.
- Each carousel is built from one of the Reels. Say which.
- Match the feed I described. Plain words, nothing that reads like an ad.

Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.
Paste it into ChatGPT, Claude or any other assistant.

02Fill it in

What to put in each part.

Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing.

[PRODUCT NAME]
The name as people see it. Headspace
[WHAT IT DOES]
One sentence. Guided meditation, sleep sounds and short sessions for any time of day.
[WHO IT’S FOR]
The people you want following you, as one kind of person. People with desk jobs who find it hard to switch off after work.
[WHERE IT FITS]
Moments in their day, not features: the commute, bedtime, a busy morning. The end of the workday, bedtime, before a big meeting.
[OUR FEED’S STYLE]
A few words on how your posts look and sound, so the ideas match them. Daylight, soft colors, a quiet voice.

03Example output

What you get back.

The prompt filled in for Headspace, the meditation app, and four of the eight post ideas it returned.

Filled in withProductHeadspaceForpeople with desk jobsFitsafter work, bedtimeFeeddaylight, soft colors
Post ideas · Headspace4 of 8 · 3 Reels and 1 carouselExample output

Reels

  1. 1Leaving work at work. “This is how I end the workday now.” Laptop shut, earphones in, a short guided session on the sofa.Routine
  2. 2The last app I open. “POV: the last thing on my phone tonight.” Lights off, sleep sounds on, phone face down.POV
  3. 3Before a big meeting. “Three things I do before a meeting I’m dreading.” Water, a minute at the window, a short session with eyes closed.List

Carousel, from Reel 1

  • –Slide 1 · How I end the workday now
  • –Slide 2 · The laptop shuts, and stays shut
  • –Slide 3 · Earphones in, one short session
  • –Slide 4 · Then the evening is mine

Caption first lines

  • –1 · the small thing that tells my brain work is over
  • –2 · my phone has one last job before I sleep
  • –3 · for anyone with a meeting they’d rather skip

The answer changes a little each time you run the prompt. Check it against your product before you post it.

04On Octoclip

Turn the post ideas into a job.

Post the six Reels as one job, one idea per video, and build the carousels from the videos you approve.

Where each part goes

  1. The Reel ideasOne angle per video
  2. The beatsBrief
  3. Product on screenMust-include points
  4. ReelsWhere it’s posted

  1. 01Free

    Post a job free.

    Paste the result into the brief. Give each hook or angle to a different video.

  2. 02You choose

    Pick from who applies.

    Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set.

  3. 03One revision

    Review against your points.

    Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it.

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About this prompt

Written by Octoclip. Published , updated .

How we check it

The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published.

FAQ

This prompt, answered.

What brands ask before they use it.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us
How do I come up with Instagram post ideas?

Start from moments in your followers’ day where your product fits, then pick a format for each: a Reel for anything that moves, a carousel for steps or tips. Write the first line before the rest, because it decides whether people stop scrolling.

Should a brand post Reels or carousels?

Both. A Reel shows the product in use, and a carousel made from it repeats the best lines for people who prefer to swipe. Film the Reel first, then build the carousel from it.

How long should an Instagram Reel be?

Long enough for one idea and no longer. The prompt asks for 15 to 45 seconds, which fits one moment filmed on a phone.

What should the first line of a caption say?

The one thing you want people to read before “more”. Keep it under 125 characters and write it the way the creator talks. The Instagram caption generator writes the full caption.

How do I get creators to film the Reels?

Post a job on Octoclip for free, with each Reel idea as its own angle. Creators apply, you pick who films, and you can use approved videos on your own Instagram and in paid ads.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us

Related prompts

Prompts to use next.

All prompts
Captions and titlesInstagram caption generatorCaptions for a Reel or post in three lengths, each opening with a line worth tapping “more” for.Open the promptCaptions and titlesHashtag generatorA few hashtags for one video, sorted into broad, niche and brand, and how many to use.Open the promptScripts and hooksHook generatorTen opening lines for the first two seconds, each in a different style.Open the promptIdeas and planningContent calendar templateFour weeks of short videos: the day, the platform, the hook and who films each one.Open the prompt

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Guides for brands

Free to post a job

Get these Reels filmed.

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