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Ad ideas for TikTok, Reels and Shorts.

This prompt gives you ten video ad ideas for one product, each with its angle, the opening shot and who it’s for, then picks the three to test first. Fill in five parts, paste it into ChatGPT or Claude, and give each of the three to its own video.

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  • Works in any assistant
  • 5 parts to fill in

Updated

On this page6 sections
  1. 1The prompt
  2. 2Fill it in
  3. 3Example output
  4. 4Use it in a job
  5. 5FAQ
  6. 6Related prompts

01The prompt

Copy the prompt.

Replace each highlighted part with a fact about your product, then send it.

Ad ideas5 parts to fill in
You are a creative strategist for paid social. You plan video ads that creators film on their own phones and that run on TikTok, Instagram Reels and YouTube Shorts looking like normal posts.

Give me 10 video ad ideas for my product, then pick the three to test first.

- Product name: [PRODUCT NAME]
- What it does: [WHAT IT DOES]
- The people I want to reach: [WHO IT’S FOR]
- Why people choose it: [WHY PEOPLE CHOOSE IT]
- What we can’t say or show: [WHAT TO AVOID]

For each idea give:
- The angle in one line: the reason this viewer would care
- The format: problem and fix, demo, testimonial, POV, old way versus new way, reaction, list, day in my life or myth versus fact
- The opening shot: what we see and hear in the first two seconds
- Who it’s for: one specific kind of viewer from the people above

Rules:
- Ten different angles. New wording for the same reason is not a new angle.
- Use at least five different formats.
- Each idea works as a 15 to 30-second video with one creator and a phone.
- The product is on screen within the first five seconds.

Then pick three to test first. Choose three that differ in angle and in viewer, and say in one line each why it’s worth testing. Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.
Paste it into ChatGPT, Claude or any other assistant.

02Fill it in

What to put in each part.

Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing.

[PRODUCT NAME]
The name as people see it. Spotify
[WHAT IT DOES]
One sentence. A music and podcast app with playlists you can share.
[WHO IT’S FOR]
The people the ads will reach. Name two or three groups so the ideas can differ. Students and young workers who listen on the way to work or class.
[WHY PEOPLE CHOOSE IT]
The reasons your customers give, in their words if you have them. Discover Weekly, podcasts and music in one app, shared playlists.
[WHAT TO AVOID]
Claims, words or brands your legal team or the platform won’t accept. Song lyrics, other music apps by name.

03Example output

What you get back.

The prompt filled in for Spotify, the music app, and five of the ten ad ideas it returned.

Filled in withProductSpotifyForstudents and young workersWhyDiscover Weekly, shared playlistsAvoidlyrics, other music apps
Ad ideas · Spotify5 of 10 · 15 to 30 seconds eachExample output

Ideas

  1. 1The commute has a soundtrack you didn’t have to build. Opens on: earbuds in on a packed bus, thumb on Discover Weekly. For: students with long commutes.POV
  2. 2Everyone at the party picks the music. Opens on: a phone passed around a kitchen, a shared playlist on screen. For: friends who host at home.Problem and fix
  3. 3Your podcast and your playlist live in the same place. Opens on: switching from a podcast to music mid-walk. For: young workers who walk to work.Demo
  4. 4Stop building study playlists song by song. Opens on: a laptop with an empty playlist, then a ready-made study playlist on the phone. For: students before exams.Old way versus new way
  5. 5New music picked for you, rated live. Opens on: the creator hitting play on Discover Weekly, reacting to the first song. For: people who love finding new music.Reaction

Test first

  • –1 · It starts where these viewers already listen: on the commute.
  • –2 · The only idea about sharing, with friends on screen.
  • –3 · It shows podcasts and music in one app, clear even with the sound off.

The answer changes a little each time you run the prompt. Check it against your product before you post it.

04On Octoclip

Turn the ad ideas into a job.

Post one job with the three ideas to test. Each idea becomes the angle for its own video, inside one brief.

Where each part goes

  1. The three to testOne angle per video
  2. Who each idea is forWho it’s for
  3. The opening shotMust-include points
  4. 15 to 30 secondsFormat and length

  1. 01Free

    Post a job free.

    Paste the result into the brief. Give each hook or angle to a different video.

  2. 02You choose

    Pick from who applies.

    Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set.

  3. 03One revision

    Review against your points.

    Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it.

Post the result as a job, freeHow Octoclip works

Posting a job is free. You’re charged only when a creator accepts.

About this prompt

Written by Octoclip. Published , updated .

How we check it

The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published.

FAQ

This prompt, answered.

What brands ask before they use it.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us
How do you come up with video ad ideas?

Start from why people choose your product and find the moments in their day where that reason shows. Each moment is an angle. Add a format and an opening shot, and a creator can film it.

What is an ad angle?

The reason a specific viewer should care, in one line. The same product with two angles speaks to two different people, so test angles before you test small details like music or colours.

How is this different from the ad copy and commercial script prompts?

This prompt comes first: it finds what to say and to whom. The commercial script prompt turns one idea into a script, and ad copy writes the text that runs with the finished video.

Is this ad ideas prompt free?

Yes. Copy it and use it as often as you like. You don’t need an Octoclip account.

Can I run creator videos as ads?

Yes. Videos you approve on Octoclip can be used on your own channels and in paid ads. Post a job for free, give each idea to its own video and pick from the creators who apply. See UGC ads for how brands run them.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us

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