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PromptBriefs

Testimonial video brief that sounds honest.

This prompt writes a brief for a testimonial video: the questions to answer on camera, the moments to show and what to leave out. The creator speaks in their own words, so the video sounds like a real review and not a read script.

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  • Works in any assistant
  • 5 parts to fill in

Updated

On this page6 sections
  1. 1The prompt
  2. 2Fill it in
  3. 3Example output
  4. 4Use it in a job
  5. 5FAQ
  6. 6Related prompts

01The prompt

Copy the prompt.

Replace each highlighted part with a fact about your product, then send it.

Testimonial video brief5 parts to fill in
You are a UGC strategist. You plan testimonial videos where a creator reviews a product honestly after using it for a while.

Write a brief for a testimonial video about my product.

- Product name: [PRODUCT NAME]
- How long the creator will use it before filming: [HOW LONG]
- The main reason people choose it: [THE MAIN REASON]
- A common doubt before people try it: [THE DOUBT]
- Where the video will run: [TIKTOK, REELS OR SHORTS]

Give me:
1. Five questions the creator answers on camera, in the order they should answer them. Start with the doubt, end with who they would recommend it to.
2. Three moments of real use to film while using it.
3. Three must-include points.
4. Guidance on tone: honest, specific, in their own words. A small downside is fine if it’s true.
5. What not to do: no reading from a script, no claims the creator can’t back up from their own use.

Format: 9:16, 30 to 60 seconds, mostly talking to camera with cutaways of the product in use. Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.
Paste it into ChatGPT, Claude or any other assistant.

02Fill it in

What to put in each part.

Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing.

[PRODUCT NAME]
The name as people see it. Headspace
[HOW LONG]
Long enough to have an opinion. A week works for most apps. One week
[THE MAIN REASON]
Why your customers pick you, in their words if you have them. Short guided sessions that fit into a busy day.
[THE DOUBT]
What people say before they try it. “I can’t sit still long enough to meditate.”
[TIKTOK, REELS OR SHORTS]
Where the video runs first. Instagram Reels

03Example output

What you get back.

The prompt filled in for Headspace, the meditation app, and the review brief it returned.

Filled in withProductHeadspaceUsed forone weekDoubtcan’t sit stillOnReels
Testimonial brief · HeadspaceReels · 9:16 · 30 to 60 secondsExample output

Questions to answer on camera

  1. 1What did you think before you tried it?The doubt
  2. 2When in the day did you use it, and for how long?
  3. 3Which session did you come back to, and why?
  4. 4What surprised you, good or bad?
  5. 5Who would you tell to try it?Recommendation

Moments to film while using it

  • –Starting a short session in the morning, phone propped up.
  • –The app on screen between meetings or on a commute.
  • –Choosing tonight’s sleep content in bed.

Must-include points

  • Headspace on your own phone, in real use.
  • How long the sessions you used were.
  • Say “Headspace” once, out loud.

Avoid

Health or medical claims, reading from notes, anything you didn’t try yourself.

The answer changes a little each time you run the prompt. Check it against your product before you post it.

04On Octoclip

Turn the brief into a job.

Testimonials work best from creators who use the product first. Say how long in the brief and set the deadline to match.

Where each part goes

  1. How long to use itBrief and delivery date
  2. The five questionsBrief, as talking points
  3. Moments to filmVideo angles
  4. Must-include pointsMust-include points

  1. 01Free

    Post a job free.

    Paste the result into the brief. Give each hook or angle to a different video.

  2. 02You choose

    Pick from who applies.

    Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set.

  3. 03One revision

    Review against your points.

    Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it.

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About this prompt

Written by Octoclip. Published , updated .

How we check it

The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published.

FAQ

This prompt, answered.

What brands ask before they use it.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us
What should a testimonial video include?

Who is speaking, what they doubted before, how they used the product, one specific result in their own words and who they would recommend it to. Show the product in real use between the talking parts.

Should the creator follow a script?

No. Give questions, not lines. Answers in the creator’s own words sound honest, and that is what makes a testimonial work.

Is this prompt free?

Yes. Copy it and use it as often as you like. You don’t need an Octoclip account.

How long should the creator use the product first?

Long enough to have a real opinion. For most apps a week is enough; for a product that takes time to show results, give longer and say so in the brief.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us

Related prompts

Prompts to use next.

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BriefsCreative brief templateA brief creators can film from: the idea, the hooks, the shots and what to avoid.Open the promptBriefsProduct video briefOne feature shown on the creator’s own phone, step by step, in under 40 seconds.Open the promptScripts and hooksVideo script templateA spoken script with timings: the hook, the problem, the product and the ending.Open the promptAdsAd copy for video adsPrimary text, headlines and calls to action, written around the creator’s own words.Open the prompt

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