PromptBriefs

Product video brief for one feature.

This prompt plans a short product video around one feature, shown step by step on a real phone or in real hands. Paste it into ChatGPT or Claude, fill in five parts, and you get a demo brief a creator can film in under an hour.

Post the result as a job, free
  • Free, no account needed
  • Works in any assistant
  • 5 parts to fill in

Updated

On this page6 sections
  1. 1The prompt
  2. 2Fill it in
  3. 3Example output
  4. 4Use it in a job
  5. 5FAQ
  6. 6Related prompts

01The prompt

Copy the prompt.

Replace each highlighted part with a fact about your product, then send it.

Product video brief5 parts to fill in
You are a creative strategist who plans product videos that creators film on their phones for TikTok, Reels and Shorts.

Plan a product video that shows one feature of my product.

- Product name: [PRODUCT NAME]
- The feature to show: [ONE FEATURE]
- The everyday situation where someone needs it: [THE SITUATION]
- What the viewer should do after watching: [THE NEXT STEP]
- What must not be said or shown: [WHAT TO AVOID]

Give me:
1. A one-line idea that starts from the situation, not the feature.
2. The demo as numbered steps, each one a single action on screen, with a length in seconds. Keep the whole video under 40 seconds.
3. What the creator says over each step, in plain spoken words.
4. Three must-include points.
5. One closing line that leads to the next step without sounding like an ad.

Show the feature the way a normal person uses it, on their own phone or in their own hands. Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing.
Paste it into ChatGPT, Claude or any other assistant.

02Fill it in

What to put in each part.

Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing.

[PRODUCT NAME]
The name as people see it. Revolut
[ONE FEATURE]
One only. A second feature makes a second video. Splitting a bill with friends.
[THE SITUATION]
A real moment the viewer has been in. Dinner is over and one person paid for the whole table.
[THE NEXT STEP]
One action: download, try the feature, visit a page. Try splitting the next bill in the app.
[WHAT TO AVOID]
Claims you can’t make, competitors, anything legal asked you to leave out. Promises about saving money, other banks by name.

03Example output

What you get back.

The prompt filled in for Revolut, the money app, and the demo brief it returned.

Filled in withProductRevolutFeaturesplitting a billSituationone person paid for dinnerNext stepsplit the next bill
Product video · RevolutTikTok · 9:16 · 30 secondsExample output

The idea

Dinner’s done, you paid for everyone, and getting it back takes ten seconds.

The demo

  1. 1The bill lands on the table. Says: “Guess who paid again.”3 s
  2. 2Opens Revolut and taps the card payment from tonight.4 s
  3. 3Taps Split bill and picks three friends.5 s
  4. 4Shows the amount each person owes, then sends the requests.6 s
  5. 5A friend’s phone buzzes across the table. They pay.6 s
  6. 6To camera. Says: “Next time it’s your turn. I’ll split it.”6 s

Must-include points

  • The real Split bill screens, on the creator’s own phone.
  • Friends getting the request and paying.
  • Say “Revolut” once, out loud.

The answer changes a little each time you run the prompt. Check it against your product before you post it.

04On Octoclip

Turn the demo into a job.

A product video brief maps straight onto an Octoclip job. Creators see exactly what to show before they apply.

Where each part goes

  1. The ideaJob title and brief
  2. The demo stepsBrief, as the steps
  3. Must-include pointsMust-include points
  4. The closing lineVideo angle
  1. 01Free

    Post a job free.

    Paste the result into the brief. Give each hook or angle to a different video.

  2. 02You choose

    Pick from who applies.

    Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set.

  3. 03One revision

    Review against your points.

    Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it.

Posting a job is free. You’re charged only when a creator accepts.

About this prompt

Written by Octoclip. Published , updated .

How we check it

The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published.

FAQ

This prompt, answered.

What brands ask before they use it.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

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What makes a good product video for social media?

One feature, a situation the viewer recognises, and the product in real use within the first few seconds. Short beats complete: under 40 seconds is plenty for one feature.

Should I film the product video myself or hire a creator?

Both work. Creators film on their own phones in their own homes, so the video looks like a post and not an advert. On Octoclip you post the brief free and choose from the creators who apply.

Is this prompt free?

Yes. Copy it and use it as often as you like. You don’t need an Octoclip account.

Can I use it for a physical product?

Yes. Replace the phone steps with the product in the creator’s hands. The rest of the prompt stays the same.

A person answers.

Can’t find your question? Write to us and someone at Octoclip replies.

Write to us

Free to post a job

Get this product video filmed.

Post it as a job and see who wants to film it before you pay anything.

Posting a job is free. You’re charged only when a creator accepts.