Freeto post a job
Post a job for TikTok and creators apply to post about your brand on their own accounts. Pick who you like, pay a fixed price per approved video, and run the posts as Spark Ads.
Updated
01In short
TikTok influencer marketing means paying TikTok creators to post about your product on their own accounts. The video reaches the people who already follow them and anyone TikTok shows it to. Brands use it because viewers trust a creator they know more than an ad, and because a post can be run as an ad afterwards.
02The guide
Five steps, from the brief to the posts you put ad budget behind.
TikTok rewards a clear idea in the first seconds. Choose the one moment of your product a creator can show on a phone.
Give the opening line, the points that must be on screen and what to avoid. Leave the rest to the creator, who knows what their followers watch.
Anatomy of a UGC ad brief
Five parts a creator can film from.
Set the price per video and a minimum follower count. You choose from TikTok creators who want the work.
Check every video against your must-include points before the creator is paid. Posts stay live on their account.
A creator’s post can become your ad, with their handle on it: see TikTok Spark Ads. The right to do that is in every Octoclip contract.
03Two ways to work
Each job is one type. You set the price per video, and creators see it before they apply.
The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.
The creator sends you the file. You publish it on your own accounts, on your site and in your ads.
04How it works
Free until you hire. You only pay when a creator accepts.
01Free
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
02Free
Creators apply with a note. You see their profile, connected account and record on Octoclip.
03Free
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
04
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
When money moves
05Ideas to brief
Four formats brands ask TikTok creators for most. Pick one when you post a job, or write your own.
Out of the box and straight into use, with the creator’s first reaction.
A normal day with your product in it, filmed the way the creator always films.
A quick tutorial that shows exactly what your product does.
The same task twice, so the difference is on screen.
06Pricing
Free to post a job. You only pay when you hire, at the price per video you set.
As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
Charged when a creator accepts your offer. You see the full amount before you send it.
Never tied to views. You set it, and creators see it before they apply.
An example
10 creator posts at €100 each
An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.
07Compare
And the other ways brands work with TikTok creators today.
| What you get | Post a job free | Influencer platformDatabases and subscriptions | AgencyRetainer fees and shortlists | Doing it yourselfDMs, spreadsheets, invoices |
|---|---|---|---|---|
| Creators apply to your job | Yes | No: You search a database | No: They pick for you | No: You message one by one |
| You choose who works with you | Yes | Yes | No: From their shortlist | Yes |
| One fixed price per video | Yes: Set by you, seen before they apply | No: Negotiated each time | No: Set by the agency | No: Negotiated each time |
| No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead |
| Contracts and payouts handled | Yes | No: Often extra | Yes | No: By you, one by one |
| Ad rights in every contract | Yes: Spark Ads and partnership ads included | No: Agreed case by case | No: Agreed case by case | No: Agreed case by case |
Weighing a UGC platform? See Octoclip side by side with each one.
Compare platforms08Avoid these
A polished brand film gets scrolled past. A creator talking to camera in their own room does not.
Views depend on the algorithm. A fixed price per approved video keeps your cost known and the deal fair to the creator.
One post tells you little. Several creators on the same brief show you which opening and which face to repeat.
If you want to run a post as a Spark Ad, that right has to be agreed. On Octoclip it is in every contract.
Written by Octoclip. Published , updated .
The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.
FAQ
What brands ask before they post: price, rights and review.
Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
Post a job for TikTok with your price per video and a minimum follower count. TikTok creators who fit apply to you, and you choose from their profiles and recent videos.
Yes. TikTok’s Creator Marketplace is now part of TikTok One, where brands search for creators and invite them. On Octoclip creators apply to your job at a fixed price, the contract and payment are handled for you, and you can post jobs for Instagram Reels and YouTube Shorts too. See the TikTok Creator Marketplace guide.
Yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. Ask for the ad code or approval in your brief so the creator knows before they apply.
That is your choice, and many brands start with micro influencers. You can set a minimum follower count on a creator post job. For UGC videos, which you publish yourself, followers do not matter.
Nobody can promise that. What you control is the brief, the creators you choose and how many you hire. For the ad budget, see TikTok ads cost. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
Their payment is secured when they accept, before any work starts, and released for each video you approve.
No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between.
More on Octoclip
Free to post a job
See which TikTok creators want to post about your brand before you pay anything.
Posting a job is free. You’re charged only when a creator accepts.
