Freeto post a job
UGC is content made by real people, not by a brand. In marketing it usually means a short video a creator films with your product, which brands post or run as ads. Post a job and creators apply to make it.
Updated
01In short
UGC, or user-generated content, is content such as videos, photos and reviews made by real people instead of a brand. In marketing, UGC usually means a short video a creator films with a product on a phone. Brands post it on their accounts or run it as UGC ads on TikTok and Instagram.
02The guide
Five steps from the idea to a video you can use.
Pick one moment: the first try, the result, the tap in the app. A UGC video works when a viewer understands it in a few seconds.
A UGC creator is a person who makes this kind of video for brands. Give them the points that must be on screen and leave the wording to them. See UGC creators for how to hire them.
Anatomy of a UGC ad brief
Five parts a creator can film from.
Several creators on the same brief give you different faces, openings and edits to compare. Octoclip lets creators apply to your job so you can choose.
Check the video against your must-include points. Ask for a revision when one is missing, and approve the rest.
Post it on your own accounts or run it as an ad. See UGC ads for how brands use UGC videos on TikTok and Meta.
03Two ways to work
Each job is one type. You set the price per video, and creators see it before they apply.
The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.
The creator sends you the file. You publish it on your own accounts, on your site and in your ads.
04How it works
Free until you hire. You only pay when a creator accepts.
01Free
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
02Free
Creators apply with a note. You see their profile, connected account and record on Octoclip.
03Free
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
04
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
When money moves
05Pricing
Free to post a job. You only pay when you hire, at the price per video you set. See UGC rates for what drives the price.
As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
Charged when a creator accepts your offer. You see the full amount before you send it.
Never tied to views. You set it, and creators see it before they apply.
An example
10 UGC videos at €100 each
An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.
06Compare
How Octoclip compares with an AI tool, an agency and doing it yourself.
| What you get | Post a job free | AI UGC toolAvatars and scripts | UGC agencyRetainer fees and shortlists | Doing it yourselfDMs, spreadsheets, invoices |
|---|---|---|---|---|
| A real person on camera | Yes | No: An AI avatar | Yes | Yes |
| Your real product, held and used | Yes | No | Yes | Yes |
| Creators apply to your job | Yes | No: No creators | No: They pick for you | No: You search and message |
| You choose who works with you | Yes | No: No creators | No: From their shortlist | Yes |
| No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead |
| Contracts and payouts handled | Yes | No: No creator involved | Yes | No: By you, one by one |
Weighing a UGC platform? See Octoclip side by side with each one.
Compare platforms07Avoid these
UGC works because it looks like a person, not a campaign. Over-scripting it makes it read as an ad.
Views depend on the algorithm. A fixed price per approved video keeps your cost known and the deal fair.
One video tells you little about what works. Several creators on the same brief show you which opening to repeat.
Agree where the video can run before filming. On Octoclip the contract both sides accept covers ads. See the UGC contract template.
Written by Octoclip. Published , updated .
The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.
FAQ
What brands ask before they post: price, rights and review.
UGC stands for user-generated content: content made by real people, such as videos, photos and reviews, instead of by a brand.
UGC content is anything a real person makes about a product or topic: a video review, a photo, a comment, a demo. Brands use it because it looks like a recommendation from a person, not an ad.
A UGC video is a short video, usually vertical, in which a person shows or uses a product to the camera. Brands post it on their accounts or run it as an ad.
A UGC creator is a person who makes UGC-style videos for brands. They do not need a large following, because the brand uses the video on its own accounts and ads. See UGC creators and UGC examples.
UGC marketing is using content made by real people in a brand’s marketing: on its social accounts, product pages and ads. It includes asking creators to film videos, which is what Octoclip handles.
UGC ads are paid ads that look like a post from a real person. The brand runs the creator’s video as an ad on TikTok, Instagram or Facebook. More in UGC ads.
Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
Post a job on Octoclip with your brief and the price per video. Creators apply, you look at their delivery record, and you send an offer to the ones you want. You don’t search or send direct messages.
Nobody can promise that for your product, which is why brands test several creators against each other. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
You can ask for one revision per video, pointing to the must-include point it missed. The creator has 3 days to resubmit. If you don’t review a video within 5 days, it is approved.
Their payment is secured when they accept, before any work starts, and released for each video you approve.
More on Octoclip
Free to post a job
See who wants to film your product before you pay anything.
Posting a job is free. You’re charged only when a creator accepts.
