Freeto post a job
UGC is a video made for your accounts and ads. Influencer marketing is a post on the creator’s own account. On Octoclip you can hire for either, at a fixed price per video.
Updated
01In short
UGC is a video a creator makes for a brand to use on its own accounts and ads, and the creator’s audience does not matter. Influencer marketing is a post the creator publishes to their own followers, so audience size matters. On Octoclip you can hire a creator for either, as a UGC video or a creator post.
02The guide
Five questions that decide it.
On your own accounts and in ads: hire UGC. On the creator’s account, to reach their followers: hire a creator post.
For UGC, no. Only the video matters. For a creator post, the audience is part of what you pay for, so set a minimum on the job. See micro influencers.
Both can run as ads. A creator post can be boosted as a Spark Ad or a partnership ad, and a UGC video can be uploaded to your own ad account.
UGC suits testing: several creators, several hooks, one brief. Creator posts suit reach on a chosen audience.
Either way you pay a fixed price per approved video that you set. Creators see it before they apply. See TikTok influencer marketing.
03Two ways to work
Each job is one type. You set the price per video, and creators see it before they apply.
The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.
The creator sends you the file. You publish it on your own accounts, on your site and in your ads.
04How it works
Free until you hire. You only pay when a creator accepts.
01Free
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
02Free
Creators apply with a note. You see their profile, connected account and record on Octoclip.
03Free
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
04
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
When money moves
05Pricing
Free to post a job. You only pay when you hire, at the price per video you set.
As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
Charged when a creator accepts your offer. You see the full amount before you send it.
Never tied to views. You set it, and creators see it before they apply.
An example
10 UGC videos at €100 each
An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.
06Compare
How Octoclip compares with an influencer platform, an agency and doing it yourself.
| What you get | Post a job free | Influencer platformDatabases and subscriptions | AgencyRetainer fees and shortlists | Doing it yourselfDMs, spreadsheets, invoices |
|---|---|---|---|---|
| Creators apply to your job | Yes | No: You search a database | No: They pick for you | No: You message one by one |
| You choose who works with you | Yes | Yes | No: From their shortlist | Yes |
| One fixed price per video | Yes: Set by you, seen before they apply | No: Negotiated each time | No: Set by the agency | No: Negotiated each time |
| No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead |
| Contracts and payouts handled | Yes | No: Often extra | Yes | No: By you, one by one |
| Ad rights in every contract | Yes: Spark Ads and partnership ads included | No: Agreed case by case | No: Agreed case by case | No: Agreed case by case |
Weighing a UGC platform? See Octoclip side by side with each one.
Compare platforms07Avoid these
If you want videos to test as ads, followers add nothing. Hire UGC and spend on the video.
For a creator post, look at delivery too: on-time and approved-first-time videos show who is dependable.
Views depend on the algorithm. A fixed price per approved video keeps your cost known.
Agree where the content can run before filming. See the UGC contract template.
Written by Octoclip. Published , updated .
The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.
FAQ
What brands ask before they post: price, rights and review.
UGC is content made for the brand to use on its own accounts and in ads, and the creator’s audience is not the point. Influencer marketing is content posted to the creator’s own followers, so audience size matters.
No. A UGC creator makes videos for a brand to use, and does not need a large following. An influencer publishes to their own audience. One person can do both, and on Octoclip you choose which a job needs.
On Octoclip you set the price per video for either, so the cost is the amount you choose. See UGC rates.
Yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. Ask for the ad code or approval in your brief so the creator knows before they apply.
Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
No. A UGC creator is chosen for the video, not for their audience. You can set a minimum audience on a creator post job.
Yes. Many brands hire UGC creators to produce videos to test as ads and creator posts to reach an audience, each as a separate job on Octoclip.
Nobody can promise that for your product. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
You can ask for one revision per video, pointing to the must-include point it missed. The creator has 3 days to resubmit. If you don’t review a video within 5 days, it is approved.
Their payment is secured when they accept, before any work starts, and released for each video you approve.
More on Octoclip
Free to post a job
See who wants to work with you before you pay anything.
Posting a job is free. You’re charged only when a creator accepts.
