Freeto post a job
Post one job and UGC creators apply to film it. Pick the ones you want, pay a fixed price per approved video, and use the videos in your ads and on your own accounts.
Updated
01In short
A UGC creator is a person who films short videos about a brand’s product in the style of a real customer, such as a demo, an unboxing or an honest review. The brand pays for the video and uses it in its ads and on its own accounts, so the creator does not need a large following.
02The guide
Five steps, from the brief to the creators you hire again.
A video for your ads needs a strong first three seconds. A video for your own page can take longer to explain. Say which one in the brief.
List the points every video must show and what to avoid, and leave the words to the creator. The UGC examples page has formats to start from.
Anatomy of a UGC ad brief
Five parts a creator can film from.
Creators see the price before they apply, so the ones who apply have accepted it. The UGC rates guide explains what moves the price.
Look at each applicant’s recent videos and record of videos delivered on time. Followers matter only if the creator posts on their own account.
Five creators on the same brief give you five openings to test. Send your next job’s offer to the creators whose videos worked.
03Two ways to work
Each job is one type. You set the price per video, and creators see it before they apply.
The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.
The creator sends you the file. You publish it on your own accounts, on your site and in your ads.
04How it works
Free until you hire. You only pay when a creator accepts.
01Free
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
02Free
Creators apply with a note. You see their profile, connected account and record on Octoclip.
03Free
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
04
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
When money moves
05Ideas to brief
The formats brands brief most. Pick one when you post a job, or write your own.
From the first tap or first use to the result, in under thirty seconds.
Opening it, trying it and saying what it feels like, filmed in one go.
A short list straight to camera, each point shown, not only said.
How it was before and how it is now, with the product in between.
06Pricing
UGC creators set their own rates. On Octoclip you set the price per video, and you pay it only when a creator accepts your offer.
As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
Charged when a creator accepts your offer. You see the full amount before you send it.
Never tied to views. You set it, and creators see it before they apply.
An example
10 UGC videos at €100 each
An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.
07Compare
How Octoclip compares with an AI tool, an agency and finding creators yourself.
| What you get | Post a job free | AI UGC toolAvatars and scripts | UGC agencyRetainer fees and shortlists | Doing it yourselfDMs, spreadsheets, invoices |
|---|---|---|---|---|
| A real person on camera | Yes | No: An AI avatar | Yes | Yes |
| Your real product, held and used | Yes | No | Yes | Yes |
| Creators apply to your job | Yes | No: No creators | No: They pick for you | No: You search and message |
| You choose who works with you | Yes | No: No creators | No: From their shortlist | Yes |
| No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead |
| Contracts and payouts handled | Yes | No: No creator involved | Yes | No: By you, one by one |
Weighing a UGC platform? See Octoclip side by side with each one.
Compare platforms08Avoid these
For UGC videos the brand posts the file, so followers say nothing about the video. Look at recent work and delivery record instead.
A creator reading your words sounds like an ad. Give the must-include points and let the creator say it their way.
Agree where the video can run before anyone films. See the UGC contract template.
One video tells you little. Several creators on one brief show you which opening to repeat.
Written by Octoclip. Published , updated .
The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.
FAQ
What brands ask before they post: price, rights and review.
A UGC creator films short videos for brands in the style of a real customer: demos, unboxings, first tries and reviews. The brand runs the video in its ads or posts it on its own accounts. Some UGC creators also publish on their own accounts as a creator post.
On a UGC marketplace like Octoclip, you post one job and UGC creators apply, so you choose from people who already want the job at your price. You can also search social apps and message creators yourself, which takes longer. See find influencers for both ways.
UGC creators set their own rates, depending on the video’s length, the usage rights, extras such as raw footage, and their experience. On Octoclip you set a fixed price per video before creators apply. The UGC rates guide covers what moves the price.
No, not for UGC videos. The brand posts the file on its own accounts and ads, so the creator’s audience does not matter. For creator posts, which go on the creator’s own account, followers do matter and you can set a minimum.
An influencer is paid to post to their own audience. A UGC creator is paid for the video itself, which the brand uses. See UGC vs influencer marketing for when to use each.
Yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. Ask for the ad code or approval in your brief so the creator knows before they apply.
Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between.
Nobody can promise that for your product. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
You can ask for one revision per video, pointing to the must-include point it missed. The creator has 3 days to resubmit. If you don’t review a video within 5 days, it is approved.
Their payment is secured when they accept, before any work starts, and released for each video you approve.
More on Octoclip
Free to post a job
Write the brief once, see who applies at your price, and pay only when you hire.
Posting a job is free. You’re charged only when a creator accepts.
