How to brief, hire and run creator videos.
Plain guides and free tools for brands with a video to buy, and creators with a video to make.
Pick what you’re doing.
Hire creators
Start here if it’s your first job.
What is UGC?GuideWhat UGC is, how UGC videos and ads work, and how brands hire the creators who film them.ReadUGC creatorsGuideWhat UGC creators do, what they charge and how to hire them.ReadUGC examplesGuideEight video formats brands brief most, from demos to unboxings, and what each one is for.ReadFind influencersGuidePost a job and let the creators who want to work with you apply.ReadInfluencer marketingGuideWhat influencer marketing is, what it costs, and how brands run it in-house.ReadMicro influencersGuideHiring micro and nano creators for TikTok, Instagram and YouTube at a fixed price per video.ReadTikTok influencer marketingGuideHow to run TikTok creator videos without an agency.ReadTikTok Creator MarketplaceGuideWhat happened to it, how TikTok One works for brands, and another way to hire TikTok creators.ReadUGC contract templateGuideThe clauses a UGC agreement needs, from price and revisions to usage rights.Read
Run ads
For when the videos are in.
Price it
What creators charge, and how platforms bill you.
Free tools
Check your numbers in a minute.
Enter two numbers, read the third.
CPM is what 1,000 impressions of your ad cost. Give it your spend and impressions, or a target CPM, and it works out the rest.
Open the CPM calculatorCPM calculatorFree toolWhat 1,000 impressions of your ad cost.OpenEngagement rate calculatorFree toolLikes and comments as a share of followers, or of views.OpenROAS calculatorFree toolWhat each €1 of ads brought back, and the ROAS you need to break even.OpenCPA calculatorFree toolWhat each conversion cost you, plus cost per click if you add clicks.OpenUTM builderFree toolTag your links, so you know which video sent the visit.OpenTikTok ads costFree toolTikTok’s minimum budgets, and a calculator for impressions, clicks and cost per click.Open
Compare
Before you choose.
AI UGC vs real UGCGuideAI avatars and real creators compared, and when to use each.ReadUGC vs influencer marketingGuideHow they differ in audience, cost and rights.ReadOctoclip vs BilloComparisonBillo sells videos in packs. On Octoclip you set the price per video.CompareOctoclip vs InsenseComparisonInsense works on monthly plans. Octoclip costs €0 a month.CompareUGC agency vs UGC platformComparisonHand the whole job off, or pick and review every video yourself.CompareAll comparisons18 pagesThirteen head-to-heads, four lists and the pricing report.See all
For creators
For the people who film.
Join as a UGC creatorFree · 18 or olderSee the pay, the dates and what to make before you apply.JoinOpen jobsTikTok, Reels and ShortsEvery job shows its pay per approved video up front.See jobsHow to become a UGC creatorGuideWhat to film first and how to find paid jobs, with no followers needed.ReadContent creator jobsGuideWhere to find paid video work for brands, what it pays and how to apply.ReadUGC portfolioGuideWhich sample videos to film, where to host them and what brands look for.ReadBrand dealsGuideHow to find paid deals without cold DMs, and what to check before you say yes.Read
Can’t find it? Ask a person.
Tell us what you’re stuck on. Someone at Octoclip reads it and writes back.
Write to us
Ready when you are
Post your first job. Creators apply to film it.
Write the brief or start from your link, set your price and post it free. Then pick from the creators who apply.
Posting a job is free. You’re charged only when a creator accepts.
