Freeto post a job
Post a job and creators with small, loyal audiences apply to post about your brand on TikTok, Instagram and YouTube. Set a minimum follower count, pick who you like and pay a fixed price per approved video.
Updated
01In short
Micro influencers are creators with a small but engaged following, usually somewhere between 10,000 and 100,000 followers. Nano influencers have fewer still. Brands hire them because their audience is specific and trusts them, and because working with many small creators often costs less than one large one.
02The guide
Five steps, from the first job to the creators you keep rehiring.
One product, one message, one platform per job. A creator with a small audience is hired for a clear, honest recommendation.
Add a minimum follower count to the job, so creators know the size you are looking for before they apply.
Creators who apply already want to work with your brand. You read their note, look at their recent videos and choose.
Ten small creators reach ten different audiences. One brief and one price cover all of them.
Rehire the creators whose posts you liked, and run their posts as Spark Ads or partnership ads to reach further.
03Two ways to work
Each job is one type. You set the price per video, and creators see it before they apply.
The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.
The creator sends you the file. You publish it on your own accounts, on your site and in your ads.
04How it works
Free until you hire. You only pay when a creator accepts.
01Free
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
02Free
Creators apply with a note. You see their profile, connected account and record on Octoclip.
03Free
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
04
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
When money moves
05Ideas to brief
Four posts brands ask small creators for most. Pick one when you post a job, or write your own.
The creator opens the product on camera and says what they honestly think.
The product shown in the creator’s real routine, not on a set.
Three steps, filmed on a phone, for the people who follow them for tips.
What they liked, what surprised them and who it is for, in their own words.
06Pricing
On Octoclip you set the price per video, and creators see it before they apply.
As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
Charged when a creator accepts your offer. You see the full amount before you send it.
Never tied to views. You set it, and creators see it before they apply.
An example
10 creator posts at €100 each
An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.
07Compare
And the other ways brands hire micro influencers today.
| What you get | Post a job free | Influencer platformDatabases and subscriptions | AgencyRetainer fees and shortlists | Doing it yourselfDMs, spreadsheets, invoices |
|---|---|---|---|---|
| Creators apply to your job | Yes | No: You search a database | No: They pick for you | No: You message one by one |
| You choose who works with you | Yes | Yes | No: From their shortlist | Yes |
| One fixed price per video | Yes: Set by you, seen before they apply | No: Negotiated each time | No: Set by the agency | No: Negotiated each time |
| No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead |
| Contracts and payouts handled | Yes | No: Often extra | Yes | No: By you, one by one |
| Ad rights in every contract | Yes: Spark Ads and partnership ads included | No: Agreed case by case | No: Agreed case by case | No: Agreed case by case |
Weighing a UGC platform? See Octoclip side by side with each one.
Compare platforms08Avoid these
A small, specific audience is the point. Look at the recent videos and who they are made for, and check the audience with the engagement rate calculator.
Views depend on the algorithm. A fixed price per approved video keeps your cost known and the deal fair to the creator.
One post tells you little. Several creators on the same brief show you which opening and which face to repeat.
Agree before filming where the post can be used. On Octoclip the terms are on the contract both sides accept.
Written by Octoclip. Published , updated .
The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.
FAQ
What brands ask before they post: price, rights and review.
There is no single rule. Most people use the term for creators with roughly 10,000 to 100,000 followers, and nano influencer for smaller accounts. On Octoclip you set the minimum follower count yourself on each job.
Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
Post a job with the platform, the follower minimum and the price per video. Creators who fit apply to you, so you choose from people who already want the work. More in how to find influencers.
Size. Nano influencers are the smallest accounts, micro influencers the next step up. Both tend to have close audiences. You can hire either on Octoclip by setting the follower minimum on the job.
Yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. Ask for the ad code or approval in your brief so the creator knows before they apply.
A recommendation from someone people already follow is why brands hire small creators. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
Their payment is secured when they accept, before any work starts, and released for each video you approve.
No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between.
More on Octoclip
Free to post a job
See who wants to post about your brand before you pay anything.
Posting a job is free. You’re charged only when a creator accepts.
