Freeto post a job
Post a job and creators apply to film UGC video ads for your product or app. Hire the ones you like, pay a fixed price per approved video, and run the files on TikTok, Meta and app install campaigns.
Updated
01In short
UGC ads are paid ads that look like a post from a real person. A creator films themselves with the product on a phone: a first try, a demo, an honest review. Brands run the video on TikTok, Instagram and Facebook because it reads as a recommendation.
02The guide
Five steps, from the first brief to the ads you keep running.
Choose the single thing your product does that is clear in ten seconds: the result, the unboxing, the tap in the app.
Give the opening line, the points that must be on screen and what to avoid. Leave the wording to the creator, because an ad read from a script looks like an ad.
Anatomy of a UGC ad brief
Five parts a creator can film from.
The same brief filmed by five UGC creators gives you five hooks, five faces and five edits to test against each other.
Check each video against your must-include points. Ask for a revision when one is missing, and approve the rest.
Run the videos as ads, see which opening holds attention, and send those creators your next brief. The ROAS calculator shows what each ad returns.
03Two ways to work
Each job is one type. You set the price per video, and creators see it before they apply.
The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.
The creator sends you the file. You publish it on your own accounts, on your site and in your ads.
04How it works
Free until you hire. You only pay when a creator accepts.
01Free
Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
02Free
Creators apply with a note. You see their profile, connected account and record on Octoclip.
03Free
The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
04
When a creator accepts, you pay and they start. You approve every video before the creator is paid.
When money moves
05Ideas to brief
Eight formats, by kind of product. Pick one when you post a job, or write your own.
A screen recording with the creator’s face and voice, from opening the app to the result. Made for app install ads.
Opening it, using it and saying what it feels like, filmed in one go.
The product in use where it belongs: at the gym, on a run, after training.
Unpacking, making and tasting, with the honest verdict at the end.
Out of the box, on, and how it fits, shown from two angles.
How the task was done before, then the same task in your tool.
Real gameplay with a real reaction, cut to the first fifteen seconds.
The product among the things the creator actually carries, and why it stays.
06Pricing
Free to post a job. You only pay when you hire, at the price per video you set.
As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
Charged when a creator accepts your offer. You see the full amount before you send it.
Never tied to views. You set it, and creators see it before they apply.
An example
10 UGC videos at €100 each
An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.
07Compare
And the other ways brands get UGC video ads today.
| What you get | Post a job free | AI UGC toolAvatars and scripts | UGC agencyRetainer fees and shortlists | Doing it yourselfDMs, spreadsheets, invoices |
|---|---|---|---|---|
| A real person on camera | Yes | No: An AI avatar | Yes | Yes |
| Your real product, held and used | Yes | No | Yes | Yes |
| Creators apply to your job | Yes | No: No creators | No: They pick for you | No: You search and message |
| You choose who works with you | Yes | No: No creators | No: From their shortlist | Yes |
| No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead |
| Contracts and payouts handled | Yes | No: No creator involved | Yes | No: By you, one by one |
Weighing a UGC platform? See Octoclip side by side with each one.
Compare platforms08Avoid these
Views depend on the algorithm. A fixed price per approved video keeps your cost known and the deal fair to the creator.
Creators know how people talk on camera. Fix the points that must be shown and let them say it their way.
One ad tells you nothing about what works. Several creators on the same brief show you which opening and which face to repeat.
Agree before filming where the video can run. On Octoclip the terms are on the contract both sides accept.
Written by Octoclip. Published , updated .
The review, revision and payment rules on this page are Octoclip’s own, set out in the terms. Usage rights are set in each job’s terms and shown on the contract.
FAQ
What brands ask before they post: price, rights and review.
Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.
AI UGC ads use a generated avatar reading a script. Real UGC ads are filmed by a person who holds the actual product and gives their own reaction. On Octoclip every ad is filmed by a real creator. More in AI UGC vs real UGC.
Yes. Post a UGC video job, ask for the app to be shown on the creator’s own phone, and run the files as app install ads on TikTok and Meta. To plan the spend, see TikTok ads cost. Usage rights are set in the job’s terms and shown on the contract.
On TikTok, Instagram, Facebook and YouTube Shorts, and on your own site and product pages, as the job’s terms allow.
Nobody can promise that for your product, which is why brands test several creators against each other. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.
Not for UGC ads, where only the video matters. Followers matter for creator posts, which you can also run as Spark Ads, and you can set a minimum on the job.
You can ask for one revision per video, pointing to the must-include point it missed. The creator has 3 days to resubmit. If you don’t review a video within 5 days, it is approved.
Their payment is secured when they accept, before any work starts, and released for each video you approve.
No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between.
More on Octoclip
Free to post a job
See who wants to film your product before you pay anything.
Posting a job is free. You’re charged only when a creator accepts.
