# UGC Rates 2026: What UGC Creators Charge per Video > UGC rates explained: what UGC creators charge per video, what sets the price, and the UGC pricing platforms publish. Set your own rate on Octoclip. Source: https://octoclip.io/ugc-rates Updated: 2026-10-17 --- Free to post a job # UGC rates: what creators charge per video. UGC pricing depends on the video, the rights and the creator. On Octoclip **you set the price** per video, creators see it before they apply, and you pay a fixed amount for each **approved video**. [Post a job free](https://octoclip.io/signup/brand) - Free until you hire - Fixed price per video - You approve every video Updated 17 Oct 2026 **01** In short ## What are UGC rates? UGC rates are the prices UGC creators charge for a video, usually per video. They depend on the video’s length, the usage rights, extras such as raw footage, and the creator’s experience. On Octoclip the brand sets a fixed price per approved video, and creators see it before they apply. - **Octoclip is**: A marketplace where brands post jobs and hire real creators directly, at a fixed price per video. - **Octoclip is not**: An AI video generator, an agency or a pay-per-view clipping tool. **02** The guide ## How to set a UGC rate. Five things to settle before you post a job. 1. **Decide the length and the number of videos** A single 20-second video costs less to make than a longer demo with several scenes. State the length and how many videos you want. 2. **Decide where the video will run** Rights are part of the price. Using a video in paid ads is worth more to a creator than using it only on your own page, so agree this first. 3. **List the extras** Raw footage, a second hook, a product the creator must buy or a fast deadline all change the work. Put each one in the brief. 4. **Set one price per video** Pick the amount you will pay for each approved video. Octoclip shows it to creators before they apply, so the people who apply have already accepted it. 5. **Compare creators, not quotes** Creators apply at your price. Look at their delivery record and videos, and send offers to the ones you want. Plan the spend with the [TikTok ads cost](https://octoclip.io/tiktok-ads-cost) tool. **03** Two ways to work ## Creator posts or UGC videos: which do you need? Each job is one type. You set the price per video, and creators see it before they apply. ### Creator post Job type The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad. - **Where it lives**: The creator’s account, live at least 90 days - **Followers**: Matter. You can set a minimum - **Best for**: Reach on the creator’s own audience ### UGC video Job type The creator sends you the file. You publish it on your own accounts, on your site and in your ads. - **Where it lives**: Your accounts and ad library - **Followers**: Don’t matter. Only the video does - **Best for**: Video files for your own accounts and ads **04** How it works ## How to hire UGC creators on Octoclip. Free until you hire. You only pay when a creator accepts. 1. Free **Post a job** Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against. 2. Free **Review applicants** Creators apply with a note. You see their profile, connected account and record on Octoclip. 3. Free **Send offers** The contract is generated from your job’s terms. Hire one creator or twenty from the same brief. 4. **Hire and approve** When a creator accepts, you pay and they start. You approve every video before the creator is paid. When money moves 1. **You post and review** €0 2. **A creator accepts** Payment secured 3. **You approve a video** Creator is paid [Post a job free](https://octoclip.io/signup/brand) [See the whole flow](https://octoclip.io/#s-how) **05** Pricing ## How much do UGC creators charge? UGC creators set their own rates. On Octoclip you set the price per video, and you pay it only when a creator accepts your offer. - **€0**: **to post a job** As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too. - **Charge**: **Pay when you hire** Charged when a creator accepts your offer. You see the full amount before you send it. - **Price**: **Fixed price per video** Never tied to views. You set it, and creators see it before they apply. An example 10 UGC videos at €100 each Paid to creators **€1,000** - **Monthly fee**: €0 An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer. **06** Compare ## UGC pricing: Octoclip and the other ways to buy. How the price is set and paid on Octoclip, compared with an AI tool, an agency and doing it yourself. *Octoclip compared with an AI UGC tool, a UGC agency and doing it yourself* | What you get | Octoclip Post a job free | AI UGC tool Avatars and scripts | UGC agency Retainer fees and shortlists | Doing it yourself DMs, spreadsheets, invoices | | --- | --- | --- | --- | --- | | A real person on camera | Yes | No: An AI avatar | Yes | Yes | | Your real product, held and used | Yes | No | Yes | Yes | | Creators apply to your job | Yes | No: No creators | No: They pick for you | No: You search and message | | You choose who works with you | Yes | No: No creators | No: From their shortlist | Yes | | No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead | | Contracts and payouts handled | Yes | No: No creator involved | Yes | No: By you, one by one | **Weighing a UGC platform?** See Octoclip side by side with each one. [Compare platforms](https://octoclip.io/compare) **07** Avoid these ## Four mistakes in setting UGC rates. - **Choosing on price alone** The lowest price is not the best value. A creator who delivers on time and follows the brief saves you the revisions. - **Leaving rights out of the price** A price for a video you cannot run as an ad is not the same price. Agree the rights first. See the [UGC contract template](https://octoclip.io/ugc-contract-template). - **Paying for views** Views depend on the algorithm. A fixed price per approved video keeps your cost known. - **Hiring one creator** One video tells you little. Several creators at the same price show you whose opening to repeat. ## About this guide **Written by Octoclip.** Published 6 Oct 2026, updated 17 Oct 2026. ### Sources The review, revision and payment rules on this page are Octoclip’s own, set out in the [terms](https://octoclip.io/terms). Usage rights are set in each job’s terms and shown on the contract. FAQ ## UGC rates, answered. What brands ask before they post: price, rights and review. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) ### How much do UGC creators charge? UGC creators set their own rates, and they depend on the video’s length, the usage rights, extras and the creator’s experience. On Octoclip you set a fixed price per video before creators apply, so the price is known up front. ### How much does UGC cost per video? It depends on what you ask for. Platforms publish their own prices: Billo says from $99 per video bought as packs, and Trend’s credit packages work out to roughly $69 to $92 per video. On Octoclip the price is the one you set for the job, paid only when a creator accepts your offer. The [UGC pricing report 2026](https://octoclip.io/compare/ugc-platform-pricing-2026) compares nine platforms. ### What affects UGC pricing? Video length and number of videos, where the video will run (organic or paid ads), extras such as raw footage or a second hook, the deadline, and the creator’s experience and delivery record. ### Is the UGC rate per video or per hour? Per video. Creators price a finished, approved video, not their time. Octoclip works the same way: a fixed price per approved video. ### Do UGC rates include usage rights? On Octoclip, yes. The contract both sides accept lets the brand use approved content on its own channels and in paid ads, including Spark Ads and partnership ads. See the [UGC contract template](https://octoclip.io/ugc-contract-template). ### How much does UGC cost? Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer. ### Which currency are UGC rates in on Octoclip? Octoclip prices jobs in euros and shows the price to creators before they apply. Rates are set by each brand for its own job. ### Will a higher rate get a better result? Nobody can promise that for your product. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video. ### What if a video doesn’t follow the brief? You can ask for one revision per video, pointing to the must-include point it missed. The creator has 3 days to resubmit. If you don’t review a video within 5 days, it is approved. ### When is a creator paid? Their payment is secured when they accept, before any work starts, and released for each video you approve. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) More on Octoclip ## More guides and tools. [All guides and tools](https://octoclip.io/resources) [Guide UGC contract template The clauses a UGC agreement needs, from price and revisions to usage rights. Read the guide](https://octoclip.io/ugc-contract-template) [Guide UGC ads Ads filmed by real creators for TikTok and Meta, including app install ads. Read the guide](https://octoclip.io/ugc-ads) [Guide UGC creators What UGC creators do, what they charge and how to hire them. Read the guide](https://octoclip.io/ugc-creators) [Free tool TikTok ads cost TikTok’s minimum budgets, and a calculator for impressions, clicks and cost per click. Open the tool](https://octoclip.io/tiktok-ads-cost) ### Guides for brands - [UGC ads](https://octoclip.io/ugc-ads) - [UGC creators](https://octoclip.io/ugc-creators) - [AI UGC vs real UGC](https://octoclip.io/ai-ugc-vs-real-ugc) - [Micro influencers](https://octoclip.io/micro-influencers) - [Influencer marketing](https://octoclip.io/influencer-marketing) - [TikTok influencer marketing](https://octoclip.io/tiktok-influencer-marketing) - [TikTok Creator Marketplace](https://octoclip.io/tiktok-creator-marketplace) - [Find influencers](https://octoclip.io/find-influencers) - [TikTok Spark Ads](https://octoclip.io/spark-ads) - [Meta partnership ads](https://octoclip.io/partnership-ads) - [What is UGC?](https://octoclip.io/what-is-ugc) - [UGC examples](https://octoclip.io/ugc-examples) - [UGC contract template](https://octoclip.io/ugc-contract-template) - [UGC vs influencer marketing](https://octoclip.io/ugc-vs-influencer-marketing) ### On Octoclip - [All guides and tools](https://octoclip.io/resources) - [UGC prompts](https://octoclip.io/prompts) - [Octoclip for brands](https://octoclip.io/) - [Open jobs](https://octoclip.io/jobs) - [Octoclip for creators](https://octoclip.io/creators) Free to post a job ## Set your rate and post a job. See who applies at your price before you pay anything. [Post a job free](https://octoclip.io/signup/brand) [Sign in](https://octoclip.io/login) **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand)