# UGC Creators: Find and Hire UGC Creators per Video > What UGC creators do, what they charge and how to hire them. Post a job free, UGC creators apply, and you pay a fixed price per approved video. Source: https://octoclip.io/ugc-creators Updated: 2026-10-17 --- Free to post a job # UGC creators, hired per video. Post one job and **UGC creators apply** to film it. Pick the ones you want, pay a **fixed price per approved video**, and use the videos in your ads and on your own accounts. [Post a job free](https://octoclip.io/signup/brand) - Free until you hire - Creators apply to your job - You approve every video Updated 17 Oct 2026 **01** In short ## What is a UGC creator? A UGC creator is a person who films short videos about a brand’s product in the style of a real customer, such as a demo, an unboxing or an honest review. The brand pays for the video and uses it in its ads and on its own accounts, so the creator does not need a large following. - **Octoclip is**: A marketplace where brands post jobs and UGC creators apply, at a fixed price per video. - **Octoclip is not**: A creator database, an agency or a pay-per-view clipping tool. **02** The guide ## How to find and hire UGC creators. Five steps, from the brief to the creators you hire again. 1. **Decide what the video is for** A video for your ads needs a strong first three seconds. A video for your own page can take longer to explain. Say which one in the brief. 2. **Write one brief for every creator** List the points every video must show and what to avoid, and leave the words to the creator. The [UGC examples](https://octoclip.io/ugc-examples) page has formats to start from. Anatomy of a UGC ad brief Five parts a creator can film from. 1. **One moment** The single thing the ad shows, clear in ten seconds. 2. **The opening line** How the video starts. The rest of the wording is the creator’s. 3. **Must-include points** What has to be on screen. Each video is checked against them. 4. **What to avoid** Anything the video must not show or say. 5. **Price per video** You set it, and creators see it before they apply. **An example brief for an app install ad.** On Octoclip every job has a price per video and at least two must-include points. 3. **Set a fixed price per video** Creators see the price before they apply, so the ones who apply have accepted it. The [UGC rates](https://octoclip.io/ugc-rates) guide explains what moves the price. 4. **Choose from the creators who apply** Look at each applicant’s recent videos and record of videos delivered on time. Followers matter only if the creator posts on their own account. 5. **Hire several, then hire the best again** Five creators on the same brief give you five openings to test. Send your next job’s offer to the creators whose videos worked. **03** Two ways to work ## What UGC creators make: posts or video files. Each job is one type. You set the price per video, and creators see it before they apply. ### Creator post Job type The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad. - **Where it lives**: The creator’s account, live at least 90 days - **Followers**: Matter. You can set a minimum - **Best for**: Reach on the creator’s own audience ### UGC video Job type The creator sends you the file. You publish it on your own accounts, on your site and in your ads. - **Where it lives**: Your accounts and ad library - **Followers**: Don’t matter. Only the video does - **Best for**: Video files for your own accounts and ads **04** How it works ## How to hire UGC creators on Octoclip. Free until you hire. You only pay when a creator accepts. 1. Free **Post a job** Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against. 2. Free **Review applicants** Creators apply with a note. You see their profile, connected account and record on Octoclip. 3. Free **Send offers** The contract is generated from your job’s terms. Hire one creator or twenty from the same brief. 4. **Hire and approve** When a creator accepts, you pay and they start. You approve every video before the creator is paid. When money moves 1. **You post and review** €0 2. **A creator accepts** Payment secured 3. **You approve a video** Creator is paid [Post a job free](https://octoclip.io/signup/brand) [See the whole flow](https://octoclip.io/#s-how) **05** Ideas to brief ## What you can ask UGC creators to film. The formats brands brief most. Pick one when you post a job, or write your own. - Demo **The product doing its one thing** From the first tap or first use to the result, in under thirty seconds. - First try **An honest first reaction** Opening it, trying it and saying what it feels like, filmed in one go. - Review **Three things I like** A short list straight to camera, each point shown, not only said. - Before and after **The change, side by side** How it was before and how it is now, with the product in between. **06** Pricing ## How much do UGC creators cost? UGC creators set their own rates. On Octoclip you set the price per video, and you pay it only when a creator accepts your offer. - **€0**: **to post a job** As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too. - **Charge**: **Pay when you hire** Charged when a creator accepts your offer. You see the full amount before you send it. - **Price**: **Fixed price per video** Never tied to views. You set it, and creators see it before they apply. An example 10 UGC videos at €100 each Paid to creators **€1,000** - **Monthly fee**: €0 An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer. **07** Compare ## Hiring UGC creators: Octoclip and the other ways. How Octoclip compares with an AI tool, an agency and finding creators yourself. *Octoclip compared with an AI UGC tool, a UGC agency and doing it yourself* | What you get | Octoclip Post a job free | AI UGC tool Avatars and scripts | UGC agency Retainer fees and shortlists | Doing it yourself DMs, spreadsheets, invoices | | --- | --- | --- | --- | --- | | A real person on camera | Yes | No: An AI avatar | Yes | Yes | | Your real product, held and used | Yes | No | Yes | Yes | | Creators apply to your job | Yes | No: No creators | No: They pick for you | No: You search and message | | You choose who works with you | Yes | No: No creators | No: From their shortlist | Yes | | No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead | | Contracts and payouts handled | Yes | No: No creator involved | Yes | No: By you, one by one | **Weighing a UGC platform?** See Octoclip side by side with each one. [Compare platforms](https://octoclip.io/compare) **08** Avoid these ## Four mistakes when hiring UGC creators. - **Choosing by follower count** For UGC videos the brand posts the file, so followers say nothing about the video. Look at recent work and delivery record instead. - **Writing the script for them** A creator reading your words sounds like an ad. Give the must-include points and let the creator say it their way. - **Leaving the rights unclear** Agree where the video can run before anyone films. See the [UGC contract template](https://octoclip.io/ugc-contract-template). - **Hiring one creator and stopping** One video tells you little. Several creators on one brief show you which opening to repeat. ## About this guide **Written by Octoclip.** Published 7 Oct 2026, updated 17 Oct 2026. ### Sources The review, revision and payment rules on this page are Octoclip’s own, set out in the [terms](https://octoclip.io/terms). Usage rights are set in each job’s terms and shown on the contract. FAQ ## UGC creators, answered. What brands ask before they post: price, rights and review. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) ### What does a UGC creator do? A UGC creator films short videos for brands in the style of a real customer: demos, unboxings, first tries and reviews. The brand runs the video in its ads or posts it on its own accounts. Some UGC creators also publish on their own accounts as a creator post. ### Where can I find UGC creators? On a UGC marketplace like Octoclip, you post one job and UGC creators apply, so you choose from people who already want the job at your price. You can also search social apps and message creators yourself, which takes longer. See [find influencers](https://octoclip.io/find-influencers) for both ways. ### How much do UGC creators charge? UGC creators set their own rates, depending on the video’s length, the usage rights, extras such as raw footage, and their experience. On Octoclip you set a fixed price per video before creators apply. The [UGC rates](https://octoclip.io/ugc-rates) guide covers what moves the price. ### Do UGC creators need followers? No, not for UGC videos. The brand posts the file on its own accounts and ads, so the creator’s audience does not matter. For creator posts, which go on the creator’s own account, followers do matter and you can set a minimum. ### What is the difference between a UGC creator and an influencer? An influencer is paid to post to their own audience. A UGC creator is paid for the video itself, which the brand uses. See [UGC vs influencer marketing](https://octoclip.io/ugc-vs-influencer-marketing) for when to use each. ### Can I use UGC creators’ videos in ads? Yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. Ask for the ad code or approval in your brief so the creator knows before they apply. ### How much does it cost to hire on Octoclip? Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer. ### Is Octoclip an agency? No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between. ### Will UGC creators get me more sales? Nobody can promise that for your product. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video. ### What if a video doesn’t follow the brief? You can ask for one revision per video, pointing to the must-include point it missed. The creator has 3 days to resubmit. If you don’t review a video within 5 days, it is approved. ### When is a UGC creator paid? Their payment is secured when they accept, before any work starts, and released for each video you approve. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) More on Octoclip ## More guides and tools. [All guides and tools](https://octoclip.io/resources) [Guide UGC examples Eight video formats brands brief most, from demos to unboxings, and what each one is for. Read the guide](https://octoclip.io/ugc-examples) [Guide UGC rates What one video costs, and what makes the price go up or down. Read the guide](https://octoclip.io/ugc-rates) [Guide UGC contract template The clauses a UGC agreement needs, from price and revisions to usage rights. Read the guide](https://octoclip.io/ugc-contract-template) [Free tool TikTok ads cost TikTok’s minimum budgets, and a calculator for impressions, clicks and cost per click. Open the tool](https://octoclip.io/tiktok-ads-cost) ### Guides for brands - [UGC ads](https://octoclip.io/ugc-ads) - [AI UGC vs real UGC](https://octoclip.io/ai-ugc-vs-real-ugc) - [Micro influencers](https://octoclip.io/micro-influencers) - [Influencer marketing](https://octoclip.io/influencer-marketing) - [TikTok influencer marketing](https://octoclip.io/tiktok-influencer-marketing) - [TikTok Creator Marketplace](https://octoclip.io/tiktok-creator-marketplace) - [Find influencers](https://octoclip.io/find-influencers) - [TikTok Spark Ads](https://octoclip.io/spark-ads) - [Meta partnership ads](https://octoclip.io/partnership-ads) - [What is UGC?](https://octoclip.io/what-is-ugc) - [UGC examples](https://octoclip.io/ugc-examples) - [UGC rates](https://octoclip.io/ugc-rates) - [UGC contract template](https://octoclip.io/ugc-contract-template) - [UGC vs influencer marketing](https://octoclip.io/ugc-vs-influencer-marketing) ### On Octoclip - [All guides and tools](https://octoclip.io/resources) - [UGC prompts](https://octoclip.io/prompts) - [Octoclip for brands](https://octoclip.io/) - [Open jobs](https://octoclip.io/jobs) - [Octoclip for creators](https://octoclip.io/creators) Free to post a job ## Post a job and let UGC creators apply. Write the brief once, see who applies at your price, and pay only when you hire. [Post a job free](https://octoclip.io/signup/brand) [Sign in](https://octoclip.io/login) **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand)