# UGC Ads from Real Creators, at a Fixed Price · Octoclip > Get UGC ads filmed by real creators for TikTok, Meta and app install campaigns. Post a job free and pay a fixed price per approved video. Source: https://octoclip.io/ugc-ads Updated: 2026-10-17 --- Free to post a job # UGC ads, filmed by real creators. Post a job and creators apply to film UGC video ads for your product or app. Hire the ones you like, pay a fixed price per approved video, and run the files on **TikTok**, **Meta** and **app install** campaigns. [Post a job free](https://octoclip.io/signup/brand) - Free until you hire - Fixed price per video - You approve every video Updated 17 Oct 2026 **01** In short ## What are UGC ads? UGC ads are paid ads that look like a post from a real person. A creator films themselves with the product on a phone: a first try, a demo, an honest review. Brands run the video on TikTok, Instagram and Facebook because it reads as a recommendation. - **Octoclip is**: A marketplace where brands post jobs and hire real creators directly, at a fixed price per video. - **Octoclip is not**: An AI video generator, an agency or a pay-per-view clipping tool. **02** The guide ## How to create UGC ads. Five steps, from the first brief to the ads you keep running. 1. **Pick one moment to show** Choose the single thing your product does that is clear in ten seconds: the result, the unboxing, the tap in the app. 2. **Write the brief** Give the opening line, the points that must be on screen and what to avoid. Leave the wording to the creator, because an ad read from a script looks like an ad. Anatomy of a UGC ad brief Five parts a creator can film from. 1. **One moment** The single thing the ad shows, clear in ten seconds. 2. **The opening line** How the video starts. The rest of the wording is the creator’s. 3. **Must-include points** What has to be on screen. Each video is checked against them. 4. **What to avoid** Anything the video must not show or say. 5. **Price per video** You set it, and creators see it before they apply. **An example brief for an app install ad.** On Octoclip every job has a price per video and at least two must-include points. 3. **Hire several creators** The same brief filmed by five [UGC creators](https://octoclip.io/ugc-creators) gives you five hooks, five faces and five edits to test against each other. 4. **Approve against the brief** Check each video against your must-include points. Ask for a revision when one is missing, and approve the rest. 5. **Test, then repeat the winner** Run the videos as ads, see which opening holds attention, and send those creators your next brief. The [ROAS calculator](https://octoclip.io/roas-calculator) shows what each ad returns. **03** Two ways to work ## UGC video ads or creator posts: which do you need? Each job is one type. You set the price per video, and creators see it before they apply. ### Creator post Job type The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad. - **Where it lives**: The creator’s account, live at least 90 days - **Followers**: Matter. You can set a minimum - **Best for**: Reach on the creator’s own audience ### UGC video Job type The creator sends you the file. You publish it on your own accounts, on your site and in your ads. - **Where it lives**: Your accounts and ad library - **Followers**: Don’t matter. Only the video does - **Best for**: Ad creative to test at volume **04** How it works ## How to get UGC ads on Octoclip. Free until you hire. You only pay when a creator accepts. 1. Free **Post a job** Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against. 2. Free **Review applicants** Creators apply with a note. You see their profile, connected account and record on Octoclip. 3. Free **Send offers** The contract is generated from your job’s terms. Hire one creator or twenty from the same brief. 4. **Hire and approve** When a creator accepts, you pay and they start. You approve every video before the creator is paid. When money moves 1. **You post and review** €0 2. **A creator accepts** Payment secured 3. **You approve a video** Creator is paid [Post a job free](https://octoclip.io/signup/brand) [See the whole flow](https://octoclip.io/#s-how) **05** Ideas to brief ## UGC ad examples to brief. Eight formats, by kind of product. Pick one when you post a job, or write your own. - Apps **The app doing its one thing** A screen recording with the creator’s face and voice, from opening the app to the result. Made for app install ads. - Beauty **First try, on camera** Opening it, using it and saying what it feels like, filmed in one go. - Fitness **In the middle of a session** The product in use where it belongs: at the gym, on a run, after training. - Food and drink **From the box to the table** Unpacking, making and tasting, with the honest verdict at the end. - Fashion **Unboxing and first wear** Out of the box, on, and how it fits, shown from two angles. - Software **The before and the after** How the task was done before, then the same task in your tool. - Games **The level I can’t beat** Real gameplay with a real reaction, cut to the first fifteen seconds. - Tech and gadgets **What’s in my bag** The product among the things the creator actually carries, and why it stays. **06** Pricing ## How much do UGC ads cost? Free to post a job. You only pay when you hire, at the price per video you set. - **€0**: **to post a job** As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too. - **Charge**: **Pay when you hire** Charged when a creator accepts your offer. You see the full amount before you send it. - **Price**: **Fixed price per video** Never tied to views. You set it, and creators see it before they apply. An example 10 UGC videos at €100 each Paid to creators **€1,000** - **Monthly fee**: €0 An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer. **07** Compare ## Real UGC ads vs. AI UGC ads. And the other ways brands get UGC video ads today. *Octoclip compared with an AI UGC tool, a UGC agency and doing it yourself* | What you get | Octoclip Post a job free | AI UGC tool Avatars and scripts | UGC agency Retainer fees and shortlists | Doing it yourself DMs, spreadsheets, invoices | | --- | --- | --- | --- | --- | | A real person on camera | Yes | No: An AI avatar | Yes | Yes | | Your real product, held and used | Yes | No | Yes | Yes | | Creators apply to your job | Yes | No: No creators | No: They pick for you | No: You search and message | | You choose who works with you | Yes | No: No creators | No: From their shortlist | Yes | | No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead | | Contracts and payouts handled | Yes | No: No creator involved | Yes | No: By you, one by one | **Weighing a UGC platform?** See Octoclip side by side with each one. [Compare platforms](https://octoclip.io/compare) **08** Avoid these ## Four mistakes brands make with UGC ads. - **Paying for views** Views depend on the algorithm. A fixed price per approved video keeps your cost known and the deal fair to the creator. - **Scripting every word** Creators know how people talk on camera. Fix the points that must be shown and let them say it their way. - **Betting on one video** One ad tells you nothing about what works. Several creators on the same brief show you which opening and which face to repeat. - **Leaving usage rights vague** Agree before filming where the video can run. On Octoclip the terms are on the contract both sides accept. ## About this guide **Written by Octoclip.** Published 6 Oct 2026, updated 17 Oct 2026. ### Sources The review, revision and payment rules on this page are Octoclip’s own, set out in the [terms](https://octoclip.io/terms). Usage rights are set in each job’s terms and shown on the contract. FAQ ## UGC ads, answered. What brands ask before they post: price, rights and review. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) ### How much do UGC ads cost? Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer. ### What is the difference between AI UGC ads and real UGC ads? AI UGC ads use a generated avatar reading a script. Real UGC ads are filmed by a person who holds the actual product and gives their own reaction. On Octoclip every ad is filmed by a real creator. More in [AI UGC vs real UGC](https://octoclip.io/ai-ugc-vs-real-ugc). ### Can I use UGC ads for app install campaigns? Yes. Post a UGC video job, ask for the app to be shown on the creator’s own phone, and run the files as app install ads on TikTok and Meta. To plan the spend, see [TikTok ads cost](https://octoclip.io/tiktok-ads-cost). Usage rights are set in the job’s terms and shown on the contract. ### Where can I run UGC ads? On TikTok, Instagram, Facebook and YouTube Shorts, and on your own site and product pages, as the job’s terms allow. ### Will UGC ads perform better than my brand ads? Nobody can promise that for your product, which is why brands test several creators against each other. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video. ### Do UGC creators need a lot of followers? Not for UGC ads, where only the video matters. Followers matter for creator posts, which you can also run as [Spark Ads](https://octoclip.io/spark-ads), and you can set a minimum on the job. ### What if a video doesn’t follow the brief? You can ask for one revision per video, pointing to the must-include point it missed. The creator has 3 days to resubmit. If you don’t review a video within 5 days, it is approved. ### When is a creator paid? Their payment is secured when they accept, before any work starts, and released for each video you approve. ### Is Octoclip a UGC agency? No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) More on Octoclip ## More guides and tools. [All guides and tools](https://octoclip.io/resources) [Guide UGC creators What UGC creators do, what they charge and how to hire them. Read the guide](https://octoclip.io/ugc-creators) [Guide AI UGC vs real UGC AI avatars and real creators compared, and when to use each. Read the guide](https://octoclip.io/ai-ugc-vs-real-ugc) [Guide TikTok Spark Ads Run a creator’s own TikTok post as your ad, with one code. Read the guide](https://octoclip.io/spark-ads) [Free tool ROAS calculator What each €1 of ads brought back, and the ROAS you need to break even. Open the tool](https://octoclip.io/roas-calculator) ### Guides for brands - [UGC creators](https://octoclip.io/ugc-creators) - [AI UGC vs real UGC](https://octoclip.io/ai-ugc-vs-real-ugc) - [Micro influencers](https://octoclip.io/micro-influencers) - [Influencer marketing](https://octoclip.io/influencer-marketing) - [TikTok influencer marketing](https://octoclip.io/tiktok-influencer-marketing) - [TikTok Creator Marketplace](https://octoclip.io/tiktok-creator-marketplace) - [Find influencers](https://octoclip.io/find-influencers) - [TikTok Spark Ads](https://octoclip.io/spark-ads) - [Meta partnership ads](https://octoclip.io/partnership-ads) - [What is UGC?](https://octoclip.io/what-is-ugc) - [UGC examples](https://octoclip.io/ugc-examples) - [UGC rates](https://octoclip.io/ugc-rates) - [UGC contract template](https://octoclip.io/ugc-contract-template) - [UGC vs influencer marketing](https://octoclip.io/ugc-vs-influencer-marketing) ### On Octoclip - [All guides and tools](https://octoclip.io/resources) - [UGC prompts](https://octoclip.io/prompts) - [Octoclip for brands](https://octoclip.io/) - [Open jobs](https://octoclip.io/jobs) - [Octoclip for creators](https://octoclip.io/creators) Free to post a job ## Get your first UGC ads. See who wants to film your product before you pay anything. [Post a job free](https://octoclip.io/signup/brand) [Sign in](https://octoclip.io/login) **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand)