# TikTok Influencer Marketing at a Fixed Price · Octoclip > Run TikTok influencer marketing without an agency. Post a job free, TikTok creators apply, and you pay a fixed price for every approved video. Source: https://octoclip.io/tiktok-influencer-marketing Updated: 2026-10-17 --- Free to post a job # TikTok influencer marketing, paid per video. Post a job for TikTok and creators apply to post about your brand on their own accounts. Pick who you like, pay a **fixed price per approved video**, and run the posts as **Spark Ads**. [Post a job free](https://octoclip.io/signup/brand) - Free until you hire - Fixed price per video - You approve every video Updated 17 Oct 2026 **01** In short ## What is TikTok influencer marketing? TikTok influencer marketing means paying TikTok creators to post about your product on their own accounts. The video reaches the people who already follow them and anyone TikTok shows it to. Brands use it because viewers trust a creator they know more than an ad, and because a post can be run as an ad afterwards. - **Octoclip is**: A marketplace where brands post jobs and hire TikTok creators directly, at a fixed price per video. - **Octoclip is not**: An agency, an influencer database or a pay-per-view clipping tool. **02** The guide ## How to run a TikTok influencer campaign. Five steps, from the brief to the posts you put ad budget behind. 1. **Pick one thing to show** TikTok rewards a clear idea in the first seconds. Choose the one moment of your product a creator can show on a phone. 2. **Write the brief** Give the opening line, the points that must be on screen and what to avoid. Leave the rest to the creator, who knows what their followers watch. Anatomy of a UGC ad brief Five parts a creator can film from. 1. **One moment** The single thing the ad shows, clear in ten seconds. 2. **The opening line** How the video starts. The rest of the wording is the creator’s. 3. **Must-include points** What has to be on screen. Each video is checked against them. 4. **What to avoid** Anything the video must not show or say. 5. **Price per video** You set it, and creators see it before they apply. **An example brief for an app install ad.** On Octoclip every job has a price per video and at least two must-include points. 3. **Post the job and let creators apply** Set the price per video and a minimum follower count. You choose from TikTok creators who want the work. 4. **Approve each video** Check every video against your must-include points before the creator is paid. Posts stay live on their account. 5. **Run the best posts as Spark Ads** A creator’s post can become your ad, with their handle on it: see [TikTok Spark Ads](https://octoclip.io/spark-ads). The right to do that is in every Octoclip contract. **03** Two ways to work ## Creator posts or UGC videos: which do you need on TikTok? Each job is one type. You set the price per video, and creators see it before they apply. ### Creator post Job type The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad. - **Where it lives**: The creator’s account, live at least 90 days - **Followers**: Matter. You can set a minimum - **Best for**: Reach on the creator’s own audience ### UGC video Job type The creator sends you the file. You publish it on your own accounts, on your site and in your ads. - **Where it lives**: Your accounts and ad library - **Followers**: Don’t matter. Only the video does - **Best for**: Video files for your own TikTok and ads **04** How it works ## How to hire TikTok creators on Octoclip. Free until you hire. You only pay when a creator accepts. 1. Free **Post a job** Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against. 2. Free **Review applicants** Creators apply with a note. You see their profile, connected account and record on Octoclip. 3. Free **Send offers** The contract is generated from your job’s terms. Hire one creator or twenty from the same brief. 4. **Hire and approve** When a creator accepts, you pay and they start. You approve every video before the creator is paid. When money moves 1. **You post and review** €0 2. **A creator accepts** Payment secured 3. **You approve a video** Creator is paid [Post a job free](https://octoclip.io/signup/brand) [See the whole flow](https://octoclip.io/#s-how) **05** Ideas to brief ## TikTok video ideas to brief. Four formats brands ask TikTok creators for most. Pick one when you post a job, or write your own. - Unboxing **Opening it on camera** Out of the box and straight into use, with the creator’s first reaction. - Day in my life **The product in a real day** A normal day with your product in it, filmed the way the creator always films. - How-to **Three steps in thirty seconds** A quick tutorial that shows exactly what your product does. - Before and after **With it and without it** The same task twice, so the difference is on screen. **06** Pricing ## How much does TikTok influencer marketing cost? Free to post a job. You only pay when you hire, at the price per video you set. - **€0**: **to post a job** As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too. - **Charge**: **Pay when you hire** Charged when a creator accepts your offer. You see the full amount before you send it. - **Price**: **Fixed price per video** Never tied to views. You set it, and creators see it before they apply. An example 10 creator posts at €100 each Paid to creators **€1,000** - **Monthly fee**: €0 An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer. **07** Compare ## Octoclip vs. an influencer platform. And the other ways brands work with TikTok creators today. *Octoclip compared with an influencer platform, an agency and doing it yourself* | What you get | Octoclip Post a job free | Influencer platform Databases and subscriptions | Agency Retainer fees and shortlists | Doing it yourself DMs, spreadsheets, invoices | | --- | --- | --- | --- | --- | | Creators apply to your job | Yes | No: You search a database | No: They pick for you | No: You message one by one | | You choose who works with you | Yes | Yes | No: From their shortlist | Yes | | One fixed price per video | Yes: Set by you, seen before they apply | No: Negotiated each time | No: Set by the agency | No: Negotiated each time | | No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead | | Contracts and payouts handled | Yes | No: Often extra | Yes | No: By you, one by one | | Ad rights in every contract | Yes: Spark Ads and partnership ads included | No: Agreed case by case | No: Agreed case by case | No: Agreed case by case | **Weighing a UGC platform?** See Octoclip side by side with each one. [Compare platforms](https://octoclip.io/compare) **08** Avoid these ## Four mistakes brands make on TikTok. - **Making it look like an ad** A polished brand film gets scrolled past. A creator talking to camera in their own room does not. - **Paying for views** Views depend on the algorithm. A fixed price per approved video keeps your cost known and the deal fair to the creator. - **Betting on one creator** One post tells you little. Several creators on the same brief show you which opening and which face to repeat. - **Forgetting the ad rights** If you want to run a post as a Spark Ad, that right has to be agreed. On Octoclip it is in every contract. ## About this guide **Written by Octoclip.** Published 6 Oct 2026, updated 17 Oct 2026. ### Sources The review, revision and payment rules on this page are Octoclip’s own, set out in the [terms](https://octoclip.io/terms). Usage rights are set in each job’s terms and shown on the contract. FAQ ## TikTok influencer marketing, answered. What brands ask before they post: price, rights and review. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) ### How much does TikTok influencer marketing cost? Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer. ### How do I find TikTok influencers for my brand? Post a job for TikTok with your price per video and a minimum follower count. TikTok creators who fit apply to you, and you choose from their profiles and recent videos. ### Is Octoclip an alternative to TikTok Creator Marketplace? Yes. TikTok’s Creator Marketplace is now part of TikTok One, where brands search for creators and invite them. On Octoclip creators apply to your job at a fixed price, the contract and payment are handled for you, and you can post jobs for Instagram Reels and YouTube Shorts too. See the [TikTok Creator Marketplace](https://octoclip.io/tiktok-creator-marketplace) guide. ### Can I run a creator’s TikTok as a Spark Ad? Yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. Ask for the ad code or approval in your brief so the creator knows before they apply. ### Do TikTok creators need a lot of followers? That is your choice, and many brands start with [micro influencers](https://octoclip.io/micro-influencers). You can set a minimum follower count on a creator post job. For UGC videos, which you publish yourself, followers do not matter. ### Will TikTok influencer marketing make my video go viral? Nobody can promise that. What you control is the brief, the creators you choose and how many you hire. For the ad budget, see [TikTok ads cost](https://octoclip.io/tiktok-ads-cost). Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video. ### When is a creator paid? Their payment is secured when they accept, before any work starts, and released for each video you approve. ### Is Octoclip a TikTok marketing agency? No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) More on Octoclip ## More guides and tools. [All guides and tools](https://octoclip.io/resources) [Guide TikTok Spark Ads Run a creator’s own TikTok post as your ad, with one code. Read the guide](https://octoclip.io/spark-ads) [Guide TikTok Creator Marketplace What happened to it, how TikTok One works for brands, and another way to hire TikTok creators. Read the guide](https://octoclip.io/tiktok-creator-marketplace) [Guide Micro influencers Hiring micro and nano creators for TikTok, Instagram and YouTube at a fixed price per video. Read the guide](https://octoclip.io/micro-influencers) [Free tool TikTok ads cost TikTok’s minimum budgets, and a calculator for impressions, clicks and cost per click. Open the tool](https://octoclip.io/tiktok-ads-cost) ### Guides for brands - [UGC ads](https://octoclip.io/ugc-ads) - [UGC creators](https://octoclip.io/ugc-creators) - [AI UGC vs real UGC](https://octoclip.io/ai-ugc-vs-real-ugc) - [Micro influencers](https://octoclip.io/micro-influencers) - [Influencer marketing](https://octoclip.io/influencer-marketing) - [TikTok Creator Marketplace](https://octoclip.io/tiktok-creator-marketplace) - [Find influencers](https://octoclip.io/find-influencers) - [TikTok Spark Ads](https://octoclip.io/spark-ads) - [Meta partnership ads](https://octoclip.io/partnership-ads) - [What is UGC?](https://octoclip.io/what-is-ugc) - [UGC examples](https://octoclip.io/ugc-examples) - [UGC rates](https://octoclip.io/ugc-rates) - [UGC contract template](https://octoclip.io/ugc-contract-template) - [UGC vs influencer marketing](https://octoclip.io/ugc-vs-influencer-marketing) ### On Octoclip - [All guides and tools](https://octoclip.io/resources) - [UGC prompts](https://octoclip.io/prompts) - [Octoclip for brands](https://octoclip.io/) - [Open jobs](https://octoclip.io/jobs) - [Octoclip for creators](https://octoclip.io/creators) Free to post a job ## Start your TikTok influencer campaign. See which TikTok creators want to post about your brand before you pay anything. [Post a job free](https://octoclip.io/signup/brand) [Sign in](https://octoclip.io/login) **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand)