# TikTok Creator Marketplace (TikTok One): 2026 Guide > What happened to TikTok Creator Marketplace, how TikTok One works for brands, and an alternative where creators apply at a fixed price per video. Source: https://octoclip.io/tiktok-creator-marketplace Updated: 2026-10-17 --- Free to post a job # TikTok Creator Marketplace is now TikTok One. How brands find TikTok creators in 2026, what changed when the marketplace moved into **TikTok One**, and a way to hire creators for TikTok, Reels and Shorts at a **fixed price per video**. [Post a job free](https://octoclip.io/signup/brand) - Free until you hire - TikTok, Reels and Shorts - You approve every video Updated 17 Oct 2026 **01** In short ## What is TikTok Creator Marketplace? TikTok Creator Marketplace was TikTok’s official platform for brands to find creators and run paid collaborations. In 2025 it became part of TikTok One, TikTok’s hub for creator marketing, and the standalone marketplace closed on 1 April 2025. Brands now search for creators, invite them and manage campaigns inside TikTok One. - **Octoclip is**: A marketplace where brands post one job and creators apply, for TikTok, Instagram Reels and YouTube Shorts. - **Octoclip is not**: A TikTok product, an agency or a pay-per-view clipping tool. **02** The guide ## How to find TikTok creators for your brand. Five steps that work in TikTok One, on Octoclip or on your own. 1. **Decide whose account the video goes on** A post on the creator’s account reaches their audience. A video file you post yourself, or run as an ad, needs no audience at all. Pick one before you search. 2. **Write the brief before you search** The points every video must show, the dates and the price. A clear brief makes the right creators easier to spot. See [UGC examples](https://octoclip.io/ugc-examples) for formats. Anatomy of a UGC ad brief Five parts a creator can film from. 1. **One moment** The single thing the ad shows, clear in ten seconds. 2. **The opening line** How the video starts. The rest of the wording is the creator’s. 3. **Must-include points** What has to be on screen. Each video is checked against them. 4. **What to avoid** Anything the video must not show or say. 5. **Price per video** You set it, and creators see it before they apply. **An example brief for an app install ad.** On Octoclip every job has a price per video and at least two must-include points. 3. **Look at recent videos, not only followers** Engagement and recent work say more than a follower count. The [engagement rate calculator](https://octoclip.io/engagement-rate-calculator) checks a profile in seconds. 4. **Agree the rights for ads** If you want to boost the post, agree Spark Ads in the brief. The [Spark Ads guide](https://octoclip.io/spark-ads) explains the ad code. 5. **Hire several creators and keep the best** Several creators on one brief show you which opening works. Hire those creators again for the next job. **03** Two ways to work ## Creator posts or UGC videos: which do you need? Each job is one type. You set the price per video, and creators see it before they apply. ### Creator post Job type The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad. - **Where it lives**: The creator’s account, live at least 90 days - **Followers**: Matter. You can set a minimum - **Best for**: Reach on the creator’s own audience ### UGC video Job type The creator sends you the file. You publish it on your own accounts, on your site and in your ads. - **Where it lives**: Your accounts and ad library - **Followers**: Don’t matter. Only the video does - **Best for**: Video files for your own accounts and ads **04** How it works ## How to hire TikTok creators on Octoclip. Free until you hire. You only pay when a creator accepts. 1. Free **Post a job** Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against. 2. Free **Review applicants** Creators apply with a note. You see their profile, connected account and record on Octoclip. 3. Free **Send offers** The contract is generated from your job’s terms. Hire one creator or twenty from the same brief. 4. **Hire and approve** When a creator accepts, you pay and they start. You approve every video before the creator is paid. When money moves 1. **You post and review** €0 2. **A creator accepts** Payment secured 3. **You approve a video** Creator is paid [Post a job free](https://octoclip.io/signup/brand) [See the whole flow](https://octoclip.io/#s-how) **05** Pricing ## How much do TikTok creators cost? Creators set their own rates, often by reach and usage. On Octoclip you set one price per video and pay it only when a creator accepts. - **€0**: **to post a job** As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too. - **Charge**: **Pay when you hire** Charged when a creator accepts your offer. You see the full amount before you send it. - **Price**: **Fixed price per video** Never tied to views. You set it, and creators see it before they apply. An example 10 UGC videos at €100 each Paid to creators **€1,000** - **Monthly fee**: €0 An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer. **06** Compare ## TikTok One or Octoclip? How Octoclip compares with TikTok One, an agency and finding creators yourself. *Octoclip compared with TikTok One, an agency and doing it yourself* | What you get | Octoclip Post a job free | TikTok One TikTok’s own creator hub | Agency Retainer fees and shortlists | Doing it yourself DMs, spreadsheets, invoices | | --- | --- | --- | --- | --- | | Creators apply to your job | Yes | No: Mostly you search and invite | No: They pick for you | No: You message one by one | | TikTok, Instagram Reels and YouTube Shorts | Yes | No: TikTok only | Yes | Yes | | UGC videos from creators with any following | Yes: Followers don’t count for UGC | No: Creators must meet TikTok’s rules | Yes | Yes | | One fixed price per video | Yes: Set by you, seen before they apply | No: Agreed with each creator | No: Set by the agency | No: Negotiated each time | | Contracts and payouts handled | Yes | No: Varies by campaign | Yes | No: By you, one by one | **Weighing a UGC platform?** See Octoclip side by side with each one. [Compare platforms](https://octoclip.io/compare) **07** Avoid these ## Four mistakes when hiring TikTok creators. - **Choosing by followers alone** A large audience does not mean a good video for your product. Watch the creator’s last ten videos first. - **Forgetting the ad rights** Boosting a creator’s post needs their approval. Put Spark Ads in the brief, not after the video is live. See the [UGC contract template](https://octoclip.io/ugc-contract-template). - **Paying for views** Views depend on the algorithm. A fixed price per approved video keeps the cost known. - **Only looking on TikTok** The same video can run as Instagram Reels and YouTube Shorts. Ask for it in the brief. ## About this guide **Written by Octoclip.** Published 7 Oct 2026, updated 17 Oct 2026. ### Sources The review, revision and payment rules on this page are Octoclip’s own, set out in the [terms](https://octoclip.io/terms). Usage rights are set in each job’s terms and shown on the contract. FAQ ## TikTok Creator Marketplace, answered. What brands ask before they post: price, rights and review. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) ### Does TikTok Creator Marketplace still exist? Not as a separate site. TikTok moved the Creator Marketplace into TikTok One, its hub for creator marketing, and the standalone marketplace closed on 1 April 2025. Its address now leads to TikTok One. ### What is TikTok One? TikTok One is TikTok’s platform for brands working with creators. It brings together creator search, collaborations, agency partners and creative tools in one place, and brands sign in with their TikTok for Business account. ### Who can join TikTok One as a creator? TikTok sets the rules, such as age, account standing and audience size, and they differ by country. Check TikTok’s own help pages for the current requirements where you live. ### Is there an alternative to TikTok Creator Marketplace? Yes. On Octoclip you post one job and creators apply, for TikTok, Instagram Reels and YouTube Shorts. You set a fixed price per video and pay only when you hire. See [TikTok influencer marketing](https://octoclip.io/tiktok-influencer-marketing) for the other options. ### Do I need creators with many followers? Only for posts on the creator’s account. For UGC videos you post or run as ads yourself, followers don’t count. See [micro influencers](https://octoclip.io/micro-influencers) for smaller creators. ### Can I run creators’ videos as Spark Ads? Yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. Ask for the ad code or approval in your brief so the creator knows before they apply. ### How much does it cost on Octoclip? Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer. ### Is Octoclip an agency? No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between. ### Is Octoclip part of TikTok? No. Octoclip is an independent marketplace. It is not made, endorsed or run by TikTok. ### Will TikTok creators get me more views? Nobody can promise that for your product. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video. ### What if a video doesn’t follow the brief? You can ask for one revision per video, pointing to the must-include point it missed. The creator has 3 days to resubmit. If you don’t review a video within 5 days, it is approved. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) More on Octoclip ## More guides and tools. [All guides and tools](https://octoclip.io/resources) [Guide UGC examples Eight video formats brands brief most, from demos to unboxings, and what each one is for. Read the guide](https://octoclip.io/ugc-examples) [Guide TikTok Spark Ads Run a creator’s own TikTok post as your ad, with one code. Read the guide](https://octoclip.io/spark-ads) [Guide UGC contract template The clauses a UGC agreement needs, from price and revisions to usage rights. Read the guide](https://octoclip.io/ugc-contract-template) [Free tool Engagement rate calculator Likes and comments as a share of followers, or of views. Open the tool](https://octoclip.io/engagement-rate-calculator) ### Guides for brands - [UGC ads](https://octoclip.io/ugc-ads) - [UGC creators](https://octoclip.io/ugc-creators) - [AI UGC vs real UGC](https://octoclip.io/ai-ugc-vs-real-ugc) - [Micro influencers](https://octoclip.io/micro-influencers) - [Influencer marketing](https://octoclip.io/influencer-marketing) - [TikTok influencer marketing](https://octoclip.io/tiktok-influencer-marketing) - [Find influencers](https://octoclip.io/find-influencers) - [TikTok Spark Ads](https://octoclip.io/spark-ads) - [Meta partnership ads](https://octoclip.io/partnership-ads) - [What is UGC?](https://octoclip.io/what-is-ugc) - [UGC examples](https://octoclip.io/ugc-examples) - [UGC rates](https://octoclip.io/ugc-rates) - [UGC contract template](https://octoclip.io/ugc-contract-template) - [UGC vs influencer marketing](https://octoclip.io/ugc-vs-influencer-marketing) ### On Octoclip - [All guides and tools](https://octoclip.io/resources) - [UGC prompts](https://octoclip.io/prompts) - [Octoclip for brands](https://octoclip.io/) - [Open jobs](https://octoclip.io/jobs) - [Octoclip for creators](https://octoclip.io/creators) Free to post a job ## Hire TikTok creators without the search. Post one job, see who applies at your price, and pay only when you hire. [Post a job free](https://octoclip.io/signup/brand) [Sign in](https://octoclip.io/login) **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand)