# TikTok Spark Ads from Real Creators · Octoclip > TikTok Spark Ads need a creator’s post. Post a job free, TikTok creators apply, and pay a fixed price per approved post, with ad rights included. Source: https://octoclip.io/spark-ads Updated: 2026-10-17 --- Free to post a job # TikTok Spark Ads, from real creators. Spark Ads run a TikTok creator’s own post as your ad, with their handle on it. First you need the post. Post a job, creators apply, and you pay a fixed price for each approved **creator post**, with **ad rights in the contract**. [Post a job free](https://octoclip.io/signup/brand) - Ad rights in every contract - Fixed price per post - Free until you hire Updated 17 Oct 2026 **01** In short ## What are Spark Ads? Spark Ads are TikTok ads that run a creator’s own post from the creator’s account, with their handle, their caption and their comments. The creator gives permission by sending you a code for that post. Brands use Spark Ads because the ad looks like the post it is, and people who tap it land on a real creator’s profile. - **Octoclip is**: A marketplace where brands hire TikTok creators for posts they can run as Spark Ads, at a fixed price. - **Octoclip is not**: An ads manager, an agency or a pay-per-view clipping tool. You run the ads in your own TikTok Ads Manager. **02** The guide ## How to run Spark Ads on TikTok. Five steps, from hiring the creator to the ad in your account. 1. **Hire a creator for a creator post** Post a job on Octoclip, say in the brief that the post will be run as an ad, and choose from the [TikTok creators](https://octoclip.io/tiktok-influencer-marketing) who apply. 2. **Approve the video** Check it against your must-include points. The creator publishes it on their own account, where it stays live. 3. **Get the creator’s permission** The creator turns on ad authorisation for the post in the TikTok app and sends you its Spark Ads code. Ask for it in the brief so it is agreed before filming. 4. **Set up the ad in your ads account** In TikTok Ads Manager, choose to use another account’s post, paste the code and pick the creator’s video instead of uploading a file. 5. **Put budget behind what holds attention** Run several creators’ posts side by side, keep the ones people watch, and send those creators your next brief. [TikTok ads cost](https://octoclip.io/tiktok-ads-cost) helps you plan the spend. **03** Two ways to work ## Creator posts for Spark Ads, UGC videos for your own ads. Each job is one type. You set the price per video, and creators see it before they apply. ### Creator post Job type The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad. - **Where it lives**: The creator’s account, live at least 90 days - **Followers**: Matter. You can set a minimum - **Best for**: Spark Ads ### UGC video Job type The creator sends you the file. You publish it on your own accounts, on your site and in your ads. - **Where it lives**: Your accounts and ad library - **Followers**: Don’t matter. Only the video does - **Best for**: Ads run from your own account **04** How it works ## How to get creator posts for your ads. Free until you hire. You only pay when a creator accepts. 1. Free **Post a job** Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against. 2. Free **Review applicants** Creators apply with a note. You see their profile, connected account and record on Octoclip. 3. Free **Send offers** The contract is generated from your job’s terms. Hire one creator or twenty from the same brief. 4. **Hire and approve** When a creator accepts, you pay and they start. You approve every video before the creator is paid. When money moves 1. **You post and review** €0 2. **A creator accepts** Payment secured 3. **You approve a video** Creator is paid [Post a job free](https://octoclip.io/signup/brand) [See the whole flow](https://octoclip.io/#s-how) **05** Ideas to brief ## Creator posts brands turn into ads. Four posts to brief when you plan to run them as Spark Ads. - First try **A first reaction** The creator tries the product on camera. The opening seconds do the work of the ad. - Demo **The product doing its one thing** A clear demonstration, filmed the way the creator films everything else. - Review **An honest review** What they liked and who it is for, said to their own followers. - Unboxing **Out of the box** Opening, first look and first use, in one take. **06** Pricing ## How much do creator posts for Spark Ads cost? You set the price per post. Your ad spend is separate and paid to TikTok. - **€0**: **to post a job** As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too. - **Charge**: **Pay when you hire** Charged when a creator accepts your offer. You see the full amount before you send it. - **Price**: **Fixed price per video** Never tied to views. You set it, and creators see it before they apply. An example 10 creator posts at €100 each Paid to creators **€1,000** - **Monthly fee**: €0 An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer. **07** Compare ## Getting creator posts for ads: Octoclip vs. the rest. The ways brands get posts to run as Spark Ads today. *Octoclip compared with an influencer platform, an agency and doing it yourself* | What you get | Octoclip Post a job free | Influencer platform Databases and subscriptions | Agency Retainer fees and shortlists | Doing it yourself DMs, spreadsheets, invoices | | --- | --- | --- | --- | --- | | Creators apply to your job | Yes | No: You search a database | No: They pick for you | No: You message one by one | | You choose who works with you | Yes | Yes | No: From their shortlist | Yes | | One fixed price per video | Yes: Set by you, seen before they apply | No: Negotiated each time | No: Set by the agency | No: Negotiated each time | | No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead | | Contracts and payouts handled | Yes | No: Often extra | Yes | No: By you, one by one | | Ad rights in every contract | Yes: Spark Ads and partnership ads included | No: Agreed case by case | No: Agreed case by case | No: Agreed case by case | **Weighing a UGC platform?** See Octoclip side by side with each one. [Compare platforms](https://octoclip.io/compare) **08** Avoid these ## Four mistakes with Spark Ads. - **Asking for permission after filming** If the creator did not expect their post to become an ad, you may not get the code. Put it in the brief. - **No ad rights in writing** A message saying “sure” is not a licence. On Octoclip the right to run approved content as paid ads is in the contract. - **Running one post** One post gives you nothing to compare. Hire several creators on the same brief and let the ads account show you which to keep. - **Letting the post disappear** An ad built on a post stops if the post is deleted. Creator posts on Octoclip stay live for the period set in the contract. ## About this guide **Written by Octoclip.** Published 6 Oct 2026, updated 17 Oct 2026. ### Sources The review, revision and payment rules on this page are Octoclip’s own, set out in the [terms](https://octoclip.io/terms). Usage rights are set in each job’s terms and shown on the contract. FAQ ## Spark Ads, answered. What brands ask before they post: price, rights and review. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) ### What is the difference between Spark Ads and partnership ads? The platform. Spark Ads are TikTok’s way of running a creator’s post as an ad. Partnership ads are Meta’s, for Instagram and Facebook. Both show the creator’s handle and both need the creator’s permission. See [Meta partnership ads](https://octoclip.io/partnership-ads). ### How do I get a Spark Ads code from a creator? The creator generates it in the TikTok app for the post you want to promote and sends it to you. Say in your Octoclip brief that you will need it, so every creator who applies has agreed. ### What is whitelisting? Whitelisting is the older name for running ads through a creator’s account. Spark Ads are TikTok’s own version of it, with the creator’s permission built in. ### Do I have the right to run a creator’s post as an ad? On Octoclip, yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. ### How much does a creator post cost? Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer. ### Do Spark Ads perform better than normal ads? Results differ by product and audience, which is why brands run several creators’ posts side by side. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video. ### When is a creator paid? Their payment is secured when they accept, before any work starts, and released for each video you approve. ### Does Octoclip run the ads for me? No. You run them in your own TikTok ads account. Octoclip gets you the creator posts, the contract and the payments. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) More on Octoclip ## More guides and tools. [All guides and tools](https://octoclip.io/resources) [Guide TikTok influencer marketing How to run TikTok creator videos without an agency. Read the guide](https://octoclip.io/tiktok-influencer-marketing) [Guide Meta partnership ads Put your ad money behind a post on a creator’s account. Read the guide](https://octoclip.io/partnership-ads) [Guide UGC ads Ads filmed by real creators for TikTok and Meta, including app install ads. Read the guide](https://octoclip.io/ugc-ads) [Free tool TikTok ads cost TikTok’s minimum budgets, and a calculator for impressions, clicks and cost per click. Open the tool](https://octoclip.io/tiktok-ads-cost) ### Guides for brands - [UGC ads](https://octoclip.io/ugc-ads) - [UGC creators](https://octoclip.io/ugc-creators) - [AI UGC vs real UGC](https://octoclip.io/ai-ugc-vs-real-ugc) - [Micro influencers](https://octoclip.io/micro-influencers) - [Influencer marketing](https://octoclip.io/influencer-marketing) - [TikTok influencer marketing](https://octoclip.io/tiktok-influencer-marketing) - [TikTok Creator Marketplace](https://octoclip.io/tiktok-creator-marketplace) - [Find influencers](https://octoclip.io/find-influencers) - [Meta partnership ads](https://octoclip.io/partnership-ads) - [What is UGC?](https://octoclip.io/what-is-ugc) - [UGC examples](https://octoclip.io/ugc-examples) - [UGC rates](https://octoclip.io/ugc-rates) - [UGC contract template](https://octoclip.io/ugc-contract-template) - [UGC vs influencer marketing](https://octoclip.io/ugc-vs-influencer-marketing) ### On Octoclip - [All guides and tools](https://octoclip.io/resources) - [UGC prompts](https://octoclip.io/prompts) - [Octoclip for brands](https://octoclip.io/) - [Open jobs](https://octoclip.io/jobs) - [Octoclip for creators](https://octoclip.io/creators) Free to post a job ## Get creator posts for your Spark Ads. See who wants to post about your brand before you pay anything. [Post a job free](https://octoclip.io/signup/brand) [Sign in](https://octoclip.io/login) **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand)