# Creator Marketing Guides and Free Calculators · Octoclip > Guides to UGC ads, influencer marketing, Spark Ads and partnership ads, and free calculators for CPM, ROAS, CPA and engagement rate. Source: https://octoclip.io/resources Updated: 2026-10-19 --- # How to brief, hire and run creator videos. Plain guides and free tools for brands with a video to buy, and creators with a video to make. [For brands Get short videos made. Write the brief, set your price per video, and review every video yourself. See the brand side](https://octoclip.io/) [For creators Get paid to film. See the pay, the dates and what to make, before you apply. See the creator side](https://octoclip.io/creators) [Featured guide UGC rates: what a video costs in 2026 What UGC creators charge per video, what sets the price, and what each UGC platform publishes. Read the guide Guide · Updated 17 Oct](https://octoclip.io/ugc-rates) ## Pick what you’re doing. ### Hire creators Start here if it’s your first job. [What is UGC? Guide What UGC is, how UGC videos and ads work, and how brands hire the creators who film them. Read](https://octoclip.io/what-is-ugc) [UGC creators Guide What UGC creators do, what they charge and how to hire them. Read](https://octoclip.io/ugc-creators) [UGC examples Guide Eight video formats brands brief most, from demos to unboxings, and what each one is for. Read](https://octoclip.io/ugc-examples) [Find influencers Guide Post a job and let the creators who want to work with you apply. Read](https://octoclip.io/find-influencers) [Influencer marketing Guide What influencer marketing is, what it costs, and how brands run it in-house. Read](https://octoclip.io/influencer-marketing) [Micro influencers Guide Hiring micro and nano creators for TikTok, Instagram and YouTube at a fixed price per video. Read](https://octoclip.io/micro-influencers) [TikTok influencer marketing Guide How to run TikTok creator videos without an agency. Read](https://octoclip.io/tiktok-influencer-marketing) [TikTok Creator Marketplace Guide What happened to it, how TikTok One works for brands, and another way to hire TikTok creators. Read](https://octoclip.io/tiktok-creator-marketplace) [UGC contract template Guide The clauses a UGC agreement needs, from price and revisions to usage rights. Read](https://octoclip.io/ugc-contract-template) ### Run ads For when the videos are in. [UGC ads Guide Ads filmed by real creators for TikTok and Meta, including app install ads. Read](https://octoclip.io/ugc-ads) [TikTok Spark Ads Guide Run a creator’s own TikTok post as your ad, with one code. Read](https://octoclip.io/spark-ads) [Meta partnership ads Guide Put your ad money behind a post on a creator’s account. Read](https://octoclip.io/partnership-ads) ### Price it What creators charge, and how platforms bill you. [UGC rates 2026 Guide What one video costs, and what makes the price go up or down. Read](https://octoclip.io/ugc-rates) [UGC platform pricing 2026 Report How 9 UGC platforms charge brands, from their published prices. Read](https://octoclip.io/compare/ugc-platform-pricing-2026) ### Free tools Check your numbers in a minute. **Enter two numbers, read the third.** CPM is what 1,000 impressions of your ad cost. Give it your spend and impressions, or a target CPM, and it works out the rest. [Open the CPM calculator](https://octoclip.io/cpm-calculator) [CPM calculator Free tool What 1,000 impressions of your ad cost. Open](https://octoclip.io/cpm-calculator) [Engagement rate calculator Free tool Likes and comments as a share of followers, or of views. Open](https://octoclip.io/engagement-rate-calculator) [ROAS calculator Free tool What each €1 of ads brought back, and the ROAS you need to break even. Open](https://octoclip.io/roas-calculator) [CPA calculator Free tool What each conversion cost you, plus cost per click if you add clicks. Open](https://octoclip.io/cpa-calculator) [UTM builder Free tool Tag your links, so you know which video sent the visit. Open](https://octoclip.io/utm-builder) [TikTok ads cost Free tool TikTok’s minimum budgets, and a calculator for impressions, clicks and cost per click. Open](https://octoclip.io/tiktok-ads-cost) ### Compare Before you choose. [AI UGC vs real UGC Guide AI avatars and real creators compared, and when to use each. Read](https://octoclip.io/ai-ugc-vs-real-ugc) [UGC vs influencer marketing Guide How they differ in audience, cost and rights. Read](https://octoclip.io/ugc-vs-influencer-marketing) [Octoclip vs Billo Comparison Billo sells videos in packs. On Octoclip you set the price per video. Compare](https://octoclip.io/compare/octoclip-vs-billo) [Octoclip vs Insense Comparison Insense works on monthly plans. Octoclip costs €0 a month. Compare](https://octoclip.io/compare/octoclip-vs-insense) [UGC agency vs UGC platform Comparison Hand the whole job off, or pick and review every video yourself. Compare](https://octoclip.io/compare/ugc-agency-vs-platform) [All comparisons 18 pages Thirteen head-to-heads, four lists and the pricing report. See all](https://octoclip.io/compare) ### For creators For the people who film. [Join as a UGC creator Free · 18 or older See the pay, the dates and what to make before you apply. Join](https://octoclip.io/creators) [Open jobs TikTok, Reels and Shorts Every job shows its pay per approved video up front. See jobs](https://octoclip.io/jobs) [How to become a UGC creator Guide What to film first and how to find paid jobs, with no followers needed. Read](https://octoclip.io/how-to-become-a-ugc-creator) [Content creator jobs Guide Where to find paid video work for brands, what it pays and how to apply. Read](https://octoclip.io/content-creator-jobs) [UGC portfolio Guide Which sample videos to film, where to host them and what brands look for. Read](https://octoclip.io/ugc-portfolio) [Brand deals Guide How to find paid deals without cold DMs, and what to check before you say yes. Read](https://octoclip.io/brand-deals) [**Use Octoclip inside Claude or ChatGPT** Ask in plain words: draft a job, see who applied, check what needs you. Anything that moves money finishes on Octoclip. See how](https://octoclip.io/connect) ## Can’t find it? Ask a person. Tell us what you’re stuck on. Someone at Octoclip reads it and writes back. [Write to us](mailto:support@octoclip.io) Ready when you are ## Post your first job. Creators apply to film it. Write the brief or start from your link, set your price and post it free. Then pick from the creators who apply. **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand)