# Product Video Brief for Creators (Free Prompt) · Octoclip > A free prompt for product videos: ChatGPT or Claude plans a short demo of one feature for a creator to film, with the steps, the lines and each shot’s length. Source: https://octoclip.io/prompts/product-video Updated: 2026-10-18 --- Prompt Briefs # Product video brief for one feature. This prompt plans a short product video around **one feature, shown step by step on a real phone or in real hands**. Paste it into ChatGPT or Claude, fill in five parts, and you get a demo brief a creator can film in under an hour. [Post the result as a job, free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=product-video) - Free, no account needed - Works in any assistant - 5 parts to fill in Updated 18 Oct 2026 **01** The prompt ## Copy the prompt. Replace each highlighted part with a fact about your product, then send it. Product video brief 5 parts to fill in ```text You are a creative strategist who plans product videos that creators film on their phones for TikTok, Reels and Shorts. Plan a product video that shows one feature of my product. - Product name: [PRODUCT NAME] - The feature to show: [ONE FEATURE] - The everyday situation where someone needs it: [THE SITUATION] - What the viewer should do after watching: [THE NEXT STEP] - What must not be said or shown: [WHAT TO AVOID] Give me: 1. A one-line idea that starts from the situation, not the feature. 2. The demo as numbered steps, each one a single action on screen, with a length in seconds. Keep the whole video under 40 seconds. 3. What the creator says over each step, in plain spoken words. 4. Three must-include points. 5. One closing line that leads to the next step without sounding like an ad. Show the feature the way a normal person uses it, on their own phone or in their own hands. Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing. ``` Paste it into ChatGPT, Claude or any other assistant. **02** Fill it in ## What to put in each part. Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing. - **[PRODUCT NAME]**: The name as people see it. **Revolut** - **[ONE FEATURE]**: One only. A second feature makes a second video. **Splitting a bill with friends.** - **[THE SITUATION]**: A real moment the viewer has been in. **Dinner is over and one person paid for the whole table.** - **[THE NEXT STEP]**: One action: download, try the feature, visit a page. **Try splitting the next bill in the app.** - **[WHAT TO AVOID]**: Claims you can’t make, competitors, anything legal asked you to leave out. **Promises about saving money, other banks by name.** **03** Example output ## What you get back. The prompt filled in for Revolut, the money app, and the demo brief it returned. Filled in with *Product* Revolut *Feature* splitting a bill *Situation* one person paid for dinner *Next step* split the next bill Revolut **Product video · Revolut** TikTok · 9:16 · 30 seconds Example output The idea Dinner’s done, you paid for everyone, and getting it back takes ten seconds. The demo 1. The bill lands on the table. Says: “Guess who paid again.” 3 s 2. Opens Revolut and taps the card payment from tonight. 4 s 3. Taps Split bill and picks three friends. 5 s 4. Shows the amount each person owes, then sends the requests. 6 s 5. A friend’s phone buzzes across the table. They pay. 6 s 6. To camera. Says: “Next time it’s your turn. I’ll split it.” 6 s Must-include points - The real Split bill screens, on the creator’s own phone. - Friends getting the request and paying. - Say “Revolut” once, out loud. The answer changes a little each time you run the prompt. Check it against your product before you post it. **04** On Octoclip ## Turn the demo into a job. A product video brief maps straight onto an Octoclip job. Creators see exactly what to show before they apply. Where each part goes 1. **The idea** Job title and brief 2. **The demo steps** Brief, as the steps 3. **Must-include points** Must-include points 4. **The closing line** Video angle 1. Free **Post a job free.** Paste the result into the brief. Give each hook or angle to a different video. 2. You choose **Pick from who applies.** Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set. 3. One revision **Review against your points.** Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it. [Post the result as a job, free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=product-video) [How Octoclip works](https://octoclip.io/#s-how) **Posting a job is free.** You’re charged only when a creator accepts. ## About this prompt **Written by Octoclip.** Published 18 Oct 2026, updated 18 Oct 2026. ### How we check it The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published. FAQ ## This prompt, answered. What brands ask before they use it. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Write to us](mailto:support@octoclip.io) ### What makes a good product video for social media? One feature, a situation the viewer recognises, and the product in real use within the first few seconds. Short beats complete: under 40 seconds is plenty for one feature. ### Should I film the product video myself or hire a creator? Both work. Creators film on their own phones in their own homes, so the video looks like a post and not an advert. On Octoclip you post the brief free and choose from the creators who apply. ### Is this prompt free? Yes. Copy it and use it as often as you like. You don’t need an Octoclip account. ### Can I use it for a physical product? Yes. Replace the phone steps with the product in the creator’s hands. The rest of the prompt stays the same. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Write to us](mailto:support@octoclip.io) Related prompts ## Prompts to use next. [All prompts](https://octoclip.io/prompts) [Briefs Creative brief template A brief creators can film from: the idea, the hooks, the shots and what to avoid. Open the prompt](https://octoclip.io/prompts/creative-brief-template) [Briefs Shot list template Every shot for one video, in filming order, with the must-haves marked. Open the prompt](https://octoclip.io/prompts/shot-list-template) [Ads Commercial script A 15 or 30-second ad script a creator films on a phone, with three openings to test. Open the prompt](https://octoclip.io/prompts/commercial-script) [Briefs Testimonial video brief Questions and talking points for an honest review, filmed after real use. Open the prompt](https://octoclip.io/prompts/testimonial-video) ### More prompts - [Storyboard template](https://octoclip.io/prompts/storyboard-template) - [Unboxing video brief](https://octoclip.io/prompts/unboxing-video) - [Brand guidelines template](https://octoclip.io/prompts/brand-guidelines-template) - [Brand voice](https://octoclip.io/prompts/brand-voice) - [TikTok video ideas](https://octoclip.io/prompts/tiktok-video-ideas) - [YouTube video ideas](https://octoclip.io/prompts/youtube-video-ideas) - [Instagram post ideas](https://octoclip.io/prompts/instagram-post-ideas) - [Content ideas](https://octoclip.io/prompts/content-ideas) - [Content calendar template](https://octoclip.io/prompts/content-calendar-template) - [Buyer persona template](https://octoclip.io/prompts/buyer-persona-template) - [Competitor analysis template](https://octoclip.io/prompts/competitor-analysis-template) - [Hook generator](https://octoclip.io/prompts/hook-generator) - [Video script template](https://octoclip.io/prompts/video-script-template) - [AI script generator](https://octoclip.io/prompts/ai-script-generator) - [Explainer video script](https://octoclip.io/prompts/explainer-video-script) - [Elevator pitch](https://octoclip.io/prompts/elevator-pitch) - [TikTok captions](https://octoclip.io/prompts/tiktok-captions) - [Instagram caption generator](https://octoclip.io/prompts/instagram-caption-generator) - [Hashtag generator](https://octoclip.io/prompts/hashtag-generator) - [YouTube title generator](https://octoclip.io/prompts/youtube-title-generator) - [YouTube description generator](https://octoclip.io/prompts/youtube-description-generator) - [Ad copy for video ads](https://octoclip.io/prompts/ad-copy) - [Ad ideas](https://octoclip.io/prompts/ad-ideas) - [Slogan generator](https://octoclip.io/prompts/slogan-generator) - [Headline generator](https://octoclip.io/prompts/headline-generator) ### Guides for brands - [UGC ads](https://octoclip.io/ugc-ads) - [UGC examples](https://octoclip.io/ugc-examples) - [TikTok Spark Ads](https://octoclip.io/spark-ads) - [UGC contract template](https://octoclip.io/ugc-contract-template) - [All prompts](https://octoclip.io/prompts) Free to post a job ## Get this product video filmed. Post it as a job and see who wants to film it before you pay anything. [Post the result as a job, free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=product-video) [Sign in](https://octoclip.io/login) **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=product-video)