# Creative Brief Template for UGC Videos (Free Prompt) · Octoclip > A free creative brief template you run in ChatGPT or Claude. Fill in six facts about your product and get a one-page brief a creator can film from. Source: https://octoclip.io/prompts/creative-brief-template Updated: 2026-10-18 --- Prompt Briefs # Creative brief template for UGC videos. This prompt turns six facts about your product into a one-page creative brief a creator can film from: **the idea, the hooks, the shots, what to say and what to avoid**. Paste it into ChatGPT or Claude, replace the parts in brackets, and you have a brief in about two minutes. [Post the result as a job, free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=creative-brief-template) - Free, no account needed - Works in any assistant - 6 parts to fill in Updated 18 Oct 2026 **01** The prompt ## Copy the prompt. Replace each highlighted part with a fact about your product, then send it. Creative brief template 6 parts to fill in ```text You are a UGC strategist. You write briefs for short videos that creators film on their phones for TikTok, Instagram Reels and YouTube Shorts. Write a one-page creative brief for a creator who will film a UGC video about my product. About the product: - Product name: [PRODUCT NAME] - What it does, in one sentence: [WHAT IT DOES] - Who it is for: [WHO IT’S FOR] - The one moment to show on screen: [THE MOMENT TO SHOW] - Where the video will run: [TIKTOK, REELS OR SHORTS] - What the creator must not say or show: [WHAT TO AVOID] Write the brief in plain words a creator can film from, with these parts: 1. The idea, in one line. 2. Three hooks for the first two seconds, each in a different style: a question, a bold statement and a reaction. 3. What to show, shot by shot, with the product in the creator’s own hands or on their own phone, and a length for each shot. 4. What to say, as talking points in the creator’s own words, not a script to read. 5. Three to five must-include points the video has to cover. 6. Format: 9:16, 20 to 40 seconds, filmed in natural light, no copyrighted music. 7. What to avoid, including everything I listed above. Keep it under 300 words. Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing. ``` Paste it into ChatGPT, Claude or any other assistant. **02** Fill it in ## What to put in each part. Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing. - **[PRODUCT NAME]**: The name as people see it in the app store or on the box. **Strava** - **[WHAT IT DOES]**: One sentence, the way you’d say it to a friend. **Records your runs and rides and shares them with friends.** - **[WHO IT’S FOR]**: One kind of person, not everyone. **People who run a few times a week and want to keep going.** - **[THE MOMENT TO SHOW]**: The one screen or action where the product makes sense. **Finishing a run and getting Kudos from friends.** - **[TIKTOK, REELS OR SHORTS]**: Where the video runs first. Pick one. **TikTok** - **[WHAT TO AVOID]**: Claims you can’t make, other brands, anything off-limits. **Health or weight-loss claims.** **03** Example output ## What you get back. The prompt filled in for Strava, the running app, and the brief it returned. Filled in with *Product* Strava *For* people who run a few times a week *Show* finishing a run and getting Kudos *On* TikTok *Avoid* health or weight-loss claims Strava **Creative brief · Strava** TikTok · 9:16 · 25 to 35 seconds Example output The idea The run is done, and the best part is the Kudos that come in after. Hooks 1. “Why does a run feel better once it’s on Strava?” Question 2. “I nearly skipped this run. Here’s why I didn’t.” Bold statement 3. Checks the phone after the run and grins: “Who’s giving Kudos at 6 a.m.?” Reaction What to show 1. Lacing shoes at the door, phone in hand. 2 s 2. Tap Record in Strava and start running. 3 s 3. A few quick shots of the run, phone in hand or on the arm. 8 s 4. Stop and save the run, with the map and pace on screen. 6 s 5. Kudos and a comment from a friend come in. 5 s 6. To camera, out of breath, one honest line. 6 s What to say - – Why you run, in your own words. - – What it’s like to see the whole run on a map. - – How a friend’s Kudos gets you out the door next time. Must-include points - Strava on your own phone, recording a real run. - The saved run with its map. - Kudos or a comment from a friend. - Say “Strava” once, out loud. Format 9:16, 25 to 35 seconds, filmed outside in daylight, no copyrighted music. Avoid Health or weight-loss claims, other running apps on screen, a run you didn’t really do. The answer changes a little each time you run the prompt. Check it against your product before you post it. **04** On Octoclip ## Turn the brief into a job. Every part of the brief has a place in an Octoclip job. Paste it in, set your price and post it free. Where each part goes 1. **The idea** Job title and brief 2. **The three hooks** Video angles 3. **Must-include points** Must-include points 4. **Format** Format and length 1. Free **Post a job free.** Paste the result into the brief. Give each hook or angle to a different video. 2. You choose **Pick from who applies.** Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set. 3. One revision **Review against your points.** Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it. [Post the result as a job, free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=creative-brief-template) [How Octoclip works](https://octoclip.io/#s-how) **Posting a job is free.** You’re charged only when a creator accepts. ## About this prompt **Written by Octoclip.** Published 18 Oct 2026, updated 18 Oct 2026. ### How we check it The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published. FAQ ## This prompt, answered. What brands ask before they use it. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Write to us](mailto:support@octoclip.io) ### What goes in a creative brief for a UGC video? The idea in one line, a few hooks for the first two seconds, the shots, talking points, the must-include points, the format and what to avoid. One page is enough. A creator should be able to film from it without a call. ### Is this creative brief template free? Yes. Copy it, change it and use it as often as you like. You don’t need an Octoclip account. ### Should I give the creator a full script? Usually not. The prompt writes talking points, because creators sound most natural in their own words. If a line has to be said exactly, add it to the must-include points. ### How do I turn the brief into a job on Octoclip? Post a job free and paste the brief in. Each hook can be its own video angle, and each must-include point is a check when you review the video. You pay when a creator accepts your offer. ### Does Octoclip see what I paste? No. You paste the prompt into your own assistant and the answer stays in your chat. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Write to us](mailto:support@octoclip.io) Related prompts ## Prompts to use next. [All prompts](https://octoclip.io/prompts) [Briefs Storyboard template Every frame of a short video: what we see, what is said and how long it lasts. Open the prompt](https://octoclip.io/prompts/storyboard-template) [Scripts and hooks Hook generator Ten opening lines for the first two seconds, each in a different style. Open the prompt](https://octoclip.io/prompts/hook-generator) [Briefs Shot list template Every shot for one video, in filming order, with the must-haves marked. Open the prompt](https://octoclip.io/prompts/shot-list-template) [Briefs Testimonial video brief Questions and talking points for an honest review, filmed after real use. Open the prompt](https://octoclip.io/prompts/testimonial-video) ### More prompts - [Product video brief](https://octoclip.io/prompts/product-video) - [Unboxing video brief](https://octoclip.io/prompts/unboxing-video) - [Brand guidelines template](https://octoclip.io/prompts/brand-guidelines-template) - [Brand voice](https://octoclip.io/prompts/brand-voice) - [TikTok video ideas](https://octoclip.io/prompts/tiktok-video-ideas) - [YouTube video ideas](https://octoclip.io/prompts/youtube-video-ideas) - [Instagram post ideas](https://octoclip.io/prompts/instagram-post-ideas) - [Content ideas](https://octoclip.io/prompts/content-ideas) - [Content calendar template](https://octoclip.io/prompts/content-calendar-template) - [Buyer persona template](https://octoclip.io/prompts/buyer-persona-template) - [Competitor analysis template](https://octoclip.io/prompts/competitor-analysis-template) - [Video script template](https://octoclip.io/prompts/video-script-template) - [AI script generator](https://octoclip.io/prompts/ai-script-generator) - [Explainer video script](https://octoclip.io/prompts/explainer-video-script) - [Elevator pitch](https://octoclip.io/prompts/elevator-pitch) - [TikTok captions](https://octoclip.io/prompts/tiktok-captions) - [Instagram caption generator](https://octoclip.io/prompts/instagram-caption-generator) - [Hashtag generator](https://octoclip.io/prompts/hashtag-generator) - [YouTube title generator](https://octoclip.io/prompts/youtube-title-generator) - [YouTube description generator](https://octoclip.io/prompts/youtube-description-generator) - [Commercial script](https://octoclip.io/prompts/commercial-script) - [Ad copy for video ads](https://octoclip.io/prompts/ad-copy) - [Ad ideas](https://octoclip.io/prompts/ad-ideas) - [Slogan generator](https://octoclip.io/prompts/slogan-generator) - [Headline generator](https://octoclip.io/prompts/headline-generator) ### Guides for brands - [UGC ads](https://octoclip.io/ugc-ads) - [UGC examples](https://octoclip.io/ugc-examples) - [TikTok Spark Ads](https://octoclip.io/spark-ads) - [UGC contract template](https://octoclip.io/ugc-contract-template) - [All prompts](https://octoclip.io/prompts) Free to post a job ## Get this brief filmed. Post it as a job and see who wants to film it before you pay anything. [Post the result as a job, free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=creative-brief-template) [Sign in](https://octoclip.io/login) **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=creative-brief-template)