# Content Ideas for Short Videos (Free Prompt) · Octoclip > A free prompt for content ideas: ChatGPT or Claude sets three or four content pillars for your brand, then video ideas under each for TikTok, Reels and Shorts. Source: https://octoclip.io/prompts/content-ideas Updated: 2026-10-18 --- Prompt Ideas and planning # Content ideas for TikTok, Reels and Shorts. This prompt sets **three or four content pillars for your brand, then four video ideas under each** for TikTok, Reels and Shorts. Fill in five parts, paste it into ChatGPT or Claude, and film the three ideas it picks first. [Post the result as a job, free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=content-ideas) - Free, no account needed - Works in any assistant - 5 parts to fill in Updated 18 Oct 2026 **01** The prompt ## Copy the prompt. Replace each highlighted part with a fact about your product, then send it. Content ideas 5 parts to fill in ```text You are a content strategist for brands that post short vertical videos on TikTok, Instagram Reels and YouTube Shorts. Creators film the videos on their own phones. Plan content ideas for my brand. Start with content pillars, then give video ideas under each one. - Product name: [PRODUCT NAME] - What it does: [WHAT IT DOES] - Who we want to reach: [WHO IT’S FOR] - What they care about besides our product: [THEIR INTERESTS] - Where we post: [TIKTOK, REELS, SHORTS OR ALL THREE] First, give 3 or 4 content pillars. A pillar is a theme we can post about every week. For each one give a name of three words or fewer and one line on why our audience cares about it. Then give 4 video ideas under each pillar. For each idea give: - A title of five words or fewer - The format: tutorial, list, POV, day in the life, before and after, reaction or storytime - The opening line for the first two seconds - If we post on more than one platform, the one it suits best Rules: - At least two pillars come from the audience’s life, where the product is used but isn’t the topic. - At most one pillar is about the product itself. - Each idea works in 15 to 45 seconds with one person and a phone, and shows the product in use. - Don’t use the same format twice in a row. End with the three ideas to film first, each from a different pillar, and one line on why. Don’t invent features, numbers or results. If a fact is missing, write [ASK THE BRAND] instead of guessing. ``` Paste it into ChatGPT, Claude or any other assistant. **02** Fill it in ## What to put in each part. Short and specific beats long. Leave a part out and the assistant asks or marks it, instead of guessing. - **[PRODUCT NAME]**: The name as people see it. **Notion** - **[WHAT IT DOES]**: One sentence. **Pages, to-do lists and databases for notes, plans and projects.** - **[WHO IT’S FOR]**: One kind of person, not everyone. **University students who plan their own week.** - **[THEIR INTERESTS]**: Topics they’d follow even without your product. Most of your pillars come from here. **Study habits, side projects, planning the week.** - **[TIKTOK, REELS, SHORTS OR ALL THREE]**: Where the videos go. Pick one if you’re just starting. **All three** **03** Example output ## What you get back. The prompt filled in for Notion, the notes and planning app, and the pillars and ideas it returned. Filled in with *Product* Notion *For* university students *Interests* study habits, side projects *On* all three Notion **Content ideas · Notion** 4 pillars · 16 ideas · 2 pillars shown Example output Pillars 1. Study systems: how students keep notes and deadlines in one place. 2. Sunday reset: planning the week before it starts. 3. Side projects: what people build outside class. 4. Inside my Notion: real setups, shown on screen. Product Study systems 1. Exam week, one page. “Every deadline I have this term, on one page.” TikTok. Tutorial 2. Notes, then and now. “My lecture notes in first year, and now.” Reels. Before and after Sunday reset 1. Reset my week with me. “It’s Sunday night, so let’s plan the week.” Shorts. Day in the life 2. Three things I plan. “Three things I sort out every Sunday.” TikTok. List Film first - – Exam week, one page (Study systems): the whole idea fits on one screen. - – Reset my week with me (Sunday reset): it can run every Sunday. - – My project tracker (Side projects): it shows a use outside class. The answer changes a little each time you run the prompt. Check it against your product before you post it. **04** On Octoclip ## Turn the ideas into a job. Post one job per pillar, so its videos share one brief and each idea is its own angle. Where each part goes 1. **A pillar** Job title 2. **Why the audience cares** Brief 3. **Its four ideas** One angle per video 4. **The platform** Where it’s posted 1. Free **Post a job free.** Paste the result into the brief. Give each hook or angle to a different video. 2. You choose **Pick from who applies.** Creators apply to film it. Watch their videos and send an offer to the ones you like, at the price per video you set. 3. One revision **Review against your points.** Each must-include point is a check when the video comes in. A video that misses one gets a revision request that names it. [Post the result as a job, free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=content-ideas) [How Octoclip works](https://octoclip.io/#s-how) **Posting a job is free.** You’re charged only when a creator accepts. ## About this prompt **Written by Octoclip.** Published 18 Oct 2026, updated 18 Oct 2026. ### How we check it The prompt tells the assistant not to invent features, numbers or results. Octoclip wrote and checked the example output before it was published. FAQ ## This prompt, answered. What brands ask before they use it. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Write to us](mailto:support@octoclip.io) ### How do I come up with content ideas? Pick three or four themes your audience cares about, called content pillars, then list video ideas under each. You never start from a blank page, and every idea still fits your brand. The prompt does both steps. ### What are content pillars? The few themes a brand posts about again and again. For a planning app they could be study habits, Sunday planning and side projects, plus one pillar about the product itself. ### How many content ideas do I need? Enough for a month. Sixteen ideas across four pillars is four weeks at four videos a week. Put them in a [content calendar](https://octoclip.io/prompts/content-calendar-template) to plan what gets filmed, and when. ### Who should film the ideas? Creators, for most of them. A real person using the product on their own phone fits TikTok, Reels and Shorts. Post a job on Octoclip free, give each idea its own angle, and pick from the creators who apply. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Write to us](mailto:support@octoclip.io) Related prompts ## Prompts to use next. [All prompts](https://octoclip.io/prompts) [Ideas and planning Content calendar template Four weeks of short videos: the day, the platform, the hook and who films each one. Open the prompt](https://octoclip.io/prompts/content-calendar-template) [Ideas and planning TikTok video ideas Ten ideas for your product, each with a format and an opening line. Open the prompt](https://octoclip.io/prompts/tiktok-video-ideas) [Ideas and planning Buyer persona template Who buys, the moment they need you, their words and doubts, and what it means for the video. Open the prompt](https://octoclip.io/prompts/buyer-persona-template) [Scripts and hooks Hook generator Ten opening lines for the first two seconds, each in a different style. Open the prompt](https://octoclip.io/prompts/hook-generator) ### More prompts - [Creative brief template](https://octoclip.io/prompts/creative-brief-template) - [Storyboard template](https://octoclip.io/prompts/storyboard-template) - [Shot list template](https://octoclip.io/prompts/shot-list-template) - [Product video brief](https://octoclip.io/prompts/product-video) - [Testimonial video brief](https://octoclip.io/prompts/testimonial-video) - [Unboxing video brief](https://octoclip.io/prompts/unboxing-video) - [Brand guidelines template](https://octoclip.io/prompts/brand-guidelines-template) - [Brand voice](https://octoclip.io/prompts/brand-voice) - [YouTube video ideas](https://octoclip.io/prompts/youtube-video-ideas) - [Instagram post ideas](https://octoclip.io/prompts/instagram-post-ideas) - [Competitor analysis template](https://octoclip.io/prompts/competitor-analysis-template) - [Video script template](https://octoclip.io/prompts/video-script-template) - [AI script generator](https://octoclip.io/prompts/ai-script-generator) - [Explainer video script](https://octoclip.io/prompts/explainer-video-script) - [Elevator pitch](https://octoclip.io/prompts/elevator-pitch) - [TikTok captions](https://octoclip.io/prompts/tiktok-captions) - [Instagram caption generator](https://octoclip.io/prompts/instagram-caption-generator) - [Hashtag generator](https://octoclip.io/prompts/hashtag-generator) - [YouTube title generator](https://octoclip.io/prompts/youtube-title-generator) - [YouTube description generator](https://octoclip.io/prompts/youtube-description-generator) - [Commercial script](https://octoclip.io/prompts/commercial-script) - [Ad copy for video ads](https://octoclip.io/prompts/ad-copy) - [Ad ideas](https://octoclip.io/prompts/ad-ideas) - [Slogan generator](https://octoclip.io/prompts/slogan-generator) - [Headline generator](https://octoclip.io/prompts/headline-generator) ### Guides for brands - [UGC ads](https://octoclip.io/ugc-ads) - [UGC examples](https://octoclip.io/ugc-examples) - [TikTok Spark Ads](https://octoclip.io/spark-ads) - [UGC contract template](https://octoclip.io/ugc-contract-template) - [All prompts](https://octoclip.io/prompts) Free to post a job ## Get your first ideas filmed. Post it as a job and see who wants to film it before you pay anything. [Post the result as a job, free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=content-ideas) [Sign in](https://octoclip.io/login) **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand?src=prompt_library&utm_campaign=content-ideas)