# Meta Partnership Ads: Creator Posts as Your Ads · Octoclip > Partnership ads on Instagram and Facebook need a creator’s post. Post a job free, creators apply, and pay a fixed price per post, ad rights included. Source: https://octoclip.io/partnership-ads Updated: 2026-10-17 --- Free to post a job # Partnership ads from real creators. Partnership ads on Instagram and Facebook run a creator’s post as your ad, with both names on it. First you need the post. Post a job, creators apply, and you pay a fixed price for each approved **creator post**, with **ad rights in the contract**. [Post a job free](https://octoclip.io/signup/brand) - Ad rights in every contract - Fixed price per post - Free until you hire Updated 17 Oct 2026 **01** In short ## What are partnership ads? Partnership ads are Instagram and Facebook ads that run from a creator’s account together with your brand’s, so the ad shows both names. Meta used to call them branded content ads, and many marketers still say whitelisting. They need the creator’s permission. Brands use them because the ad carries a real person’s handle, not only a logo. - **Octoclip is**: A marketplace where brands hire creators for posts they can run as partnership ads, at a fixed price. - **Octoclip is not**: An ads manager, an agency or a pay-per-view clipping tool. You run the ads in your own Meta account. **02** The guide ## How to run partnership ads on Instagram and Facebook. Five steps, from hiring the creator to the ad in your account. 1. **Hire a creator for an Instagram post** Post a job on Octoclip, say in the brief that the post will be run as a partnership ad, and choose from the creators who apply. 2. **Approve the video** Check it against your must-include points. The creator publishes it on their own account, where it stays live. 3. **Get the creator’s permission** The creator approves your request in Instagram, or sends you a partnership ad code for the post. Ask for it in the brief so it is agreed before filming. 4. **Set up the ad in Meta Ads Manager** Create the ad as a partnership ad and choose the creator’s post instead of uploading a file. 5. **Put budget behind what holds attention** Run several creators’ posts side by side, keep the ones people watch, and send those creators your next brief. The [ROAS calculator](https://octoclip.io/roas-calculator) shows what each ad returns. **03** Two ways to work ## Creator posts for partnership ads, UGC videos for your own ads. Each job is one type. You set the price per video, and creators see it before they apply. ### Creator post Job type The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad. - **Where it lives**: The creator’s account, live at least 90 days - **Followers**: Matter. You can set a minimum - **Best for**: Partnership ads and Spark Ads ### UGC video Job type The creator sends you the file. You publish it on your own accounts, on your site and in your ads. - **Where it lives**: Your accounts and ad library - **Followers**: Don’t matter. Only the video does - **Best for**: Ads run from your own account **04** How it works ## How to get creator posts for partnership ads. Free until you hire. You only pay when a creator accepts. 1. Free **Post a job** Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against. 2. Free **Review applicants** Creators apply with a note. You see their profile, connected account and record on Octoclip. 3. Free **Send offers** The contract is generated from your job’s terms. Hire one creator or twenty from the same brief. 4. **Hire and approve** When a creator accepts, you pay and they start. You approve every video before the creator is paid. When money moves 1. **You post and review** €0 2. **A creator accepts** Payment secured 3. **You approve a video** Creator is paid [Post a job free](https://octoclip.io/signup/brand) [See the whole flow](https://octoclip.io/#s-how) **05** Ideas to brief ## Creator posts brands turn into partnership ads. Four posts to brief when you plan to run them as ads on Instagram and Facebook. - First try **A first reaction** The creator tries the product on camera. The opening seconds do the work of the ad. - Routine **Part of the day** The product in the creator’s real routine, filmed the way they always film. - Before and after **With it and without it** The same moment twice, so the difference is on screen. - Review **An honest review** What they liked and who it is for, said to their own followers. **06** Pricing ## How much do creator posts for partnership ads cost? You set the price per post. Your ad spend is separate and paid to Meta. - **€0**: **to post a job** As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too. - **Charge**: **Pay when you hire** Charged when a creator accepts your offer. You see the full amount before you send it. - **Price**: **Fixed price per video** Never tied to views. You set it, and creators see it before they apply. An example 10 creator posts at €100 each Paid to creators **€1,000** - **Monthly fee**: €0 An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer. **07** Compare ## Getting creator posts for ads: Octoclip vs. the rest. The ways brands get posts to run as partnership ads today. *Octoclip compared with an influencer platform, an agency and doing it yourself* | What you get | Octoclip Post a job free | Influencer platform Databases and subscriptions | Agency Retainer fees and shortlists | Doing it yourself DMs, spreadsheets, invoices | | --- | --- | --- | --- | --- | | Creators apply to your job | Yes | No: You search a database | No: They pick for you | No: You message one by one | | You choose who works with you | Yes | Yes | No: From their shortlist | Yes | | One fixed price per video | Yes: Set by you, seen before they apply | No: Negotiated each time | No: Set by the agency | No: Negotiated each time | | No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead | | Contracts and payouts handled | Yes | No: Often extra | Yes | No: By you, one by one | | Ad rights in every contract | Yes: Spark Ads and partnership ads included | No: Agreed case by case | No: Agreed case by case | No: Agreed case by case | **Weighing a UGC platform?** See Octoclip side by side with each one. [Compare platforms](https://octoclip.io/compare) **08** Avoid these ## Four mistakes with partnership ads. - **Asking for permission after filming** If the creator did not expect their post to become an ad, you may not get the approval. Put it in the brief. - **No ad rights in writing** A message saying “sure” is not a licence. On Octoclip the right to run approved content as paid ads is in the contract. - **Running one post** One post gives you nothing to compare. Hire several creators on the same brief and let the ads account show you which to keep. - **Letting the post disappear** An ad built on a post stops if the post is deleted. Creator posts on Octoclip stay live for the period set in the contract. ## About this guide **Written by Octoclip.** Published 6 Oct 2026, updated 17 Oct 2026. ### Sources The review, revision and payment rules on this page are Octoclip’s own, set out in the [terms](https://octoclip.io/terms). Usage rights are set in each job’s terms and shown on the contract. FAQ ## Partnership ads, answered. What brands ask before they post: price, rights and review. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) ### What is the difference between partnership ads and whitelisting? They are the same idea. Whitelisting is the older, informal name for running ads through a creator’s account. Partnership ads are Meta’s own tool for it, with the creator’s approval built in. ### What is the difference between partnership ads and Spark Ads? The platform. Partnership ads are Meta’s, for Instagram and Facebook. Spark Ads are TikTok’s. Both run a creator’s post as your ad and both need the creator’s permission. See [TikTok Spark Ads](https://octoclip.io/spark-ads). ### How do I get a partnership ad code? The creator generates it in Instagram for the post you want to promote and sends it to you. Say in your Octoclip brief that you will need it, so every creator who applies has agreed. ### Do I have the right to run a creator’s post as an ad? On Octoclip, yes. The contract both sides accept lets you use approved content in paid ads, including partnership ads and Spark Ads. ### How much does a creator post cost? Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer. ### Do partnership ads perform better than normal ads? Results differ by product and audience, which is why brands run several creators’ posts side by side. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video. ### When is a creator paid? Their payment is secured when they accept, before any work starts, and released for each video you approve. ### Does Octoclip run the ads for me? No. You run them in your own Meta ads account. Octoclip gets you the creator posts, the contract and the payments. **A person answers.** Can’t find your question? Write to us and someone at Octoclip replies. [Talk to us](mailto:info@octoclip.io) More on Octoclip ## More guides and tools. [All guides and tools](https://octoclip.io/resources) [Guide TikTok Spark Ads Run a creator’s own TikTok post as your ad, with one code. Read the guide](https://octoclip.io/spark-ads) [Guide UGC ads Ads filmed by real creators for TikTok and Meta, including app install ads. Read the guide](https://octoclip.io/ugc-ads) [Guide UGC creators What UGC creators do, what they charge and how to hire them. Read the guide](https://octoclip.io/ugc-creators) [Free tool ROAS calculator What each €1 of ads brought back, and the ROAS you need to break even. Open the tool](https://octoclip.io/roas-calculator) ### Guides for brands - [UGC ads](https://octoclip.io/ugc-ads) - [UGC creators](https://octoclip.io/ugc-creators) - [AI UGC vs real UGC](https://octoclip.io/ai-ugc-vs-real-ugc) - [Micro influencers](https://octoclip.io/micro-influencers) - [Influencer marketing](https://octoclip.io/influencer-marketing) - [TikTok influencer marketing](https://octoclip.io/tiktok-influencer-marketing) - [TikTok Creator Marketplace](https://octoclip.io/tiktok-creator-marketplace) - [Find influencers](https://octoclip.io/find-influencers) - [TikTok Spark Ads](https://octoclip.io/spark-ads) - [What is UGC?](https://octoclip.io/what-is-ugc) - [UGC examples](https://octoclip.io/ugc-examples) - [UGC rates](https://octoclip.io/ugc-rates) - [UGC contract template](https://octoclip.io/ugc-contract-template) - [UGC vs influencer marketing](https://octoclip.io/ugc-vs-influencer-marketing) ### On Octoclip - [All guides and tools](https://octoclip.io/resources) - [UGC prompts](https://octoclip.io/prompts) - [Octoclip for brands](https://octoclip.io/) - [Open jobs](https://octoclip.io/jobs) - [Octoclip for creators](https://octoclip.io/creators) Free to post a job ## Get creator posts for your partnership ads. See who wants to post about your brand before you pay anything. [Post a job free](https://octoclip.io/signup/brand) [Sign in](https://octoclip.io/login) **Posting a job is free.** You’re charged only when a creator accepts. [Post a job free](https://octoclip.io/signup/brand)