# Hire Micro Influencers at a Fixed Price per Video · Octoclip

> Hire micro and nano influencers for TikTok, Instagram and YouTube. Post a job free, creators apply, and you pay a fixed price per approved video.

Source: https://octoclip.io/micro-influencers  
Updated: 2026-10-17

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Free to post a job

# Micro influencers, hired at a fixed price.

Post a job and creators with small, loyal audiences apply to post about your brand on TikTok, Instagram and YouTube. Set a **minimum follower count**, pick who you like and pay a **fixed price per approved video**.

[Post a job free](https://octoclip.io/signup/brand)

- Free until you hire
- Fixed price per video
- You approve every video

Updated 17 Oct 2026

**01** In short

## What are micro influencers?

Micro influencers are creators with a small but engaged following, usually somewhere between 10,000 and 100,000 followers. Nano influencers have fewer still. Brands hire them because their audience is specific and trusts them, and because working with many small creators often costs less than one large one.

- **Octoclip is**: A marketplace where brands post jobs and hire micro influencers directly, at a fixed price per video.
- **Octoclip is not**: An agency, an influencer database or a pay-per-view clipping tool.

**02** The guide

## How to work with micro influencers.

Five steps, from the first job to the creators you keep rehiring.

1. **Decide what you want posted** One product, one message, one platform per job. A creator with a small audience is hired for a clear, honest recommendation.
2. **Set the follower range** Add a minimum follower count to the job, so creators know the size you are looking for before they apply.
3. **Let them come to you** Creators who apply already want to work with your brand. You read their note, look at their recent videos and choose.
4. **Hire several at once** Ten small creators reach ten different audiences. One brief and one price cover all of them.
5. **Keep the ones that fit** Rehire the creators whose posts you liked, and run their posts as [Spark Ads](https://octoclip.io/spark-ads) or [partnership ads](https://octoclip.io/partnership-ads) to reach further.

**03** Two ways to work

## Creator posts or UGC videos: which do you need?

Each job is one type. You set the price per video, and creators see it before they apply.

### Creator post

Job type

The creator publishes on their own TikTok, Instagram or YouTube, to their own audience. You get the live post to repost and run as an ad.

- **Where it lives**: The creator’s account, live at least 90 days
- **Followers**: Matter. You can set a minimum
- **Best for**: Reach on the creator’s own audience

### UGC video

Job type

The creator sends you the file. You publish it on your own accounts, on your site and in your ads.

- **Where it lives**: Your accounts and ad library
- **Followers**: Don’t matter. Only the video does
- **Best for**: Video files for your own accounts and ads

**04** How it works

## How to hire micro influencers on Octoclip.

Free until you hire. You only pay when a creator accepts.

1. Free **Post a job** Type, price per video, volume, deadline and the brief, with the must-include points every video is checked against.
2. Free **Review applicants** Creators apply with a note. You see their profile, connected account and record on Octoclip.
3. Free **Send offers** The contract is generated from your job’s terms. Hire one creator or twenty from the same brief.
4. **Hire and approve** When a creator accepts, you pay and they start. You approve every video before the creator is paid.

When money moves

1. **You post and review** €0
2. **A creator accepts** Payment secured
3. **You approve a video** Creator is paid

[Post a job free](https://octoclip.io/signup/brand) [See the whole flow](https://octoclip.io/#s-how)

**05** Ideas to brief

## Micro influencer campaign ideas.

Four posts brands ask small creators for most. Pick one when you post a job, or write your own.

- First try **Trying it for the first time** The creator opens the product on camera and says what they honestly think.
- In my routine **Where it fits in my day** The product shown in the creator’s real routine, not on a set.
- How I use it **A quick how-to** Three steps, filmed on a phone, for the people who follow them for tips.
- Honest review **A week later** What they liked, what surprised them and who it is for, in their own words.

**06** Pricing

## How much do micro influencers charge?

On Octoclip you set the price per video, and creators see it before they apply.

- **€0**: **to post a job** As many jobs, applicants and teammates as you need. Reviewing and sending offers is free too.
- **Charge**: **Pay when you hire** Charged when a creator accepts your offer. You see the full amount before you send it.
- **Price**: **Fixed price per video** Never tied to views. You set it, and creators see it before they apply.

An example

10 creator posts at €100 each

Paid to creators **€1,000**

- **Monthly fee**: €0

An example, not a price list: you choose the price and the number of videos, and you see the full amount before you send an offer.

**07** Compare

## Octoclip vs. an influencer platform.

And the other ways brands hire micro influencers today.

*Octoclip compared with an influencer platform, an agency and doing it yourself*

| What you get | Octoclip Post a job free | Influencer platform Databases and subscriptions | Agency Retainer fees and shortlists | Doing it yourself DMs, spreadsheets, invoices |
| --- | --- | --- | --- | --- |
| Creators apply to your job | Yes | No: You search a database | No: They pick for you | No: You message one by one |
| You choose who works with you | Yes | Yes | No: From their shortlist | Yes |
| One fixed price per video | Yes: Set by you, seen before they apply | No: Negotiated each time | No: Set by the agency | No: Negotiated each time |
| No monthly cost | Yes: €0 until you hire | No: Usually a subscription | No: Often a retainer fee | Yes: Your time instead |
| Contracts and payouts handled | Yes | No: Often extra | Yes | No: By you, one by one |
| Ad rights in every contract | Yes: Spark Ads and partnership ads included | No: Agreed case by case | No: Agreed case by case | No: Agreed case by case |

**Weighing a UGC platform?** See Octoclip side by side with each one.

[Compare platforms](https://octoclip.io/compare)

**08** Avoid these

## Four mistakes brands make with micro influencers.

- **Choosing by follower count alone** A small, specific audience is the point. Look at the recent videos and who they are made for, and check the audience with the [engagement rate calculator](https://octoclip.io/engagement-rate-calculator).
- **Paying for views** Views depend on the algorithm. A fixed price per approved video keeps your cost known and the deal fair to the creator.
- **Betting on one creator** One post tells you little. Several creators on the same brief show you which opening and which face to repeat.
- **Leaving usage rights vague** Agree before filming where the post can be used. On Octoclip the terms are on the contract both sides accept.

## About this guide

**Written by Octoclip.** Published 6 Oct 2026, updated 17 Oct 2026.

### Sources

The review, revision and payment rules on this page are Octoclip’s own, set out in the [terms](https://octoclip.io/terms). Usage rights are set in each job’s terms and shown on the contract.

FAQ

## Micro influencers, answered.

What brands ask before they post: price, rights and review.

**A person answers.**

Can’t find your question? Write to us and someone at Octoclip replies.

[Talk to us](mailto:info@octoclip.io)

### How many followers does a micro influencer have?

There is no single rule. Most people use the term for creators with roughly 10,000 to 100,000 followers, and nano influencer for smaller accounts. On Octoclip you set the minimum follower count yourself on each job.

### How much do micro influencers charge?

Posting a job, reviewing applicants and sending offers are free. You set a fixed price per video and pay only when a creator accepts your offer. The full amount is shown before you send the offer.

### How do I find micro influencers?

Post a job with the platform, the follower minimum and the price per video. Creators who fit apply to you, so you choose from people who already want the work. More in [how to find influencers](https://octoclip.io/find-influencers).

### What is the difference between a micro influencer and a nano influencer?

Size. Nano influencers are the smallest accounts, micro influencers the next step up. Both tend to have close audiences. You can hire either on Octoclip by setting the follower minimum on the job.

### Can I run a micro influencer’s post as an ad?

Yes. The contract both sides accept lets you use approved content in paid ads, including Spark Ads and partnership ads. Ask for the ad code or approval in your brief so the creator knows before they apply.

### Will micro influencers get me more sales?

A recommendation from someone people already follow is why brands hire small creators. Octoclip does not sell or guarantee downloads, installs or views. You pay a fixed price for each approved video.

### When is a creator paid?

Their payment is secured when they accept, before any work starts, and released for each video you approve.

### Is Octoclip an influencer agency?

No. You choose and hire creators directly. Octoclip runs the jobs, contracts, approvals and payments in between.

**A person answers.**

Can’t find your question? Write to us and someone at Octoclip replies.

[Talk to us](mailto:info@octoclip.io)

More on Octoclip

## More guides and tools.

[All guides and tools](https://octoclip.io/resources)

[Guide TikTok Spark Ads Run a creator’s own TikTok post as your ad, with one code. Read the guide](https://octoclip.io/spark-ads) [Guide Meta partnership ads Put your ad money behind a post on a creator’s account. Read the guide](https://octoclip.io/partnership-ads) [Guide Find influencers Post a job and let the creators who want to work with you apply. Read the guide](https://octoclip.io/find-influencers) [Free tool Engagement rate calculator Likes and comments as a share of followers, or of views. Open the tool](https://octoclip.io/engagement-rate-calculator)

### Guides for brands

- [UGC ads](https://octoclip.io/ugc-ads)
- [UGC creators](https://octoclip.io/ugc-creators)
- [AI UGC vs real UGC](https://octoclip.io/ai-ugc-vs-real-ugc)
- [Influencer marketing](https://octoclip.io/influencer-marketing)
- [TikTok influencer marketing](https://octoclip.io/tiktok-influencer-marketing)
- [TikTok Creator Marketplace](https://octoclip.io/tiktok-creator-marketplace)
- [Find influencers](https://octoclip.io/find-influencers)
- [TikTok Spark Ads](https://octoclip.io/spark-ads)
- [Meta partnership ads](https://octoclip.io/partnership-ads)
- [What is UGC?](https://octoclip.io/what-is-ugc)
- [UGC examples](https://octoclip.io/ugc-examples)
- [UGC rates](https://octoclip.io/ugc-rates)
- [UGC contract template](https://octoclip.io/ugc-contract-template)
- [UGC vs influencer marketing](https://octoclip.io/ugc-vs-influencer-marketing)

### On Octoclip

- [All guides and tools](https://octoclip.io/resources)
- [UGC prompts](https://octoclip.io/prompts)
- [Octoclip for brands](https://octoclip.io/)
- [Open jobs](https://octoclip.io/jobs)
- [Octoclip for creators](https://octoclip.io/creators)

Free to post a job

## Hire your first micro influencers.

See who wants to post about your brand before you pay anything.

[Post a job free](https://octoclip.io/signup/brand) [Sign in](https://octoclip.io/login)

**Posting a job is free.** You’re charged only when a creator accepts.

[Post a job free](https://octoclip.io/signup/brand)